Behavioral Marketing as a Political Campaign Strategy

PsycCRITIQUES ◽  
2013 ◽  
Vol 58 (20) ◽  
Author(s):  
Richard W. Ackley ◽  
Joseph F. Caccitolo
Keyword(s):  
Political Campaign ◽  
Campaign Strategy

Bases Loaded

2020 ◽  
Author(s):  
Costas Panagopoulos
Keyword(s):  
Presidential Elections ◽  
The United States ◽  
Political Campaigns ◽  
Political Campaign ◽  
Voter Mobilization ◽  
Campaign Strategy ◽  
Partisan Polarization ◽  
The Past ◽  
Swing Voters ◽  
Fundamental Shift

Over the past few decades, a fundamental shift in political campaign strategy has been afoot in U.S. elections: Political campaigns have been gradually shifting their attention away from swing voters toward their respective, partisan bases. Independents and weak partisans have been targeted with less frequency, and the emphasis in contemporary elections has been on strong partisans. This book documents this shift—away from persuasion toward base mobilization—in the context of U.S. presidential elections and explains that this phenomenon is likely linked to several developments, including advances in campaign technology and voter-targeting capabilities as well as insights from behavioral social science focusing on voter mobilization. The analyses show the 2000 presidential election represents a watershed cycle that punctuated this shift. The book also explores the implications of the shift toward base mobilization and links these developments to growing turnout rates for strong partisans and attenuating participation among independents or swing voters over time. The book concludes these patterns have contributed to heightened partisan polarization in the United States.

scholarly journals The Digital Architectures of Social Media: Comparing Political Campaigning on Facebook, Twitter, Instagram, and Snapchat in the 2016 U.S. Election

2018 ◽  
Vol 95 (2) ◽  
pp. 471-496 ◽  
Author(s):  
Michael Bossetta
Keyword(s):  
Social Media ◽  
Political Communication ◽  
User Behavior ◽  
Virtual Space ◽  
Political Campaign ◽  
Social Media Data ◽  
Campaign Strategy ◽  
Digital Architecture ◽  
Media Data ◽  
Model Affect

The present study argues that political communication on social media is mediated by a platform’s digital architecture—the technical protocols that enable, constrain, and shape user behavior in a virtual space. A framework for understanding digital architectures is introduced, and four platforms (Facebook, Twitter, Instagram, and Snapchat) are compared along the typology. Using the 2016 U.S. election as a case, interviews with three Republican digital strategists are combined with social media data to qualify the study’s theoretical claim that a platform’s network structure, functionality, algorithmic filtering, and datafication model affect political campaign strategy on social media.

Komunikasi Politik dan Diplomasi Berbasis Kearifan Lokal dalam Masa Kampanye Pemilukada Kabupaten Kuantan Singingi Tahun 2011

2015 ◽  
Vol 12 (2) ◽  
pp. 123
Author(s):  
Mumammad Ridwan
Keyword(s):  
Political Communication ◽  
Family Values ◽  
General Election ◽  
Religious Values ◽  
Mutual Aid ◽  
Political Campaign ◽  
Campaign Strategy ◽  
Truth Values

Political communication is important and feels more important when we listen to and browse thefunctions of political communication itself , especially when political communication and politicaldiplomacy based on local wisdom . Political communication is done to promote the politicaldesires of Regents candidates Singingi Kuantan , poor judgment in taking the values of localwisdom which contains many morals , truth values , family values and religious values can not beblocked causing conflicts terjaddi The Regency Kuantan Singingi Election in 2011 . One exampleof local wisdom kuantan singing the " Batobo " which contains the value of cooperation , harmony, harmony and familial characteristics ( mutual aid ) . Still feels less and less done well to beused and exploited in political campaign strategy in the General Election in Kuantan districtSingingi .Keywords : Communication Politics , Diplomacy , Local Wisdom , Campaign , Election , RegencyKuantan Singingi

scholarly journals Political Communication: Social Media Strengths and Threats in the 2019 General Election

2020 ◽  
Vol 5 (2) ◽  
pp. 292-306
Author(s):  
Prima Suci Maharani ◽  
Nisma Laela Nurafifah
Keyword(s):  
Social Media ◽  
Political Communication ◽  
General Election ◽  
Political Campaign ◽  
Literature Study ◽  
Campaign Strategy ◽  
Positive Side ◽  
Negative Impacts ◽  
Use Of Social Media ◽  
Collection Methods

Social media makes it easy for a group to exchange information and influence each other. Today, most Indonesians are familiar with social media and have social media accounts. Participating candidates in the 2019 General Election did not just ignore this, they used social media as a means to campaign. The candidates introduce their programs and try to get the sympathy of potential voters without having to go outside. It is more efficient in terms of time and cost. But apart from having a positive side, social media also has negative impacts such as the rise of hoaxes, post-truth and black campaigns. This study aims to examine the phenomenon of the widespread use of social media as a political campaign strategy by building a sense of sympathy and voter emotions rather than rationality. The author uses data collection methods with literature study, and the method used for this study is literature study.

scholarly journals Strategi Kampanye Joko Widodo dan Ma'ruf Amin dalam Debat Calon Presiden pada Tahun 2019

PERSPEKTIF ◽  
2021 ◽  
Vol 11 (1) ◽  
pp. 385-393
Author(s):  
Ribkha Annisa Octovina ◽  
Leo Agustino ◽  
Dede Sri Kartini
Keyword(s):  
Presidential Election ◽  
The Political ◽  
Presidential Candidate ◽  
Political Campaign ◽  
Political Debate ◽  
Campaign Strategies ◽  
Campaign Strategy ◽  
Presidential Candidates ◽  
The Media ◽  
Selection Of

This article aims to describe the political campaign strategy of Joko Widodo and Ma'ruf Amin in the presidential candidate debate in the 2019 presidential election. The problem is focused on the campaign strategy carried out by the PDI-P party to support the political debate agenda against the presidential candidates Joko Widodo and Ma'ruf Amin. In order to approach this problem, Nursal's theoretical reference is used to use the theory of political campaign strategy. The selection of this theory in this study is because it is more suitable to describe the findings of political campaign strategies for the candidate pairs Joko Widodo and Ma'ruf Amin in the 2019 presidential candidate debate that can attract sympathy or gain support as described in the preliminary study. The data were collected through interviews and analyzed qualitatively. This study concludes that in the implementation of the presidential candidate debate in the 2019 presidential election, the political campaign strategy applied by PDI Perjungan to support Joko Widodo and Ma'ruf Amin, one of which is the marketing of political products through the mass media. First, strengthen the material. Second, observing the target and determining the target for the political debate. Third, approach the media throughout the media, including media that are affiliated and unaffiliated.

scholarly journals Ethno-religious hate speeches and political violence in Nigeria’s fourth republic

2020 ◽  
Vol 6 (2) ◽  
pp. 106-120
Author(s):  
Ugo Chuks Okolie ◽  
Eseohe Glory Okoedion
Keyword(s):  
Political Violence ◽  
Hate Speech ◽  
Healthcare Services ◽  
Political Campaign ◽  
Campaign Strategy ◽  
Fourth Republic ◽  
The Status ◽  
The Right ◽  
The Impact ◽  
South Zone

Ethnoreligious hate speech is the precursor to political violence in Nigeria’s fourth republic. While it is true that one of the greatest benefits of democratic societies is freedom of speech, still no one should be allowed under the disguise of exercising the right to free speech to offend, humiliate and demean another human being. In Nigeria, hate speech has been elevated to the status of political campaign strategy and it accounts for the escalation of political violence in Nigeria’s fourth republic. Therefore, this study explored the impact of ethno-religious hate speech on political violence in Nigeria’s fourth public. A descriptive method was adopted and data was collected via a survey of 600 electorates in South-South zone of Nigeria. The study found that there is a positive and significant relationship between Ethno-religious hate speech and political violence in Nigeria’s fourth republic. This paper recommends among others that political campaign in Nigeria should focus on the implementation of the critical national issues such as economic, political, social, cultural, educational, and healthcare services rather than attack on political opponents or mobilization of ethnic, religious, and regional sentiments.

Political campaign and democratisation

2017 ◽  
Vol 17 (1) ◽  
pp. 92-117 ◽  
Author(s):  
Okey Marcellus Ikeanyibe ◽  
Christian Chukwuebuka Ezeibe ◽  
Peter Oluchukwu Mbah ◽  
Chikodiri Nwangwu
Keyword(s):  
Mixed Methods ◽  
Ethnic Groups ◽  
Hate Speech ◽  
Minority Rights ◽  
Political Campaign ◽  
Campaign Strategy ◽  
Mixed Methods Approach ◽  
Post Colonial ◽  
Majoritarian Democracy

Abstract The use of hate speech for political mobilisation and its overall impact on democratisation have generated debate and controversy in both post-colonial formations and more advanced democracies. This is because hate speech tends to promote hatred between different ethnic groups. In Nigeria, it is usually deployed in the build up to elections. Using mixed methods approach, this study interrogates the consequences of hate speech as a political campaign strategy on electioneering and democratisation in Nigeria. The study argues that the use of hate speech in political campaign entrenches hatred and discriminatory voting pattern among citizens. It grossly affects democratisation, the quality of party programmes and candidates chosen by voters. Despite its appeal to extreme right populism based on ethnic voting and other forms of exclusionary politics, the use of hate speech as a political campaign strategy neither promotes the principles of majoritarian democracy nor protects minority rights.

scholarly journals Personal and Social Deixis as A Political Campaign Strategy Used in Donald Trump’s Rally

2021 ◽  
Vol 5 (2) ◽  
pp. 140
Author(s):  
Johan Tobias Kristiano
Keyword(s):  
Crucial Role ◽  
Positive Attitude ◽  
Negative Attitude ◽  
Presidential Campaign ◽  
Political Campaign ◽  
Campaign Strategy ◽  
The Usa ◽  
Political Speeches ◽  
Social Deixis

<p>The use of personal and social deixis often has a crucial role in political speeches. This study investigated how personal deixis was used as a strategy to get other people’s support in Donald Trump’s presidential campaign speech. The object of the study was Trump’s speech in his presidential rally on October 10, 2020, and the data were the personal and social deixis in the speech. The occurrences of deixis were counted to reveal the parties to whom Trump gave his attention, and an analysis of the words used was conducted to see Trump’s attitudes toward the parties addressed by the deixis. The study revealed that Trump used personal deixis more than social deixis. There were five big parties to which he gave his attention using the deixis: the audience, Trump himself, the USA and its people, his opponents, and his party and government. Using the deixis, Trump also showed a positive attitude to his side and a negative attitude to the opponents. His use of personal and social deixis was also used as a campaign strategy. The deixis created inclusiveness, positioned Trump in different roles, showed support from several American communities, and influenced the audience’s attitude toward Trump’s opponents.</p>

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