Why Who Shot J. R. Matters: Dallas as the Pinnacle of Human Evolutionary Television
The TV series Dallas remains one of the most popular shows to ever have been broadcast on American TV. It was a serialized prime-time soap opera with weekly 45 minute episodes that ran from 1978 until 1991. This long-running show is one of the few to have been entirely released in DVD format; all 14 seasons are available as of 2011, and reruns are still aired internationally. Hundreds of thousands of visitors still tour the Southfork Ranch used for filming, outside Dallas, Texas. I will argue that the reason for this show's success is because it routinely depicted themes that align with our evolved psychology. Using arguments that have been created to discuss literary Darwinism and gossip, I propose that this show depicted topics that have adaptive value; Dallas both exploits our evolved interests but also may act as a learning device for solving adaptive problems. Over the course of human evolution, it may have increased individual fitness to know who is wealthy or owns plentiful resources, has power and status, cheats on or poaches mates, engages in sibling rivalry, enhances their attractiveness, and so on. Dallas depicts these topics, and others, and thus, it is sensible that it would have been so successful among international audiences, and across decades.