Supplemental Material for Reducing Intergroup Prejudice and Conflict Using the Media: A Field Experiment in Rwanda

2009 ◽  
Keyword(s):  
Field Experiment ◽  
The Media

scholarly journals Does the Media Matter? A Field Experiment Measuring the Effect of Newspapers on Voting Behavior and Political Opinions

2009 ◽  
Vol 1 (2) ◽  
pp. 35-52 ◽  
Author(s):  
Alan S Gerber ◽  
Dean Karlan ◽  
Daniel Bergan
Keyword(s):  
Field Experiment ◽  
Voter Turnout ◽  
Voting Behavior ◽  
Control Treatment ◽  
Washington Post ◽  
Democratic Candidate ◽  
The Media ◽  
Media Slant ◽  
Gubernatorial Election ◽  
Political Opinions

We conducted a field experiment to measure the effect of exposure to newspapers on political behavior and opinion. Before the 2005 Virginia gubernatorial election, we randomly assigned individuals to a Washington Post free subscription treatment, a Washington Times free subscription treatment, or a control treatment. We find no effect of either paper on political knowledge, stated opinions, or turnout in post-election survey and voter data. However, receiving either paper led to more support for the Democratic candidate, suggesting that media slant mattered less in this case than media exposure. Some evidence from voting records also suggests that receiving either paper led to increased 2006 voter turnout. (JEL D72, L82)

scholarly journals Tweeting as a Marketing Tool: A Field Experiment in the TV Industry

2017 ◽  
Vol 54 (6) ◽  
pp. 833-850 ◽  
Author(s):  
Shiyang Gong ◽  
Juanjuan Zhang ◽  
Ping Zhao ◽  
Xuping Jiang
Keyword(s):  
Field Experiment ◽  
Global Media ◽  
Sina Weibo ◽  
Product Demand ◽  
Randomized Field Experiment ◽  
The Media ◽  
New Form ◽  
Marketing Tool ◽  
Tv Shows ◽  
Media Company

Many businesses today have adopted tweeting as a new form of product marketing. However, whether and how tweeting affects product demand remains inconclusive. The authors explore this question using a randomized field experiment on Sina Weibo, the top tweeting website in China. The authors collaborate with a major global media company and examine how the viewing of its TV shows is affected by (1) the media company's tweets about its shows, and (2) recruited Weibo influentials’ retweets of the company tweets. The authors find that both company tweets and influential retweets increase show viewing, but in different ways. Company tweets directly boost viewing, whereas influential retweets increase viewing if the show tweet is informative. Meanwhile, influential retweets are more effective than company tweets in bringing new Weibo followers to the company, which indirectly increases viewing. The authors discuss recommendations on how to manage tweeting as a marketing tool.

Gaffe Appeal A Field Experiment on Partisan Selective Exposure to Election Messages

2015 ◽  
Vol 5 (4) ◽  
pp. 667-687 ◽  
Author(s):  
Timothy J. Ryan ◽  
Ted Brader
Keyword(s):  
United States ◽  
Field Experiment ◽  
The United States ◽  
Selective Exposure ◽  
Media Environment ◽  
Observational Analysis ◽  
Attitude Consistency ◽  
Trade Offs ◽  
The Media ◽  
Consistent Information

The possibility that citizens expose themselves to information in biased ways—so-called selective exposure—has acquired new importance as the media environment has evolved to provide more choices concerning what to watch and read. But evidence for the most prominent idea in selective exposure research—that citizens prefer attitude-consistent information—is notably mixed. Methodological challenges likely contribute to the inconclusive nature of findings, as researchers face trade-offs between the artificiality of lab environments and the difficult-to-disentangle confounds of observational analysis. We improve understanding of selective exposure in two ways. First, we consider how message aspects other than attitude-consistency affect exposure decisions. Second, we study selective exposure with an innovative field experiment conducted in the United States that addresses limitations of other approaches. Our results allow us to reach more confident conclusions about the prevalence of motivated selective exposure, and help to illuminate underpinnings of the oft-lamented tendency for campaign media to focus on candidate miscues rather than substantive policy differences.

Using the scanning electron microscope for failure analysis of high density magnetic media

1987 ◽  
Vol 45 ◽  
pp. 392-393
Author(s):  
Evelyn R. Ackerman ◽  
Gary D. Burnett
Keyword(s):  
Electron Microscope ◽  
Scanning Electron Microscope ◽  
Failure Analysis ◽  
High Density ◽  
Magnetic Media ◽  
Specific Data ◽  
Retrieval Systems ◽  
Operating Environments ◽  
The Media ◽  
Scanning Electron

Advancements in state of the art high density Head/Disk retrieval systems has increased the demand for sophisticated failure analysis methods. From 1968 to 1974 the emphasis was on the number of tracks per inch. (TPI) ranging from 100 to 400 as summarized in Table 1. This emphasis shifted with the increase in densities to include the number of bits per inch (BPI). A bit is formed by magnetizing the Fe203 particles of the media in one direction and allowing magnetic heads to recognize specific data patterns. From 1977 to 1986 the tracks per inch increased from 470 to 1400 corresponding to an increase from 6300 to 10,800 bits per inch respectively. Due to the reduction in the bit and track sizes, build and operating environments of systems have become critical factors in media reliability.Using the Ferrofluid pattern developing technique, the scanning electron microscope can be a valuable diagnostic tool in the examination of failure sites on disks.

Spreading the Word: Raise Your Profession's Profile With Local Angles on National News

ASHA Leader ◽  
2013 ◽  
Vol 18 (2) ◽  
Keyword(s):  
Know How ◽  
The Media

How to use your local know-how to get the media to pay attention.

Sign in / Sign up

Export Citation Format

Share Document