The media campaign as a focal prevention strategy: A guide to design, implementation, and evaluation.

2015 ◽  
pp. 397-414 ◽  
Author(s):  
William D. Crano ◽  
Eusebio M. Alvaro ◽  
Jason T. Siegel
Keyword(s):  
Prevention Strategy ◽  
Media Campaign ◽  
The Media

ENRICHING MEDIA MERCHANDISE SARANA PENUNJANG PROMOSI STUDI KASUS PADA BOOKSTORE

CCIT Journal ◽  
2014 ◽  
Vol 7 (3) ◽  
pp. 420-436
Author(s):  
Dewi Immaniar ◽  
Sudaryono Sudaryono ◽  
Ayu Ningrum
Keyword(s):  
Visual Media ◽  
Test Duration ◽  
Media Campaign ◽  
Business World ◽  
Retail Business ◽  
The Media ◽  
Media Types ◽  
The Times ◽  
A Company

Talk about retail business can not be separated from the importance of service to consumers and good quality goods . But at the present time due to intense competition in the business world , the service and quality of goods is not enough to be able to increase revenue and attract customers loyal . This makes companies think hard to survive and stable in the business . One of them is by using a media campaign in this regard more toward print or visual media is indirectly felt the value of their effectiveness in communicating product marketing programs . PT . Times Prima Indonesia is a company engaged in the retail book with the name of the Times bookstores . Based on the analysis of the company’s problems requires additional media types supporting more varied and creatif promotion of existing ones, which will be used as a complement and a media campaign as well as to enrich the data renewal campaign design to capture the interest of consumers in which one form of the media campaign is shaped merchandise . Therefore , do Enriching ( enrich ) media campaign merchandise before it is less varied and has not formed a company image . The methodology used is the analysis, observation and design . Besides the new design has been tested with the implemented test duration for 6 months, and greatly increases the perceived contribution , this is evidenced by the chart sales increasing each month.

KEEFEKTIFAN MEDIA KOMUNIKASI VISUAL SEBAGAI PENUNJANG PROMOSI PADA PERGURUAN TINGGI RAHARJA

CCIT Journal ◽  
2015 ◽  
Vol 9 (1) ◽  
pp. 77-86
Author(s):  
Lusyani Sunarya ◽  
Po Abas Sunarya ◽  
Jasmine Dara Assyifa
Keyword(s):  
Visual Communication ◽  
Communication Media ◽  
Media Campaign ◽  
Prospective Students ◽  
Media Campaigns ◽  
Great Opportunity ◽  
Information And Communication ◽  
The Media ◽  
Fierce Competition ◽  
The University

The development of visual communication media at this time is very helpful in supporting information and communication. But often presented visual communication  media  are  less  effective  and appropriate. While so many universities in Indonesia, the increasingly fierce competition in attracting new students. Media Visual Communication can be applied to college in introducing or raising the image and popularity or promote and provide information to prospective students. In essence, in this case the effectiveness of media campaigns assessed in spreading information, influence or persuade prospective students and new student to join the university. The method used by the questionnaires to assess the effectiveness of implemented that have been implemented such as  brochures,  banners, posters, billboards, catalogs, paper bag,  flyers  and  merchandise.  In  conclusion,  this  article specifically assess visual communication media from case studies in Perguruan Tinggi Raharja considered effective and consistent contribution.. This study found a great opportunity to improve the promotion of additional digital marketing media campaign called the college through the  stages resulting in some visual communication media that can be received by the target audience. To create a media campaign needs planning in accordance with the background of the problem so that the media are made to overcome the problems encountered

Perbandingan metode promosi kesehatan terhadap perubahan persepsi ibu tentang sex education pada anak prasekolah

2016 ◽  
Vol 32 (11) ◽  
pp. 421
Author(s):  
Evi Septiani ◽  
Shinta Prawitasari ◽  
Ova Emilia
Keyword(s):  
Health Promotion ◽  
Preschool Children ◽  
Sexual Violence ◽  
Sex Education ◽  
Media Campaign ◽  
Audiovisual Media ◽  
Health Promotion Campaign ◽  
Lecture Method ◽  
The Media ◽  
Perception Score

Effectiveness of audiovisual health promotion campaign on perception of mothers in preschool children sex educationPurposeThis study aimed to compare the effect of health promotion through a lecture method with audiovisual aides and leaflets on the change of mother’s perception about sex education to preschoolers.MethodsPre and posttests were done with 64 mothers with preschool children who attend ABA Pringwulung and Al-Islam kindergarten. ResultsThe health promotion through lecture method with audiovisual aides increased mothers’ perception score about sex education to preschoolers higher than the media leaflet.ConclusionsThis study contributes to the knowledge that developing a media campaign is important in order to change the perceptions of sex education in parents of preschoolers. This research suggested UPT P2TP2A Sleman District to continue the program of socialization and prevention of sexual violence in children by using lecture method combined with audiovisual media in conducting health promotion.

scholarly journals The HER Salt Lake media campaign: comparing characteristics and outcomes of clients who make appointments online versus standard scheduling

2021 ◽  
Vol 21 (1) ◽  
Author(s):  
Kyl Myers ◽  
Jessica N. Sanders ◽  
Cristen Dalessandro ◽  
Corinne D. Sexsmith ◽  
Claudia Geist ◽  
...  
Keyword(s):  
Salt Lake ◽  
Salt Lake City ◽  
Hormonal Contraceptives ◽  
Online Media ◽  
Media Campaign ◽  
Media Campaigns ◽  
Multivariable Regression ◽  
The Media ◽  
Lake City ◽  
Online Form

Abstract Background Little research has examined how media outreach strategies affect the outcomes of contraceptive initiatives. Thus, this paper assesses the potential impact of an online media campaign introduced during the last six months of a contraceptive initiative study based in Salt Lake City, UT (USA). Methods During the last six months of the HER Salt Lake Contraceptive Initiative (September 2016-March 2017), we introduced an online media campaign designed to connect potential clients to information about the initiative and a brief (9-item) appointment request form (via HERsaltlake.org). Using linked data from the online form and electronic medical records, we examine differences in demographics, appointment show rates, and contraceptive choices between “online requester” clients who made clinical appointments through the online form (n = 356) and “standard requester” clients who made appointments using standard scheduling (n = 3,051). We used summary statistics and multivariable regression to compare groups. Results The campaign logged 1.7 million impressions and 15,765 clicks on advertisements leading to the campaign website (HERSaltLake.org). Compared to standard requesters, online requesters less frequently reported a past pregnancy and were more likely to be younger, white, and to enroll in the survey arm of the study. Relative to standard requesters and holding covariates constant, online requesters were more likely to select copper IUDs (RRR: 8.14), hormonal IUDs (RRR: 12.36), and implants (RRR: 10.75) over combined hormonal contraceptives (the contraceptive pill, patch, and ring). Uptake of the contraceptive injectable, condoms, and emergency contraception did not differ between groups. Conclusion Clients demonstrating engagement with the media campaign had different demographic characteristics and outcomes than those using standard scheduling to arrange care. Online media campaigns can be useful for connecting clients with advertised contraceptive methods and initiatives. However, depending on design strategy, the use of media campaigns might shift the demographics and characteristics of clients who participate in contraceptive initiatives. Trial Registration Clinicaltrials.gov identifier NCT02734199, Registered 12 April 2016—Retrospectively registered, https://clinicaltrials.gov/ct2/show/NCT02734199.

scholarly journals Franjo Tuđman in the Serbian Press From the First General HDZ Assembly to the Beginning of the Serb Rebellion in Croatia

2021 ◽  
Vol 17 (1) ◽  
pp. 41-71
Author(s):  
Željka Križe
Keyword(s):  
General Assembly ◽  
Media Campaign ◽  
Independent State ◽  
Negative Image ◽  
Political Propaganda ◽  
The Media ◽  
Magazine Articles

This work is devoted to analyzing, in the context of political propaganda and by using selected newspaper and magazine articles, the portrayal of Franjo Tuđman in the Serbian press in the period from the First General Assembly of the HDZ to the beginning of the Serb rebellion in Croatia. The role and purpose of the newspaper and magazine articles in creating a negative image of Franjo Tuđman through a process of artificially constructing an illusion of an enemy is shown and explained. The Serbian press, from the beginning, portrayed Franjo Tuđman as a Croatian nationalist and an enemy of the Serbian people. The media campaign against Franjo Tuđman seamlessly blended in with the patterns of the Greater Serbian propaganda campaign against Croatia. That broader campaign began in mid-1989 and steadily gathered pace. It was fuelled, first and foremost, by negative depictions of the Ustasha regime and the Independent State of Croatia (NDH).

scholarly journals Rancang Bangun Aplikasi Game Petualangan Wisata Aceh pada Perangkat Mobile

2017 ◽  
Vol 1 (2) ◽  
Author(s):  
Mursyidin Mursyidin
Keyword(s):  
Media Campaign ◽  
Tourist Attractions ◽  
The Public ◽  
The People ◽  
Adventure Games ◽  
Aceh Province ◽  
The Media

Aceh province has a myriad of beautiful locations or attractions but still a small part that is visited by tourists both local and foreign tourists. This is due to the lack of promotion of the beauty of tourist attractions in Aceh. Game is one of the media that can be used to promote the beauty and tourist location in Aceh. The use of games for adventure games such as adventure to find tourist attractions is a type of game that can be used as a media campaign. This game is expected to make it easier for the public to get to know aceh from the tourist objects and culture in it so that the curiosity of the people about Aceh province will increase.

scholarly journals Women's Participation in Media Campaign in the Light of Sharia

2016 ◽  
Vol 4 (1) ◽  
pp. 23-39
Author(s):  
Muhammad Ishaq ◽  
Syed Mohsin Ali
Keyword(s):  
Electronic Media ◽  
Social Activities ◽  
Media Campaign ◽  
The People ◽  
Women's Participation ◽  
The World ◽  
The Media ◽  
Promotional Campaign ◽  
Physical Beauty

People use different promotional tools to promote their products and services so that other people come to know about those products and services and their benefits. For this promotion,both print and electronic media are very important tools nowadays. The world is on its peak, people are developed and have become modern thinkers and so did the media. The media has made it a point to the people of this world that we are your need and you will only develop more by using us and avoiding the media will prove harmful for you.It is worth noticing that participation and involvement of females in these promotional campaigns is also considered as very important. Whereas, females have nothing to do with the promotion of a product or service and the objectives of a promotional campaign can also be achieved without their involvement in it. Islam has given clear orders for females to cover themselves and appear modest at all times. The temptation of unnecessary involvement of females with males in social activities has been condemned in the teachings of Islam. In the light of these orders by Al Mighty ALLAH, the participation and involvement of females in the promotional campaigns of products and services will be totally against the spirit of Islam. This is because these promotional campaigns use a female's facial and physical beauty to sell a product or service, which spreads moral and ethical corruption in the society. Therefore, this is a condemnable act in the light of teachings of Islam and it must be avoided.

Manufacturing a Crime Wave: The Gold Coast Saga

2014 ◽  
Vol 151 (1) ◽  
pp. 25-36
Author(s):  
Emily Schindeler ◽  
Jacqui Ewart
Keyword(s):  
News Media ◽  
Gold Coast ◽  
Media Campaign ◽  
Crime Problem ◽  
Policy Responses ◽  
Statistical Level ◽  
Crime Wave ◽  
The Media ◽  
Media Reports ◽  
Local News Media

Crime waves make great headlines, and can be an ongoing source of stories for news media. In this article, we track the news media promotion of the spectre of a crime wave at Queensland's Gold Coast and the interplay between politics and policy responses to the media campaign. By analysing news media reports, government, local government and police-documented responses, we explore how the media framed this crime wave and the politically driven policy responses that were disproportionate to the reported (statistical) level of crime. Despite attempts by the Queensland Police Service to defuse the claims of an out-of-control crime problem, followed by its attempts at managing community responses, the local news media continued their campaign with significant consequences. Our findings are important for those charged with publicly managing responses to media-driven crime waves.

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