Judgmental heuristics: Human strengths or human weaknesses?

2003 ◽  
pp. 165-178 ◽  
Author(s):  
Dale Griffin ◽  
Daniel Kahneman
Keyword(s):  
Judgmental Heuristics

Replication of Judgmental Heuristics with Simplified Items and Familiar Content

1988 ◽  
Vol 63 (2) ◽  
pp. 671-677
Author(s):  
Mary A. Metzger ◽  
Katherine Krass
Keyword(s):  
College Students ◽  
Framing Effects ◽  
Prior Probabilities ◽  
Judgmental Heuristics

A test for the effects of framing of decisions and for biases associated with the judgmental heuristics of representativeness, anchoring, and availability was given to college students. The items were modifications of the original items reported by Kahneman and Tversky, reworded for simplicity and familiarity. The subjects were instructed to try to imagine actual situations described in problems. The framing effects and the biases were replicated except in the case of insensitivity to prior probabilities.

Risk versus Reward: When Will Travelers Go the Distance?

2018 ◽  
Vol 58 (5) ◽  
pp. 745-759 ◽  
Author(s):  
Sarah Tanford ◽  
Esther L. Kim
Keyword(s):  
Experimental Design ◽  
Prospect Theory ◽  
Theoretical Foundation ◽  
Online Reviews ◽  
Purchase Decisions ◽  
Main Determinant ◽  
Spring Break ◽  
Factors Influencing ◽  
Travel Decisions ◽  
Judgmental Heuristics

Online reviews have a powerful influence on travel purchase decisions and outweigh other considerations, including price. Price and location are primary factors influencing hotel selection. This research investigates the influence of reviews and location on travel decisions for a spring break vacation in Cancun. Prospect theory and judgmental heuristics provide a theoretical foundation for the prediction that people will exert greater effort to avoid risk versus seek reward. Participants chose between two resorts that varied in review valence and distance from the popular area in an experimental design. Participants preferred a resort with neutral versus negative reviews regardless of distance, but preference for a positive versus neutral resort declined as distance increased. When both resorts had neutral reviews, location was the main determinant of lodging choice. The findings suggest that locational superiority can be offset by negative reviews, whereas locational inferiority can be overcome by maintaining good reviews online.

scholarly journals The Vexing Volunteer’s Dilemma

2018 ◽  
Vol 28 (1) ◽  
pp. 53-58 ◽  
Author(s):  
Joachim I. Krueger
Keyword(s):  
The Other ◽  
Psychological Processes ◽  
Moral Value ◽  
Volunteer’S Dilemma ◽  
Judgmental Heuristics

A volunteer’s dilemma exists when a prosocial act such as volunteering leaves the volunteer better off than if no one had volunteered but worse off than if someone else had volunteered. Ideally, a person would do what others are not doing. Research has identified psychological processes and judgmental heuristics affecting the likelihood of volunteering. People volunteer inasmuch as the other person is psychologically close, they project their own choice to others, they believe that they volunteer more than others, and they ascribe moral value to volunteering. These heuristics promote volunteering and tend to create value, but they also create risks of overvolunteering. These heuristics are discussed in the context of egocentric perception and concern with reputation.

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