An update on cognitive dissonance theory, with a focus on the self.

2000 ◽  
pp. 119-144 ◽  
Author(s):  
Eddie Harmon-Jones
Keyword(s):  
Cognitive Dissonance ◽  
The Self ◽  
Cognitive Dissonance Theory ◽  
Dissonance Theory

Cognitive Dissonance Theory After 50 Years of Development

2007 ◽  
Vol 38 (1) ◽  
pp. 7-16 ◽  
Author(s):  
Eddie Harmon-Jones ◽  
Cindy Harmon-Jones
Keyword(s):  
Cognitive Dissonance ◽  
The Self ◽  
Original Version ◽  
Cognitive Dissonance Theory ◽  
Original Theory ◽  
Neural Processes ◽  
Dissonance Theory ◽  
Self Consistency ◽  
Theoretical Developments ◽  
Dissonance Reduction

Abstract. Research and theoretical developments on the theory of cognitive dissonance are reviewed. After considering the self-consistency, self-affirmation, and aversive consequences revisions, the authors review research that has challenged each of the revisions and that supports the original version of the theory. Then, the authors review the action-based model of dissonance, which accepts the original theory's proposal that a sufficient cognitive inconsistency causes dissonance and extends the original theory by proposing why cognitive inconsistency prompts dissonance. Finally, the authors present results from experiments examining predictions derived from the action-based model and neural processes involved in dissonance reduction.

Dissonance and Attitude Change

2021 ◽  
Author(s):  
Jeff Stone ◽  
John J. Taylor
Keyword(s):  
Social Psychology ◽  
Cognitive Dissonance ◽  
21St Century ◽  
Attitude Change ◽  
The Self ◽  
Cognitive Mechanisms ◽  
Cognitive Dissonance Theory ◽  
Early 21St Century ◽  
Dissonance Theory ◽  
And Behavior

Cognitive dissonance theory (CDT) was first introduced by Leon Festinger. Cognitive dissonance is the process by which people detect an inconsistency between cognitions, such as attitudes, beliefs, and behavior. When individuals become aware of an inconsistency between cognitions, they experience a state of psychological discomfort that motivates them to restore consistency. Factors such as the importance of the cognitions and the magnitude of the discomfort play a role in determining how people restore consistency. Festinger described three primary ways people can reduce dissonance: change a cognition; add new cognitions; or change the importance of the inconsistent cognitions. Many early studies showed that when people are unable to change their behavior, they will change their attitudes to be more in line with the inconsistent behavior. Over the years, CDT has undergone many challenges and revisions. Some revisions focus on the importance of cognitions about the self in the processes by which dissonance motivates attitude change. Others focused on the consequences of the behavior and various cognitive mechanisms that underlie the experience of dissonance. In the early 21st century, research has examined the underlying motivation for dissonance-induced attitude and behavior change, and how people prefer to reduce dissonance once it is present. And, as with the entire field of social psychology, dissonance researchers are also raising concerns about the replicability of classic dissonance effects and focusing their attention on the need to improve the methods the field uses to test predictions going forward.

Judging Reduced Price Effects on Product Trial, Repeated Purchase, and Attitudes

1977 ◽  
Vol 44 (1) ◽  
pp. 71-75
Author(s):  
Earl W. Wims
Keyword(s):  
Cognitive Dissonance ◽  
New Products ◽  
Cognitive Dissonance Theory ◽  
Product Trial ◽  
Long Run ◽  
Price Effects ◽  
Dissonance Theory ◽  
Objective Being

Price incentives have traditionally been utilized to influence consumers to purchase new produces with the long-run objective being repeated purchase. An analysis of triers of new products suggests that this strategy is questionable and further study should be undertaken. Cognitive dissonance theory may account for the behavior resulting from a change in attitude induced by various levels of incentive.

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