Dissonance Theory Revival: A Radical Prescription

1997 ◽  
Vol 42 (6) ◽  
pp. 494-495 ◽  
Author(s):  
Judson Mills ◽  
Eddie Harmon-Jones
Keyword(s):  
2001 ◽  
Vol 32 (3) ◽  
pp. 201-211 ◽  
Author(s):  
Tobias Greitemeyer ◽  
Eva Jonas ◽  
Dieter Frey

Summary: Two studies tested the opposite predictions of reactance and dissonance theory with regard to the responses of the Germans to the introduction of the Euro. Reactance theory predicts that persons who are convinced that the Euro will replace the DM evaluate the Euro more negatively than less convinced persons. In contrast, dissonance theorists would expect that the convinced persons assess the Euro more favorably than persons who still have some doubts that the introduction of the Euro will indeed happen. In accordance with the predictions of dissonance theory, both studies revealed that the convinced persons evaluated the Euro more positively than the less convinced persons. Hence, it can be assumed that the Germans will accept their new currency. However, overall the DM was still preferred as compared to the Euro.


2005 ◽  
Author(s):  
Diana Hill ◽  
Joel Cooper
Keyword(s):  

1977 ◽  
Vol 44 (1) ◽  
pp. 71-75
Author(s):  
Earl W. Wims

Price incentives have traditionally been utilized to influence consumers to purchase new produces with the long-run objective being repeated purchase. An analysis of triers of new products suggests that this strategy is questionable and further study should be undertaken. Cognitive dissonance theory may account for the behavior resulting from a change in attitude induced by various levels of incentive.


Author(s):  
Klaus Fiedler ◽  
Karolin Salmen

A synopsis of major theories of social psychology is provided with reference to three major domains of social-psychological inquiry: attitudes and attitude change, motivation regulation, and group behavior. Despite the heterogeneity of research topics, there is considerable overlap in the basic theoretical principles across all three domains. Typical theories that constitute the common ground of social psychology rely on rules of good Gestalt consistency, on psychodynamic principles, but also on behaviorist learning models and on semantic-representation and information-transition models borrowed from cognitive science. Prototypical examples that illustrate the structure and the spirit of theories in social psychology are dissonance theory, construal-level, regulatory focus, and social identity theory. A more elaborate taxonomy of pertinent theories is provided in the first table in this article.


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