The brand property strength framework: Integrating theory and research on brand consumer psychology.

2022 ◽  
pp. 691-711
Author(s):  
Joseph R. Priester ◽  
Monique A. Fleming ◽  
Leigh Anne Novak Donovan ◽  
Chaumanix Dutton
Keyword(s):  
1970 ◽  
Author(s):  
Jacob Jacoby ◽  
Robert Perloff ◽  
Lewis C. Winters
Keyword(s):  

2011 ◽  
Author(s):  
Peggy Sue Loroz ◽  
Maria Cronley
Keyword(s):  

1971 ◽  
Author(s):  
Jagdish N. Sheth ◽  
Maureen Kallick ◽  
Lawrence E. Jones

2001 ◽  
Vol 6 (1) ◽  
pp. 28-29
Author(s):  
Marien Friestad
Keyword(s):  

Sign in / Sign up

Export Citation Format

Share Document