Consumer values.

2022 ◽  
pp. 249-266
Author(s):  
Eda Gurel-Atay
Keyword(s):  
Consumer Values

Consumption Emotions and Consumer Values among Turkish Consumers during the COVID-19 Pandemic

2020 ◽  
Vol 8 (2) ◽  
pp. 135-160
Author(s):  
Nevin Karabiyik Yerden
Keyword(s):  
Questionnaire Survey ◽  
Sampling Method ◽  
Significant Positive Effect ◽  
Consumption Emotions ◽  
The World ◽  
Consumer Values ◽  
Convenience Sampling ◽  
Business Structures ◽  
Consumer Lifestyles ◽  
Positive Effect

The COVID 19 pandemic created economic havoc around the world. Along with healthcare challenges, the pandemic has also been changing consumer lifestyles. It affects business structures and service delivery too. This article draws on an investigation of the effect of consumption emotions of Turkish consumers on consumer values during the COVID 19 Pandemic. A convenience sampling method was adopted in the study and a questionnaire survey was administered to collect 390 consumer cases. The results show that the consumption emotions of Turkish consumers during the COVID 19 Pandemichad a significant positive effect on consumer values. It was found that Turkish consumers were to feel anxiety, calmness and hope more often than not during the pandemic.

scholarly journals How Do Consumers’ Food Values across Countries Lead to Changes in the Strategy of Food Supply-Chain Management?

Foods ◽  
2021 ◽  
Vol 10 (7) ◽  
pp. 1523
Author(s):  
Jisung Jo ◽  
Eon-kyung Lee
Keyword(s):  
Supply Chain ◽  
Supply Chain Management ◽  
Random Parameter ◽  
Cold Chain ◽  
Chain Management ◽  
Consumer Values ◽  
Food Market ◽  
Import And Export ◽  
The Relationship ◽  
Food Value

Although one of the main goals of supply-chain management is to maximize consumer values, the research to date has mainly focused on the supply side. In the case of the food industry, understanding consumer needs and maximizing its utility are essential. In this study, we analyze consumers’ 12 meta-values (e.g., safety, taste, health, price, environment, etc.), then suggest the strategy of food cold-chain management satisfying consumers’ perception. We focused on consumers from three countries in Asia: Korea, China, and Japan. The survey was conducted with over 1000 consumers in those three countries, and a random parameter logit model was utilized to determine the importance of each food value that could affect consumers’ food choice. Similarities and differences were both found in share of preference of each food value across countries. While safety is one of the top three values in all three countries, naturalness and nutritional value ranked among the top three only in China. To propose the consumer-centric strategy of food cold-chain management, we investigated the relationship between each food value and each node of supply chain based on the big data analysis. It shows that consumers prefer when the entire supply chain is managed where each node is organically connected with each other instead of individual nodes being managed separately. Further, strategies for food cold-chain management should be developed differently by country, incorporating differences of consumers’ preferences on food value. These results would motivate governments and companies related to food cold chain to reconsider their marketing strategies on the import and export food market.

Ethical consumers' brand avoidance

2014 ◽  
Vol 23 (2) ◽  
pp. 114-120 ◽  
Author(s):  
Anne Rindell ◽  
Tore Strandvik ◽  
Kristoffer Wilén
Keyword(s):  
Design Methodology ◽  
Well Being ◽  
Two Dimensions ◽  
Qualitative Approach ◽  
Specific Group ◽  
Content Type ◽  
Ethical Concerns ◽  
Ethical Consumers ◽  
Consumer Values ◽  
Practical Implications

Purpose – The purpose of this paper is to explore ethical consumers' brand avoidance. The study contributes to brand-avoidance research by exploring what role consumers' ethical concerns play in their brand avoidance. Design/methodology/approach – A qualitative approach is adopted by interviewing 15 active members of organizations that represent ethical concerns for the well-being of animals, the environment and humans. Findings – The study indicates that consumers with a strong value-based perspective on consumption (such as ethical consumers) may reject brands in two different but interrelated ways. In essence, the study reveals characteristics of brand avoidance that have not been discussed in earlier research, in terms of two dimensions: persistency (persistent vs temporary) and explicitness (explicit vs latent). Practical implications – The study shows the importance of considering the phenomenon of brand avoidance, as it may reveal fundamental challenges in the market. These challenges may relate to consumer values that have not been regarded as important or that have been thought of as relating only to a specific group of consumers. Originality/value – The ethical consumers' views represent new insights into understanding brand avoidance.

Consumer values and the importance of store attributes

1999 ◽  
Vol 27 (4) ◽  
pp. 137-144 ◽  
Author(s):  
Orhan Erdem ◽  
A. Ben Oumlil ◽  
Secil Tuncalp
Keyword(s):  
Store Attributes ◽  
Consumer Values

Consumer values in the Brazilian market for ethical cosmetics

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Paola Graciano ◽  
Aline Cafruni Gularte ◽  
Fernando Henrique Lermen ◽  
Marcia Dutra de Barcellos
Keyword(s):  
Online Survey ◽  
Personal Values ◽  
Future Research ◽  
Personality Profiles ◽  
Homogeneous Sample ◽  
Environmental Preservation ◽  
Content Type ◽  
Avant Garde ◽  
Ethical Consumers ◽  
Consumer Values

PurposeThe purpose of this paper is to identify the personal values of consumers of ethical cosmetics in Brazil, using the resulting personality types to segment consumers for the development of strategies by Brazilian retailers and international players.Design/methodology/approachThis study administered the psychometric Values and Lifestyles Scale (VALS) via an online survey with 302 consumers of ethical cosmetics. First, exploratory factorial analysis was employed to identify the behavior of VALS' factors within the sample. Second, cluster analysis was performed using hierarchical clustering technique in order to link demographic variables and VALS' types to form specific consumer profiles.FindingsThe study found eight VALS types in the sample respondents but with a different configuration than the original factors. They were named, respectively, “Avant-garde”, “Oriented to fashion”, “Artisans”, “Committed to morality and religion”, “Leader of a group”, “Theoretical”, “Ingenious” and “Conservative”. Results indicated a demographically homogeneous sample with personality profiles mostly placed among VALS' original factors “Experiencer”, “Thinker” and “Innovator”.Research limitations/implicationsResults may vary within other cultural contexts and different means of investigation suggesting future research opportunities.Practical implicationsEthical demands concerning health and environmental preservation are no longer neglectable. The study of consumers' personal values can contribute to formulate suitable retail strategies for expected demands of consumers in the ethical cosmetics segment.Originality/valueThese findings are expected to provide resources for decision-makers, academics, practitioners and marketers concerning several points of sensitivity in their relationship with ethical consumers.

scholarly journals Investigating the impact of consumer values and advocacy behavior on buying decision satisfac-tion: A study through gender lens

2017 ◽  
pp. 185-196 ◽  
Author(s):  
Raja Ahmed Jamil ◽  
Syed Rameez ul Hassan ◽  
Asdaq Farid ◽  
Naveed Ahmad
Keyword(s):  
Consumer Values ◽  
The Impact ◽  
Gender Lens

Effect of Islamic values on green purchasing behavior

2019 ◽  
Vol 10 (1) ◽  
pp. 125-137 ◽  
Author(s):  
Malihe Siyavooshi ◽  
Abdullah Foroozanfar ◽  
Yaser Sharifi
Keyword(s):  
Purchasing Behavior ◽  
Content Type ◽  
Values And Beliefs ◽  
Consumer Values ◽  
Post Test ◽  
Willingness To Purchase ◽  
The City ◽  
Plastic Containers ◽  
Islamic Values ◽  
Practical Implications

Purpose This study aims to conduct an experimental investigation into the effectiveness of using Islamic values and environmental knowledge in advertising for plant disposable containers on the level of willingness to purchase such products for religious ceremonies and rituals among Muslim consumers in Iran. Design/methodology/approach A sample of 270 individuals participating in one of the religious assemblies in the city of Shiraz in Iran was classified into three groups (a control and two experimental groups). A pretest was administered for each group; then both experimental groups received brochures whose contents were associated with environmental and religious messages about environmental protection. After four days, a post-test was similarly conducted for each group. The data were collected through a questionnaire and analyzed using one-way analysis of variance. Findings The results revealed that the use of religious and environmental messages in advertising for plant disposable containers could boost the willingness to purchase such containers for religious ceremonies and rituals; however, the effectiveness of using religious messages was stronger compared to that of the environmental ones. Research limitations implications Given that the present study was conducted based on an experimental research design in a real context, there was the possibility of the presence of other variables outside the control of the study design and affecting its results. Practical implications Increased awareness regarding the harmful environmental impacts of plastic containers and emphasis on religious duties to protect the environment can affect targeting a sector of the Muslim community endowed with strong religious beliefs. Originality/value This study confirmed that consumer values and beliefs could have effects on their purchase and consumption behaviors.

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