Erotic Use of Social Media Pornography in Gratifying Romantic Relationship Desires

2019 ◽  
Vol 22 ◽  
Author(s):  
Abdulgaffar Arikewuyo ◽  
Bahire Ozad ◽  
Taiwo Temitope Lasisi
Keyword(s):  
Social Media ◽  
Romantic Relationships ◽  
Current Literature ◽  
Romantic Relationship ◽  
Sexual Compulsivity ◽  
Mediating Effect ◽  
Application Model ◽  
Pornography Consumption ◽  
Social Media Platforms ◽  
Use Of Social Media

Abstract The advent of social media platforms has revolutionized the process of information creation, dissemination and consumption. Although highly debated, pornography consumption on social media is a reality. Building on an acquisition, activation, and application model, this study investigates student’s (n = 379) gratification in romantic relationships as an outcome of their pornography consumption on social media, through the mediating effect of sexual confidence and sexual compulsivity. PROCESS macro was used to analyze the data. Results indicate that the effect of pornography consumption on a viewer’s gratification in a romantic relationship is partially mediated by sexual confidence (β = .0461, p < .001) and sexual compulsivity (β = .420, p < .001). These findings hold important contributions to current literature. Findings also indicate that pornography consumption positively and significantly aids a viewer’s sexual gratification in romantic relationships.

scholarly journals Does Mobile Social Media Undermine Our Romantic Relationships? The Influence of Fear of Missing Out (FoMO) On Young People’ Romantic Relationship

2021 ◽  
Author(s):  
Lin Wang ◽  
Junping Qiu ◽  
Su Yan ◽  
Wei Liu
Keyword(s):  
Social Media ◽  
Romantic Relationships ◽  
Romantic Relationship ◽  
Interpersonal Relationship ◽  
Three Dimensions ◽  
Mobile Users ◽  
Fear Of Missing Out ◽  
Negative Effect ◽  
Use Of Social Media ◽  
The Impact

Abstract The widespread use of social media has a trans-formative effect on people’s work and lives. With the increasing information explosion and more cases of social media addiction, users have been always worried that they have missed some information. FoMO (Fear of Missing Out) of mobile users emerges. FoMO has affected users’ interpersonal relationship and behavior in the offline environment, especially for post-90s generation users (people born in the 1990’s). This paper explores the impact of FoMO of post-90s generation mobile users on romantic relationship in the context of social media. The sample size is 274 subjects. By using questionnaire survey and regression analysis, the impacts of FoMO on romantic relationship were analyzed from the perspectives of three dimensions of FoMO: cognitive, emotional and behavioral manifestations. Results show that behavioral manifestation of FoMO has a significant negative effect on romantic relationships, while emotional and cognitive manifestations of FoMO have no significant effects on romantic relationships. This paper enriches the research on the effects of psychology and information behavior of mobile social media users on their interpersonal relationship.

From likes to love: trust catalysing the digital romantic journey

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Burna Nayar ◽  
Surabhi Koul
Keyword(s):  
Social Media ◽  
Romantic Relationships ◽  
Romantic Relationship ◽  
Online Dating ◽  
Self Disclosure ◽  
Content Type ◽  
Online Social Media ◽  
Social Media Platforms ◽  
Social Intimacy

Purpose The behavioural changes embraced by the current generation has prompted researchers to revisit the paradigm of human relationships, especially romantic liaisons. The present study revisits the construct of romantic relationships steered by social media platforms, through the dimensions of self-disclosure, social intimacy and trust. The role of trust as a mediator to determine the success of online dating is also explored in this study. Design/methodology/approach The study uses the data collected from 225 respondents (86 females and 139 males) in the age group of 18 to 30 years. The respondents were asked to fill a questionnaire (provided they fulfilled the necessary conditions and expressed their consent to be a participant in this study). Findings The study validates that the extent of self-disclosure propels the degree of social intimacy. The results also confirm a significant partial mediation effect of trust on the relationship between social intimacy and the success of online dating. Thus, practitioners need to keep in mind that the probability of online dating success is higher when individuals disclose more and engage in an intimate relationship driven by trust. Research limitations/implications The study sample is restricted to young adults ranging from 18 to 30 years, based on the author’s convenience. The study was restricted to three most popular social media platforms in India where disclosure is limited to private timelines or messages. Another limitation of this study is that a multi-variate model of analysis could not be used due to the lack of parallel variables. Further studies can also compare online versus offline dating behaviour and determinants that influence the romantic relationship between two partners. Practical implications The new perspective could be to ascertain specific built-in mechanisms providers should develop to ensure that the new generation benefits from new technology rather than falling victim to its toxins. Social implications The study re-establishes the importance of the role of trust in any romantic relationship – may it be online or the more traditional, offline or face-to-face mode. Originality/value The study delves into the domain of existing romantic relationships established through the modernistic viewpoint of online social media platforms. The findings bring a fresh perspective on the dynamics of online romantic relationships through the mélange of self-disclosure, social intimacy and trust. Previous literature suggests that trust is dependent on self-disclosure, which is in contrast with the results of the current study. The present study corroborates that trust leads to the success of online dating.

An examination of how multiple use of social media platforms influence romantic relationships

2020 ◽  
Author(s):  
Abdulgaffar Olawale Arikewuyo ◽  
Bahire Efe‐Özad ◽  
Tamar Haruna Dambo ◽  
Saudat S. Abdulbaqi ◽  
Halima Oluwaseyi Arikewuyo
Keyword(s):  
Social Media ◽  
Romantic Relationships ◽  
Multiple Use ◽  
Social Media Platforms ◽  
Use Of Social Media

scholarly journals Teori Reduksi Ketidakpastian dalam Cyber Romantic Relationship

2021 ◽  
Vol 5 (1) ◽  
pp. 52-71
Author(s):  
Ketut Ajeng Sespiani ◽  
Monica Apilia ◽  
Irwansyah Irwansyah
Keyword(s):  
Social Media ◽  
Romantic Relationships ◽  
Romantic Relationship ◽  
Rapid Development ◽  
Uncertainty Reduction Theory ◽  
Digital Era ◽  
Physical Presence ◽  
Qualitative Descriptive ◽  
Approach Method ◽  
Use Of Social Media

The rapid development of technology and information in the digital era has an impact on the increasing use of social media which has brought significant changes to society. Social media has now been used by the community for various purposes, one of which is as a means of finding a partner or what we are familiar with as the phenomenon of online dating or cyber romantic relationships. The absence of a physical presence in cyber romantic relationships can lead to increased uncertainty. By using a qualitative descriptive approach method by collecting various previous studies, this writing was done to find out how the implementation of the uncertainty reduction theory of the cyber romantic relationship phenomenon in Indonesia. The results of this paper reveal that the relationships that exist in cyber romantic relationships tend to take place quickly from the introduction process to the commitment stage. Also, individuals communicate to reduce uncertainty. Passive and interactive strategy are always used in cyber romantic relationships.

scholarly journals Faculty Use of Author Identifiers and Researcher Networking Tools

2017 ◽  
Vol 78 (2) ◽  
Author(s):  
Clara Y. Tran ◽  
Jennifer A. Lyon
Keyword(s):  
Social Media ◽  
Research Impact ◽  
State University ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
Social Media Platforms ◽  
Low Levels ◽  
Use Of Social Media ◽  
Research Networking ◽  
Faculty Surveys

This cross-sectional survey focused on faculty use and knowledge of author identifiers and researcher networking systems, and professional use of social media, at a large state university. Results from 296 completed faculty surveys representing all disciplines (9.3% response rate) show low levels of awareness and variable resource preferences. The most utilized author identifier was ORCID while ResearchGate, LinkedIn, and Google Scholar were the top profiling systems. Faculty also reported some professional use of social media platforms. The survey data will be utilized to improve library services and develop intra-institutional collaborations in scholarly communication, research networking, and research impact.

scholarly journals Social Media in an Emergency: Use of Social Media in Rescuing Abducted School Girls in Nigeria

2019 ◽  
Vol 13 ◽  
pp. 67-75
Author(s):  
Muhammad Abdullahi Maigari ◽  
Uthman Abdullahi Abdul-Qadir
Keyword(s):  
Social Media ◽  
Secondary Sources ◽  
The Social ◽  
Security Challenges ◽  
Social Media Platforms ◽  
Information And Communication ◽  
School Girls ◽  
The Government ◽  
Use Of Social Media ◽  
Domestic Assistance

This paper examines the abduction of the schoolgirls in Chibok Local Government Area of Borno State, Nigeria in 2014. The paper examined how the abduction of the schoolgirls generated responses and support for the rescue of the abducted girls from people and organization from different parts of the globe. The Islamists terrorist organization operating in Borno State has attracted the attention of the world since 2009 when they started attacking government establishments and security installations northeast which later escalated to major cities in Northern Nigeria. Methodologically, the paper utilized secondary sources of data to analyze the phenomenon studied. The paper revealed that the development and innovations in information and communication technology which dismantled traditional and colonial boundaries enabled people to express support, solidarity and assist victims of conflict who resides millions of Kilometers away. This shows that Internet-based communications technology has reduced the distance of time and space that characterised traditional mass media. The campaign for the release of the schoolgirls on the social media platforms particularly Twitter and Facebook has tremendously contributed to the release of some of them. Furthermore, the girls freed from abduction have received proper attention: education and reintegration programmes which enable them to start post-abduction life. In this regard, social media has become a tool for supporting the government in moments of security challenges which the Bring Back Our Girls campaign attracted foreign and domestic assistance to Nigeria in the search of the abducted girls and the fight against the Islamist insurgents.

scholarly journals Instagram Influencer Analysis for Top 5 Categories in Turkey

2021 ◽  
Vol 12 (44) ◽  
pp. 22-36
Author(s):  
Busra ERTOGRUL ◽  
Gizem KILICSIZ ◽  
Aysun BOZANTA
Keyword(s):  
Social Media ◽  
Digital Identity ◽  
Ordinary People ◽  
Daily Lives ◽  
Social Media Platforms ◽  
The Difference ◽  
Marketing Tool ◽  
Use Of Social Media ◽  
The Relationship ◽  
New Jobs

Social media platforms have become an inevitable part of our daily lives. Companies that noticed the intense use of social media platforms started to use them as a marketing tool. Even ordinary people have become famous by social media and companies have been sending their products to them to try and advertise. Many people have gained a considerable amount of money in this way and today new jobs are emerged like "Youtuber" and "Instagram Influencer". Therefore, ordinary people realized the power of social media and many people started to strength their digital identity over social media. The question raising in people’s mind is that “What is the difference between the influencers and the ordinary people who have also digital identity over social media?”. This study examined Instagram influencers for five categories namely fashion, makeup, photography, travel, and fitness in Turkey. As an exploratory study, the relationship between the influencers’ average number of posts, the number of likes, the number of views, the number of comments, number of followers, and the number of following were examined. As well as the engagement rates of the followers to the influencers were calculated. In addition, the words they mostly used in the captions of the posts were examined.

scholarly journals Effectiveness Of The Use Of Instagram Social Media On Personal Branding Joko Widodo In The First Voters 2019 Election

2019 ◽  
Vol 9 (2) ◽  
pp. 63
Author(s):  
Ahnaf Rifky Saputra
Keyword(s):  
Social Media ◽  
Sampling Technique ◽  
The Public ◽  
Digital Era ◽  
Social Media Platforms ◽  
Independent Variable ◽  
Personal Branding ◽  
The Republic ◽  
Use Of Social Media ◽  
Positive Effect

In this digital era, all activities can be published to the public through social media. Many groups of people actively use social media ranging from students, adults, entrepreneurs and state officials. One of them is the seventh President of the Republic of Indonesia, Ir. H. Joko Widodo. Joko Widodo has a variety of social media platforms, social media with the most followers among other social media is Instagram. With a total of 16.5 million followers making him the leader of the country with the second most followers in the world. The content of uploads on Instagram of Joko Widodo is diverse and very massive, the things Joko Widodo does on Instagram social media is one way to form personal branding. Personal branding is a unique phenomenon because basically all people have their own characteristics, to get the results of long-lasting branding and provide maximum benefits, the branding process must come from authentic, real and original evidence. This study aims to determine how effective the use of social media instagram is for the formation of Joko Widodo's personal Branding to the 2019 First Election Voters who are still confused and need references to make choices in using their voting rights. This study uses a descriptive quantitative method of two variables. The independent variable in this study is the effectiveness of using social media instagram while the dependent variable is Joko Widodo's personal branding. This research was conducted by distributing questionnaires to 100 respondents using the Nonprobality Sampling technique. The results of this study state that the use of Instagram social media in delivering the desired message falls into the effective category with a percentage of 74.9% while the formation of personal branding for the first voters is included in the effective category with a percentage of 81.1%. The conclusion of this study is that the communication carried out by Joko Widodo's Instagram social media account took place effectively and had a positive effect on the formation of Joko Widodo's personal branding for the first voters of the 2019 Election. Keywords: Social Media, Instagram, Personal Branding, First Voters

scholarly journals The Use of Social Media in Public Relations at Non-Governmental Organisations in South Africa

2018 ◽  
Vol 10 (6(J)) ◽  
pp. 150-161
Author(s):  
G. Nchabeleng ◽  
CJ. Botha ◽  
CA Bisschoff
Keyword(s):  
South Africa ◽  
Social Media ◽  
Public Relations ◽  
Social Networking ◽  
Social Networking Sites ◽  
Instant Messaging ◽  
Public Relations Practitioners ◽  
Social Media Platforms ◽  
Use Of Social Media ◽  
The Way

Social media can be a useful tool in public relations in non-governmental organisations (NGOs), but do NGOs make use of social media in their quest for service delivery in South Africa? Social networking sites, blogging, email, instant messaging, and online journals are some of the technological changes that changed the way interaction between people and how they gather information. Although social media is mainly used for interactive dialogue and social interaction, the private sector soon realised that the web-based technologies (especially Facebook and Twitter) could also be a competitive business tool. Non-governmental organisations (NGOs) soon followed suit however at a slower pace than the general communication growth rate of social media in South Africa. This article examines if social networking sites have any impact on public relations practices of NGOs in South Africa – an environment where both customers and employees still struggle to take full advantage of social media. The critical literature findings increase the understanding of the current and future challenges of social media use in public relations at NGOs in South Africa. The study explores the main differences between traditional and social media, how social media is redefining public relations role, and shed some light on defining public relations practices, identify the uses, limitations and benefits of social media by public relations practitioners in NGOs. Recommendations for future communication research are given. Based on the literature, a qualitative research design collected data using semi-structured, individual interviews. The results revealed that social media platforms such as Facebook do have an effect, and even changed the way in which NGOs communicate. The study also revealed that social media certainly has an impact on public relations relationships. This means that it has become crucial that public relations practitioners at NOGs embrace and take advantage of social media, and that they should also invest in proper electronic platforms to reap the benefits of improved communication internally and externally.

scholarly journals The influence of YouTube: selling luxury cosmetics in the digital age

2021 ◽  
Author(s):  
Andrea Chidley
Keyword(s):  
Social Media ◽  
Qualitative Data ◽  
Research Study ◽  
Brand Awareness ◽  
Instructional Videos ◽  
Brand Recognition ◽  
Social Media Platforms ◽  
Youtube Videos ◽  
Luxury Cosmetics ◽  
Use Of Social Media

This MRP analyzes the use of social media in selling high-end cosmetics. As social media continues to evolve, luxury cosmetics companies like Nudestix are using social media platforms like YouTube to create brand awareness. This paper uses a textual and visual content analysis of six YouTube videos to analyze how how-to and instructional videos may be used to market and promote lesser known, indie cosmetics brands. Research on marketing, in addition to other research articles, is used to explain the importance of brand stores, seed and word of mouth marketing campaigns. This research study uses qualitative data collected from the YouTube video sample to provide insights for indie cosmetics brands looking to grow their indie cosmetics brand using beauty influencers and how vlogs can create brand recognition.

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