Consumer Wine Closure Preferences: The Role of Gender, Price, and Regional Preferences
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AbstractThis paper analyzes buying decisions when consumers consider the risk that a bottle of wine may be cork-tainted. Drawing on a sample of 804 subjects, we examine the role of gender, price level, and subjects’ country of origin and their personal cork-taint risk assessments. We find that women assess the cork-taint risk higher than men but are still more likely to buy bottles with cork closures. Young consumers from Asia are more risk-averse than people from Western countries. Gender and regional differences vanish for wines in higher price brackets. (JEL Classifications: C90, D12, L66)
2013 ◽
Vol 31
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pp. 4110-4110
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pp. 89-113
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2021 ◽
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2002 ◽
Vol 39
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