scholarly journals To end disease tomorrow, begin with trials today: Digital strategies for increased awareness of a clinical trials finder

2019 ◽  
Vol 3 (4) ◽  
pp. 190-198
Author(s):  
Rebecca N. Jerome ◽  
Leah Dunkel ◽  
Nan Kennedy ◽  
Erik J. Olson ◽  
Jill M. Pulley ◽  
...  
Keyword(s):  
Clinical Trial ◽  
Digital Media ◽  
Public Awareness ◽  
Medical Knowledge ◽  
Cost Effective ◽  
Trial Participation ◽  
Awareness Campaign ◽  
Public Awareness Campaign ◽  
Digital Impressions ◽  
The Usa

AbstractIntroduction:Individuals experiencing different medical conditions, as well as healthy volunteers, may often be interested in trial participation, and researchers similarly need to find participants to advance medical knowledge. The ResearchMatch (RM) Trials Today clinical trial searching tool leverages clinicaltrials.gov data to enable potential participants to look for trial opportunities relevant to their situation. To facilitate expanded use of this tool, we undertook a national digital public awareness campaign to increase awareness of Trials Today among members of the general public.Methods:The awareness campaign promoted Trials Today using Facebook and digital banner messages in 2017, encompassing nine cities across the USA. The digital strategy was complemented by print media in several outlets. We employed descriptive statistics to summarize campaign metrics and site usage data during the campaign.Results:The campaign was successful in increasing visits to Trials Today, with 142,303 sessions logged during its run, as compared to pre-campaign data indicating 104,688 total sessions during the entire 2-year period since the site’s inception. The city-specific click-through rate for all digital impressions, combining Facebook and banner messaging, ranged from 0.50% to 1.09%, resulting in a cost-per-click range of $0.69–$1.15. In addition, visitors conducted 29,697 searches and viewed individual trial records 173,512 times.Conclusion:The public awareness campaign was successful in increasing use of the RM Trials Today clinical trial searching tool. Our findings support the value of digital media messaging as a cost-effective vehicle for promoting clinical trial awareness, especially for chronic ailments.

scholarly journals Increasing knowledge on dementia risk reduction in the general population: Results of a public awareness campaign

2021 ◽  
Vol 147 ◽  
pp. 106522
Author(s):  
Stephanie Van Asbroeck ◽  
Martin P.J. van Boxtel ◽  
Jan Steyaert ◽  
Sebastian Köhler ◽  
Irene Heger ◽  
...  
Keyword(s):  
General Population ◽  
Risk Reduction ◽  
Public Awareness ◽  
Awareness Campaign ◽  
Public Awareness Campaign ◽  
Dementia Risk ◽  
Increasing Knowledge

scholarly journals Be Media Smart

2019 ◽  
Vol 13 (2) ◽  
pp. 272 ◽  
Author(s):  
Philip Russell
Keyword(s):  
Media Literacy ◽  
Public Awareness ◽  
Awareness Campaign ◽  
Literacy Campaign ◽  
Public Awareness Campaign ◽  
National Media ◽  
Media Platform

‘Be Media Smart’ is an Irish public awareness campaign calling on people of all ages to ‘Be Media Smart’ and ‘Stop, Think, and Check’ that information they see, read or hear across any media platform is accurate and reliable. This national media literacy campaign was aimed at enhancing people’s understanding of, and engagement with, media, while also empowering them with the skills to evaluate content across all platforms.

PT003 “A Heart Attack Is Not Always as Dramatic as You Think”. Results of a Public Awareness Campaign in New Zealand

Global Heart ◽  
2016 ◽  
Vol 11 (2) ◽  
pp. e127
Author(s):  
G. Devlin ◽  
G. Williams ◽  
T. Duncan ◽  
F. Hamilton ◽  
S. DeSilva ◽  
...  
Keyword(s):  
New Zealand ◽  
Heart Attack ◽  
Public Awareness ◽  
Awareness Campaign ◽  
Public Awareness Campaign

Comparison of rates of referral and diagnosis of axial spondyloarthritis before and after an ankylosing spondylitis public awareness campaign

2014 ◽  
Vol 33 (7) ◽  
pp. 963-968 ◽  
Author(s):  
Andrew A. Harrison ◽  
Christoffel Badenhorst ◽  
Sandra Kirby ◽  
Douglas White ◽  
Josie Athens ◽  
...  
Keyword(s):  
Ankylosing Spondylitis ◽  
Axial Spondyloarthritis ◽  
Public Awareness ◽  
Awareness Campaign ◽  
Public Awareness Campaign ◽  
Before And After

scholarly journals Evaluation of an integrated multisector campaign to increase child helmet use in Vietnam

2017 ◽  
Vol 25 (3) ◽  
pp. 206-210 ◽  
Author(s):  
Le Dinh Trong Nhan ◽  
Lukas Parker ◽  
Mai Thi Hoai Son ◽  
Erin M Parker ◽  
Matthew R Moore ◽  
...  
Keyword(s):  
Public Awareness ◽  
Action Plan ◽  
Potential Influence ◽  
Awareness Campaign ◽  
Helmet Use ◽  
Public Awareness Campaign ◽  
School Based ◽  
Motorcycle Helmet ◽  
Wide Scale ◽  
School Based Interventions

ObjectiveThis study presents child helmet use before, during and after implementing the Vietnamese National Child Helmet Action Plan (NCHAP) and evaluates its effect on child helmet use. The NCHAP, an integrated multisector campaign, incorporated a wide-scale public awareness campaign, school-based interventions, increased police patrolling and enforcement, and capacity building and support to relevant government departments in target provinces.MethodsIn Vietnam’s three largest cities, 100 schools in 20 districts were selected to monitor motorcycle helmet use behaviour. The effectiveness of the NCHAP was measured by unannounced, filmed observations of student motorcycle passengers and their adult drivers as they arrived or left their schools at four points. Baseline observations at each school were conducted in March 2014, with subsequent observations in April 2015, December 2015 and May 2016.ResultsAcross the 84 218 observed students, student helmet prevalence increased from 36.1% in March 2014 to 69.3% immediately after the initiation in April 2015. Subsequent observations in December 2015 and May 2016 showed a reduction and stabilisation of helmet use, with 49.8% and 56.9% of students wearing helmets, respectively. Helmet use in students was higher when adult drivers were also wearing helmets.ConclusionsIntegrated multisectoral interventions between governments, civil society and the corporate sector that incorporate communications, school-based education, incentives for change and police enforcement have the potential to increase helmet use among children. Future integrated campaigns may be more effective with an increased focus on parents and other adult drivers given their potential influence on child helmet use.

Did the ‘Be Clear on Bowel Cancer’ public awareness campaign pilot result in a higher rate of cancer detection?

2013 ◽  
Vol 89 (1053) ◽  
pp. 390-393 ◽  
Author(s):  
Rob Bethune ◽  
Morwena J Marshall ◽  
Stephen J Mitchell ◽  
Chris Oppong ◽  
Mark T Cartmel ◽  
...  
Keyword(s):  
Cancer Detection ◽  
Public Awareness ◽  
Bowel Cancer ◽  
Awareness Campaign ◽  
Public Awareness Campaign
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