scholarly journals New Nollywood: A Sketch of Nollywood’s Metropolitan New Style

2015 ◽  
Vol 58 (3) ◽  
pp. 55-76 ◽  
Author(s):  
Connor Ryan
Keyword(s):  
Consumer Culture ◽  
Pop Culture ◽  
Vantage Point ◽  
Distribution Method ◽  
Intended Audience ◽  
Luxury Goods ◽  
City Life ◽  
Select Group ◽  
Starting Point ◽  
Economic Forces

Abstract:Recent experimentation by Nollywood producers has encouraged increasing differentiation of film practices as a strategy for contending with a demanding video market. “New Nollywood” refers to a select group of aesthetically sophisticated films intended for a new tiered distribution method, beginning with theatrical release and ending with DVD release. Nigeria’s upscale multiplex cinemas are therefore a starting point for examining what is new—and not so new—in Nollywood. This article argues that New Nollywood films and the cinemas in which they appear appeal directly to spectators’ senses by promising not only a movie and shopping, but also an affective experience closely bound up with global consumerism. The films exhibit a metropolitan vantage point that emphasizes subjects such as airline travel, trendy technology, consumer culture, global pop culture, lifestyle brands, high fashion, and luxury goods. These films advertise their “modernity,” which is not presented as a consolidated order of knowledge and values, but rather as an assemblage of signifiers of city life. Whereas mainstream Nollywood continues to produce strong narratives that resonate with its intended audience, New Nollywood—with its emphasis on images and style—is a direct expression of the cultural and economic forces shaping life in Lagos today.

urban consumer culture

2005 ◽  
Vol 183 ◽  
pp. 692-709 ◽  
Author(s):  
deborah davis
Keyword(s):  
Consumer Culture ◽  
Music Videos ◽  
Standard Of Living ◽  
Pop Music ◽  
City Life ◽  
The Past ◽  
Multiple Levels ◽  
New Consumer ◽  
Material Standard Of Living ◽  
Material Standard

over the past decade, urban residents have experienced a consumer revolution at multiple levels. in terms of material standard of living, sustained economic growth has dramatically increased spending on discretionary consumer purchases and urbanites have enthusiastically consumed globally branded foodstuffs, pop-music videos and fashion. at the same time, however, income distribution has become increasingly unequal. some scholars therefore emphasize the negative exclusionary and exploitative parameters of the new consumer culture seeing nothing more than a ruse of capitalism or marker of all that is negative about post-socialist city life. building on nearly a decade of fieldwork in shanghai, this article disputes such a linear interpretation of subordination and exclusion in favour of a more polyvalent and stratified reading that emphasizes individual narratives unfolding against memories of an impoverished personal past, and a consumer culture that simultaneously incorporates contradictory experiences of emancipation and disempowerment.

Fans and Brands

2018 ◽  
pp. 18-34 ◽  
Author(s):  
Breanna M. Todd ◽  
Catherine A. Armstrong Soule
Keyword(s):  
Social Status ◽  
Pop Culture ◽  
Two Dimensions ◽  
Brand Community ◽  
Community Based ◽  
Relationship Type ◽  
Brand Communities ◽  
Starting Point ◽  
Rich History

Although fandom has a rich history within pop culture, it is difficult to know when fandom was formed and what constitutes a fandom. In this chapter the authors define fandom and its related activities, as well as delineate it from the similar fan-brand communities of brand communities and brand publics. A typology for fan-brand communities is presented with two dimensions: 1) motivation for engagement and 2) social status and relationship type. This typology can help guide researchers, brands, and marketers in effectively managing different subcultures of fans. This chapter may be used as a starting point for further understanding of fan-brand community-based relationships.

Brands, Fans, and Exchanges

2022 ◽  
pp. 1-19
Author(s):  
Breanna M. Todd ◽  
Catherine Anne Armstrong Soule
Keyword(s):  
Social Status ◽  
Pop Culture ◽  
Two Dimensions ◽  
Brand Community ◽  
Community Based ◽  
Relationship Type ◽  
Brand Communities ◽  
Starting Point ◽  
Different Types ◽  
Rich History

Although fandom has a rich history within pop culture, it is difficult to know what constitutes a fandom, what differentiates fandoms from similar phenomena as well as what different types of fandoms exist and how fandoms are formed and maintained. In this chapter, the authors define fandom and the related member actions that create and maintain fandoms, as well as delineate the concept from the similar fan-brand communities of transactional brand communities, social brand communities and brand publics. A typology for fan-brand communities is presented with two dimensions: 1) motivation for engagement; and 2) social status and relationship type. This typology can help guide researchers, brands, and marketers in effectively managing different subcultures of fans. This chapter may be used as a starting point for further understanding of fan-brand community-based relationships.

scholarly journals Reimagining the terrain of liquid times: Reflexive marketing and the sociological imagination

2020 ◽  
pp. 146954052095520
Author(s):  
Paul Hewer
Keyword(s):  
Consumer Culture ◽  
Critical Review ◽  
Sociological Imagination ◽  
Contemporary Society ◽  
Public Issues ◽  
Modern Times ◽  
Liquid Modernity ◽  
The Third ◽  
Starting Point ◽  
Political Economic

This paper has three objectives. The first is to deliver a critical review of the work of Zygmunt Bauman on Liquid Modernity and Liquid Times. I argue that Bauman’s work can provide a useful starting point for analysing the ‘unruly’ forces of contemporary society. Bauman’s work, as I have sought to reveal, takes us to the heart of liquid modern darkness. It forces us to take seriously the import of the sociological imagination and the insight that personal troubles are best understood as emerging public issues stemming from structural processes. The second objective, is to explore how consumer culture theorists have taken and in dialogue with these ideas sought to expand upon his initial ideas. Here I review the value of the concept of ‘liquid consumption’ and the ‘fresh start mindset’. The third and final objective, is to demonstrate how reflexive marketing practitioners are responding to such liquid times through rethinking their practice and thereby extending the terrain of marketing. Here I detail how the promise marketing imagination starts not with the darkness of liquid modern times but rather with a far more hope inspired tale to enchant new markets and new audiences on the possibilities and ‘solutions’ of being future oriented and technologically savvy. Finally, it argues that the task of reimagining appears essential given the current zeitgeist, where the climate of anxiety, fear and uncertainty whether it be political, economic, environmental or social threatens to engulf us.

Dzika strona Ulicy. Lou Reed i Walk on the Wild Side

2018 ◽  
Vol 3 (53) ◽  
pp. 3-10
Author(s):  
Mariusz Czubaj
Keyword(s):  
New York ◽  
Rock Music ◽  
Pop Culture ◽  
Music History ◽  
City Life ◽  
Big City

The article discusses Lou Reed's "Walk On the Wild Side" - one of the most important songs in rock music history. Out of ethnographic insight on New York Lou Reed creates a story of the '60s, where - in opposition to a hippie utopia - the rational "money philosophy" dominates. Lou Reed also invites new actors of the big city life to the story, playing with pop culture consumer's taste and breaking its taboo.

The Mold Is the Message

Glimpse ◽  
2019 ◽  
Vol 20 ◽  
pp. 135-142
Author(s):  
Yoni Van Den Eede ◽  
Keyword(s):  
Media Literacy ◽  
Philosophy Of Technology ◽  
Fungal Growth ◽  
Digital Technologies ◽  
Vantage Point ◽  
Theoretical Level ◽  
Marshall Mcluhan ◽  
Media Technologies ◽  
Starting Point ◽  
The Media

Expecting that media and/or digital technologies “do” things (Verbeek), we are called upon to take a stance on them, theoretically as well as practically. Media literacy represents one such stance—we are prodded to be literate about media—but there are others. To this extent media literacy is a lens through which we look at issues and that shapes what we see. This becomes particularly clear when we consider another lens, namely, that of media health. While media literacy suggests a rather pragmatic way of doing, making do with what is on offer, the image of media health dramatically alters the starting point: media are seen here as affecting us, even to the extent that we become sick and need to be cured. This image or model of media as somehow related to disease and health is developed in varying degrees of explicitness in the work of Bernard Stiegler and Marshall McLuhan among others. In this paper, we investigate the differences between the media literacy and media health models from a meta vantage point and ask how the lens determines how we view and understand certain problems in relation to media/technologies. We do this by deploying a metaphor ourselves, namely that of mold. Our models are molds. They are understood as a “frame or model around or on which something is formed or shaped,” but the connotations of fungal growth helping organic decay and of soil and earth are also at stake. Depending on which meaning we prefer, it might turn out that we do not need to choose between our molds/models: they are interconnected, like mold. On a more theoretical level, we link up the media literacy and media health approaches to two major strands in philosophy of technology, namely to the pragmatist/postphenomenological and transcendentalist/critical streams respectively.

scholarly journals A REVIEW OF COCONUT RESEARCH & DEVELOPMENT

CORD ◽  
1999 ◽  
Vol 15 (02) ◽  
pp. 34
Author(s):  
Hugh C. Harries
Keyword(s):  
Research And Development ◽  
World Market ◽  
National Language ◽  
Scientific Journals ◽  
Research Development ◽  
Select Group ◽  
Market Economic ◽  
Economic Journals ◽  
Economic Forces ◽  
The One

By looking at the titles of articles published in CORD since it began, in 1985, it should be possible to assess what areas of coconut research and development are important. This is so, because CORD is intended for a select group of readers - those who know about coconuts. The writers of articles for CORD, unlike authors of articles in specialist scientific or economic journals, do not have to compete for space with reports on the cutting-edge of science or with predictions about world-market economic forces. Which is a pity, because if they did it would mean that coconut was back in the position of the world's leading source of vegetable oil that it held for half a century. There are other technical and scientific journals, as well as national language publications, to which coconut R&D specialist can, and do, submit articles, but CORD is the one location where both the writer and the reader should be on the same wavelength.

scholarly journals Obserwator i jego pozycja w opowiadaniu Tadeusza Borowskiego „Odwiedziny”

LingVaria ◽  
2019 ◽  
Vol 14 (28) ◽  
Author(s):  
Łukasz Wnuk
Keyword(s):  
Short Story ◽  
Full Text ◽  
Cognitive Linguistics ◽  
Vantage Point ◽  
Cognitive Grammar ◽  
Main Character ◽  
Main Argument ◽  
The Third ◽  
Starting Point ◽  
Literary Output

The Observer and His Position in Tadeusz Borowski’s Short Story Odwiedziny (‘The Visit’) The article is an analysis of Tadeusz Borowski’s short story Odwiedziny (‘The visit’). It focuses on linguistic and narrative devices through which the speaker influences the recipient’s perception, and so shapes the reading of his work. The first part is introductory, it presents the goals of the paper. The next part recalls the most important existing interpretations, both of Borowski’s literary output as a whole, and of the text at hand. They form the starting point to an analysis of the position of the character-narrator with regard to the events he is describing, and to the relation between the author, the narrator, and the main character of the story. These considerations constitute the third part of the present paper. It begins with a citation of the full text of the story, and is followed by the main argument announced in the title which refers to Ronald Langacker’s cognitive grammar and takes into special consideration such notions as scene, current discourse space, and vantage point. The closing part of the paper contains conclusions, contrasted with the theses put forward in the context of Borowski’s work, as well as suggestions of possible directions of further analysis of the story within the framework of cognitive linguistics.

Selling “The Things Money Can't Buy”: Piano Advertising in the Mid-Twentieth Century

2019 ◽  
Vol 13 (1) ◽  
pp. 54-77
Author(s):  
PAUL MICHAEL COVEY
Keyword(s):  
Twentieth Century ◽  
Consumer Culture ◽  
Consumer Products ◽  
Market Segments ◽  
Intended Audience ◽  
Experience Level ◽  
Us Economy ◽  
Advertising Strategies

AbstractThis study explores piano advertising strategies after 1940 by examining ads printed in Etude, the Music Magazine between then and 1957, when it discontinued publication. Aware of the emerging US consumer culture, piano companies experimented throughout this period with more aggressive marketing techniques than they had previously used. Because Etude’s intended audience included musicians and enthusiasts of every skill and experience level, it was approached accordingly by advertisers. Thus, we can trace in its pages the development of methodologies that, owing to an increasingly sophisticated understanding of the contemporary range of consumers and their interests, came to target distinct and different market segments. Examination of strategies aimed at the respective groups illuminates an important chapter in the development of twentieth-century advertising while highlighting the piano's special status among consumer products and its cultural associations. Analysis of the industry's strategies in dealing with the mid-twentieth-century US economy reveals contemporary understandings of such associations and their effect on the implications of piano acquisition.

ROLE OF EMOTIONAL LAYER IN MUSEUM EXPERIENCE. NARRATION ON THE HOLOCAUST IN CONTEMPORARY HISTORICAL MUSEUM

2012 ◽  
Vol 165 (3) ◽  
pp. 171-185
Author(s):  
Elżbieta NIEROBA
Keyword(s):  
State Of The Art ◽  
Emotional Experience ◽  
Pop Culture ◽  
The Past ◽  
Cultural Conditions ◽  
Starting Point ◽  
The Holocaust ◽  
Museum Experience ◽  
Mechanisms Of Memory

The starting point for the discussion are the concepts of Pierre Nora and Alison Landsberg. According to P. Nora, the passing away of eyewitnesses to history transfers the obligation to store the traces of the past onto archiving institutions (including museums). A. Landsberg, in turn, reveals the process in which the mechanisms of memory shaping in the contemporary society become dependent on the state-of-the-art technologies and pop-culture products. Museums of the Holocaust are searching for an appropriate language to talk about the Holocaust in a situation where, like other museum institutions, they have to adjust to the new expectations of the audience, and tailor their space and ways of exhibition to the current cultural conditions and new means of learning. Empirical investigations have proven that nowadays receivers do not merely expect to approach the past intellectually, but also to cross the passive boundary of observation, and desire to have sensual experience of history. From this perspective, the Auschwitz-Birkenau Memorial and Museum as a physical trace of the past, in accordance with Aleida Assmann’s concept of “a memory of place”, provides the visitors with sensual and emotional experience. In its further part, the article presents strategies for using the products of popular culture for processing and describing historical events, the ways of organizing museum space which affects the emotions and the imagination of receivers and invites them to discover history for themselves. Also, it discusses the resulting concerns about the potential trivialization of the communicated message.

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