Aircraft engines: a proud heritage and an exciting future

2016 ◽  
Vol 120 (1223) ◽  
pp. 131-169 ◽  
Author(s):  
R. Parker ◽  
G. Fedder

SUMMARYThe 150th anniversary of the Royal Aeronautical Society has seen Rolls-Royce become a global player in aerospace and a champion of British industry. Its products vary from the nimble RR300, powering two-seater helicopters, all the way to the 97,000-pound thrust Trent XWB, powering future variants of the Airbus A350, and the MT30, which provides the propulsion for the Royal Navy's new Queen Elizabeth class aircraft carriers. It has built this range of products derived from the vision and innovation of its talented engineers, spurred on by the guiding principles provided by Henry Royce. This has seen it through times of war, hardship, bankruptcy and fierce competition to emerge as the leading manufacturer of aircraft engines and a provider of power across land and sea. Alongside its products, it has developed pioneering services to support its customers, analysing real-time data to improve the reliability and efficiency of its engines. In keeping with its tradition of innovation, the company is continuing to develop new products and services for the next generation of power systems for land, sea and air.

Author(s):  
Sachin S Junnarkar ◽  
Jack Fried ◽  
Sudeepti Southekal ◽  
Jean-Francois Pratte ◽  
Paul O'Connor ◽  
...  

2008 ◽  
Vol 55 (1) ◽  
pp. 220-224 ◽  
Author(s):  
Sachin S. Junnarkar ◽  
Jack Fried ◽  
Sudeepti Southekal ◽  
Jean-Francois Pratte ◽  
Paul O'Connor ◽  
...  

2020 ◽  
pp. 44-63
Author(s):  
Henri Schildt

This chapter examines how digitalization influences companies’ pursuit of competitive advantage. The chapter makes the case that the creation and use of data has led companies across diverse industries to embrace three broad strategic priorities, using data for: (1) constant optimizing, (2) experimenting to diversify to new products and services, and (3) building interactive digital relationships with customers, suppliers, and partners. While these priorities are not unique to data-savvy corporations, they benefit directly from real-time data and smart automation. As digitalization often erodes firms’ ability to exploit unique resources or capabilities for sustained profits over time, they pursue greater agility and innovativeness. To accomplish this, companies invest in digital infrastructures that enable them to identify and react to environmental changes more rapidly.


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