CONSUMER PREFERENCE FOR ALTERNATIVE MILK PACKAGING: THE CASE OF AN INFERRED ENVIRONMENTAL ATTRIBUTE
2016 ◽
Vol 48
(3)
◽
pp. 241-256
◽
Keyword(s):
AbstractEcolabeling allows firms to segment a market by informing consumers about unobservable attributes of a product. Previous studies evaluate consumer preferences for products explicitly labeled as possessing positive environmental attributes. This research evaluates consumers’ willingness to pay for a product that is perceived by the consumer as having environmentally friendly attributes. We explore glass packaging for fluid milk as a case study. Data were collected through a contingent valuation survey, and a bound-and-a-half logit model was employed. The estimated premium is 59.78 cents with a premium between $0.73 and $0.92 for consumers more likely to prefer the glass alternative.
Keyword(s):
2005 ◽
Vol 14
(1)
◽
pp. 71-83
◽
Keyword(s):
2019 ◽
Vol 7
(4)
◽
pp. 51-64
Keyword(s):
2019 ◽
Vol 1
(1)
◽
pp. 119-125
Keyword(s):
Keyword(s):
2015 ◽
Vol 4
(1)
◽
pp. 33-42
Keyword(s):