scholarly journals A rank-dependent expected utility model for strategic route choice with stated preference data

2013 ◽  
Vol 27 ◽  
pp. 117-130 ◽  
Author(s):  
Michael Razo ◽  
Song Gao
2012 ◽  
Vol 40 (7) ◽  
pp. 1183-1194 ◽  
Author(s):  
Rong Chen ◽  
Jinsong Huang ◽  
Song Su ◽  
Feng He

Based on the rank-dependent expected utility model (Quiggin, 1991), hypotheses are formed in this study regarding optimal prize promotion structure with reference to associated probabilistic aspects. Referencing both modeling works and related behavioral theories, we compared several design schemes. Using purchase scenarios of a low-value product (bread) and a high-value product (cell phone) we determined the optimal design among promotion schemes that differ by winning probability, prize amount, and number of prize value levels. We found that a promotion offering a combination of high-value prizes plus some low-value prizes was invariably preferred over a promotion offering only high- or low-value prizes. We also explored whether these high- or low-value prizes should be in a series of ascending value or prizes at each value level should be of the same value and whether or not some moderately valuable prizes should also be included.


Author(s):  
Konstantinos V. Katsikopoulos ◽  
Duse-Anthony Yawa ◽  
Donald L. Fisher ◽  
Susan A. Duffy

Games ◽  
2019 ◽  
Vol 10 (4) ◽  
pp. 40
Author(s):  
Dale O. Stahl

A stylized fact from laboratory experiments is that there is much heterogeneity in human behavior. We present and demonstrate a computationally practical non-parametric Bayesian method for characterizing this heterogeneity. In addition, we define the concept of behaviorally distinguishable parameter vectors, and use the Bayesian posterior to say what proportion of the population lies in meaningful regions. These methods are then demonstrated using laboratory data on lottery choices and the rank-dependent expected utility model. In contrast to other analyses, we find that 79% of the subject population is not behaviorally distinguishable from the ordinary expected utility model.


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