Perceptions of museum podcast tours: Effects of consumer innovativeness, Internet familiarity and podcasting affinity on performance expectancies

2012 ◽  
Vol 4 ◽  
pp. 155-163 ◽  
Author(s):  
Myunghwa Kang ◽  
Ulrike Gretzel
Keyword(s):  
Consumer Innovativeness ◽  
Performance Expectancies

Stereotype Internalization, Math Perceptions, and Occupational Choices of Women With Counter-Stereotypical University Majors

2007 ◽  
Vol 66 (3) ◽  
pp. 169-178 ◽  
Author(s):  
Virginie Bonnot ◽  
Jean-Claude Croizet
Keyword(s):  
Academic Achievement ◽  
Negative Impact ◽  
Self Concept ◽  
Occupational Choices ◽  
Men And Women ◽  
Performance Expectancies ◽  
Subjective Value ◽  
Stereotype Endorsement

Based on Eccles’ (1987) model of academic achievement-related decisions, we tested whether women, who are engaged in mathematical fields at university, have internalized, to some extent, the stereotype about women’s inferiority in math. The results indicate that men and women do not assess their ability self-concept, subjective value of math, or performance expectancies differently. However, women’s degree of stereotype endorsement has a negative impact on their ability self-concept and their performance expectancies, but does not affect their value of the math domain. Moreover, members of both genders envisage stereotypical careers after university graduation.

scholarly journals Senior Consumer Motivations and Perceived Value of Robot Service Restaurants in Korea

2021 ◽  
Vol 13 (5) ◽  
pp. 2755
Author(s):  
Min-Kyu Kwak ◽  
JeungSun Lee ◽  
Seong-Soo Cha
Keyword(s):  
South Korea ◽  
Low Income ◽  
Structural Equation ◽  
Perceived Value ◽  
Reliability And Validity ◽  
Equation Modeling ◽  
Consumer Innovativeness ◽  
Face To Face ◽  
Perceived Values ◽  
Level Group

This research empirically tested a theoretical model by defining senior customers’ intentions to use robot service restaurants emerging in South Korea. Non-face-to-face services have become increasingly important for seniors. Therefore, restaurant marketers should cater to senior customers’ needs by sustaining robot service restaurants. The study analyzed 243 questionnaires to verify the reliability and validity of the measurement items. The research hypotheses were examined using structural equation modeling (SEM). The suggested model comprised three stages: motivated consumer innovativeness (MCI), perceived value, and planned behavior (attitude, intention to use). The results revealed that senior customers’ perceived values positively influenced attitude and were enhanced by hedonically MCI (hMCI) and socially MCI. Moreover, the hedonic and social elements of motivation improved the attitude and usage intentions of robot service restaurants for senior customers. However, these relationships differed in terms of the income level of the customer groups. For the low-income senior-level group, hMCI was more influential on the perceived value. This study is meaningful because it analyzes the effect of MCI of seniors on the perceived value of robot service restaurants, which are growing rapidly in South Korea. It has empirically proved the moderating effect of different income groups, providing practical implications.

Intention to adopt mobile payment in physical stores

2019 ◽  
Vol 33 (2) ◽  
pp. 285-308 ◽  
Author(s):  
Yonathan Dri Handarkho ◽  
Yulius Harjoseputro
Keyword(s):  
Theoretical Model ◽  
Technology Acceptance ◽  
Switching Behavior ◽  
Mobile Payment ◽  
Herd Behavior ◽  
User Intention ◽  
Consumer Innovativeness ◽  
Content Type ◽  
Use Of Technology ◽  
Acceptance Model

Purpose The purpose of this paper is to develop a theoretical model based on Push–Pull–Mooring (PPM) framework consisting of direct, indirect and moderating effects, derived from technology acceptance model, unified theory of acceptance and use of technology and other extended theory, to address the main factor influencing an individual in adopting mobile payment (MP) in physical stores. The research, therefore, utilized individual switching behavior as an underpinning to explain MP adoption in an offline context. Design/methodology/approach The theoretical model was tested by collecting data from 459 respondents in Indonesia through online self-administered questionnaires. Findings The finding indicated consumer innovativeness has the most influential direct effect on MP adoption, followed by deal proneness, perceived convenience and perceived herd behavior. Meanwhile, perceived enjoyment and subjective norms were found to have an indirect effect on the adaptation of MP through mediator convenience. Furthermore, age, gender, occupation and income did not have any moderating effect for all the direct influence of MP adoption. Originality/value Previous literature only focused on direct intention. However, this study observed the adoption of MP in a physical store by involving the switching behavior. It specifically puts concern and objective as the factors that influence user intention to switch from their old payment system to the MP system in bricks and mortar store using PPM framework.

Is Green Product Purchasing an Innovative Or Conspicuous Behavior?

2016 ◽  
Vol 44 (1) ◽  
pp. 29-44 ◽  
Author(s):  
Kyutae Park ◽  
Kyootai Lee
Keyword(s):  
Undergraduate Students ◽  
Mineral Water ◽  
Green Product ◽  
Purchasing Decisions ◽  
Green Products ◽  
Consumer Innovativeness ◽  
Premium Price ◽  
Public Self Consciousness

We investigated the influence of consumer innovativeness and public self-consciousness on green product purchasing behaviors (e.g., decision to purchase and pay a premium price). We conducted 2 experiments on 2 green products (mineral water and a car) with undergraduate students (N = 303) in Korea. The results revealed that consumer innovativeness played a generally marginal role in green product purchasing decisions, whereas public self-consciousness figured importantly in such decisions. However, public self-consciousness had no influence when products did not have logos identifying them as being green. In addition, the influence of the 2 variables on the purchasing behaviors was found to be contingent on the type of product. On the basis of these findings, we concluded that green product purchasing behaviors more closely reflect conspicuousness, rather than innovativeness.

Consumer innovativeness and shopping styles

2010 ◽  
Vol 27 (5) ◽  
pp. 437-446 ◽  
Author(s):  
Ji Eun Park ◽  
Jun Yu ◽  
Joyce Xin Zhou
Keyword(s):  
Consumer Innovativeness
Sign in / Sign up

Export Citation Format

Share Document