Network effects and preference heterogeneity in the case of mobile telecommunications markets

2012 ◽  
Vol 36 (3) ◽  
pp. 197-211 ◽  
Author(s):  
Maciej Sobolewski ◽  
MikoŁaj Czajkowski
Keyword(s):  
Network Effects ◽  
Preference Heterogeneity ◽  
Mobile Telecommunications ◽  
Telecommunications Markets

Bundling and Consumer Churn in Telecommunications Markets

2021 ◽  
Vol 0 (0) ◽  
Author(s):  
Lukasz Grzybowski ◽  
Julienne Liang ◽  
Christine Zulehner
Keyword(s):  
Mobile Networks ◽  
Mobile Services ◽  
Demographic Characteristics ◽  
Competitive Environment ◽  
Mobile Telecommunications ◽  
Telecommunications Services ◽  
Mobile Market ◽  
Telecommunications Markets

Abstract In this paper, we analyze how fixed-mobile (quadruple-play) bundling impacts the decision of consumers to churn telecommunications services. We use a database from an European operator of fixed and mobile telecommunications services which includes information about 9.6 million fixed broadband subscribers and 14.2 million mobile subscribers between March 2014 and February 2015. These data is combined with socio-demographic characteristics from each municipality in this country. We find that consumers who bundle fixed and mobile services from the same provider are less likely to churn. Without fixed-mobile bundling the annual churn of fixed broadband consumers would increase from 8.4 to 9.2%. Furthermore, the consumer churn in the mobile market would increase from 11.5 to 13.1%. We conclude that in the current competitive environment in the country considered, bundling has a moderate impact on consumer retention on both fixed and mobile networks.

scholarly journals Concentration of the mobile telecommunications markets and countries’ competitiveness

2021 ◽  
pp. 102230
Author(s):  
David Bardey ◽  
Danilo Aristizábal ◽  
José Santiago Gómez ◽  
Bibiana Sáenz
Keyword(s):  
Mobile Telecommunications ◽  
Telecommunications Markets

scholarly journals Concentration of the Mobile Telecommunications Markets and Countries' Competitiveness

2020 ◽  
Author(s):  
David Bardey ◽  
Danilo Aristizabal ◽  
Bibiana Saenz ◽  
Santiago Gomez
Keyword(s):  
Mobile Telecommunications ◽  
Telecommunications Markets
Sign in / Sign up

Export Citation Format

Share Document