Changing business models for Europe’s mobile telecommunications industry: The impact of alternative wireless technologies

2007 ◽  
Vol 24 (3) ◽  
pp. 192-205 ◽  
Author(s):  
Pieter Ballon
Keyword(s):  
Business Models ◽  
Telecommunications Industry ◽  
Mobile Telecommunications ◽  
Wireless Technologies ◽  
The Impact ◽  
Mobile Telecommunications Industry

scholarly journals Using e-communication in the mobile telecommunications industry

2015 ◽  
Vol 13 (1) ◽  
pp. 936-944
Author(s):  
Dayaneethie Veerasamy
Keyword(s):  
Relationship Marketing ◽  
Social Networking Sites ◽  
Telecommunications Industry ◽  
Mobile Telecommunications ◽  
Cross Sectional ◽  
Full Study ◽  
The Impact ◽  
E Mail ◽  
Mobile Telecommunications Industry

This article examines how e-communication is used in the mobile telecommunications industry and the impact it has on relationship marketing. The use of new electronic media such as the Internet, e-mail, websites, cellular technology, blogs and social networking sites for communication purposes is called e-communication. Relationship marketing is about creating and maintaining long-lasting, profitable relationships with customers. E-communication makes it possible for the organisation to personalise their interactions with their customers which is one of the major benefits of relationship marketing. Allowing an organisation to identify their most important customers, aids in recognising the lifetime value of these individual customers. The aim of this pilot study was to examine the way in which e-communication is being utilised in the mobile telecommunications industry and evaluate how it can lead to creating and maintaining satisfied customers over the long term. This research was descriptive, cross-sectional and quantitative in nature. Since this study is a precursor to a full study, only 20 respondents participated. The majority of the respondents were mobile phone users for 6-10 years. 85% of the respondents indicated that their service provider uses e-communication while 15% indicated that they do not use it. There were majority positive responses regarding trust, commitment and loyalty.

The Open Innovation – Strategy nexus: findings from the Mobile Telecommunications Industry

2016 ◽  
Vol 39 (5) ◽  
pp. 569-598 ◽  
Author(s):  
Antonio Ghezzi ◽  
Raffaello Balocco ◽  
Andrea Rangone
Keyword(s):  
Competitive Advantage ◽  
Open Innovation ◽  
Business Models ◽  
Telecommunications Industry ◽  
Theory And Practice ◽  
Research Approach ◽  
Mobile Telecommunications ◽  
Content Type ◽  
Mobile Industry ◽  
Mobile Telecommunications Industry

Purpose This study aims to recognize the growing importance of Open Innovation (OI) theory and practice in the broader fields of Management and Information Systems, and focuse on the relationship existing between OI and a firm’s Business Strategy. Hence, the study aims at investigating the multifaceted OI – Strategy nexus at a business level, assessing how OI initiatives influence Strategy within the Mobile Telecommunications Industry and thus contributing to framing and classifying such inherent relationship. Design/methodology/approach A data-driven research approach is used, based on 45 qualitative interviews on firms operating in the Mobile Industry and involved in OI initiatives. Findings Six cross-themes the OI–Strategy relationship in the Mobile Industry revolves around are identified, i.e. OI and Competitive Advantage; OI and Strategic Positioning; OI and Business Models; OI in Networks; OI and Co-opetition; and OI and Resilient Business Advantages. For each theme, examples from the sample of interviewed Mobile firms are organized and reported. The key managerial issues emerging in the attempt to relate OI initiatives and the firm’s overarching Strategy are also underscored and organized in three streams, namely, designing an open business model; achieving competitive advantage through value capture; and nurturing OI as a dynamic capability. Originality/value The proposed reorganization of real-world OI and strategic initiatives in the Mobile Industry, together with the underscoring of key managerial issues, constitutes a comprehensive research agenda or roadmap, with value for both academics and practitioners.

Pre-Entry Experience, Postentry Adaptations, and Internationalization in the African Mobile Telecommunications Industry

2021 ◽  
pp. 1-22
Author(s):  
Mohammad Jahanbakht ◽  
Romel Mostafa ◽  
Francisco Veloso
Keyword(s):  
Low Income ◽  
Telecommunications Industry ◽  
Mobile Telecommunications ◽  
African Countries ◽  
Firm Level ◽  
Operational Conditions ◽  
Adaptive Capabilities ◽  
Level Data ◽  
Start Ups ◽  
Mobile Telecommunications Industry

We study the evolution of the African mobile telecommunications industry from its effective beginning and explore the sources of ownership advantages among indigenous firms, by assembling historical qualitative and quantitative firm-level data. Our historical qualitative findings suggest that a few start-ups gained industry-specific knowledge through their pre-entry experience, directed their postentry development of capabilities toward adaptations to challenging market and operational conditions, and leveraged their adaptive capabilities to enter and compete in other African countries. Using our quantitative panel data, we show that these firms successfully internationalized across the continent. In particular, compared with other start-ups, they had higher rates of foreign entry in African countries that had relatively weaker rule of law, and greater market reach in African countries that had relatively larger low-income consumer segments. These patterns corroborate that their capabilities for overcoming the industry’s challenging market and operational conditions were their key ownership advantages. Through our triangulated analysis, we show that inherited industry knowledge provides a foundation for postentry capability development, and entrepreneurial leadership guides this process to create ownership advantages for regional internationalization.

scholarly journals Applying FCM to predict the behaviour of loyal customers in the mobile telecommunications industry

2018 ◽  
Vol 28 (1) ◽  
pp. 1-15 ◽  
Author(s):  
Ioannis Rizomyliotis ◽  
Athanasios Poulis ◽  
Giovanis Apostolos ◽  
Kleopatra Konstantoulaki ◽  
Ioannis Kostopoulos
Keyword(s):  
Telecommunications Industry ◽  
Mobile Telecommunications ◽  
Mobile Telecommunications Industry ◽  
Loyal Customers
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