Virtual product experience and customer participation—A chance for customer-centred, really new products

Technovation ◽  
2007 ◽  
Vol 27 (6-7) ◽  
pp. 378-387 ◽  
Author(s):  
Johann Füller ◽  
Kurt Matzler
Keyword(s):  
New Products ◽  
Customer Participation ◽  
Product Experience ◽  
Virtual Product Experience ◽  
Virtual Product

Virtual Prototyping: New Information Techniques in Product Design

1996 ◽  
Author(s):  
Thomas Flaig ◽  
Magnus Thor Thrainsson
Keyword(s):  
Virtual Reality ◽  
Virtual Prototyping ◽  
New Products ◽  
International Competition ◽  
Computer Interface ◽  
Human Computer Interface ◽  
3D Space ◽  
3D Data ◽  
New Information ◽  
Virtual Product

Abstract International competition is characterised by the reduce of the innovation time. Therefore the success of new products strongly depends on the necessary time for their development. Virtual Reality, a new 3D human-computer interface accelerates significantly the processes of creating and handling 3D data in 3D space for design and evaluation purposes. The paper outlines required system tools for the design and evaluation of new products based on Virtual Reality techniques. The goal of these tools is to enable interaction in an intuitive and easy way with a virtual product. Furthermore tools have been developed for the support of co-operative work in a virtual environment.

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