Driving new product success in the electrical equipment manufacturing industry

Technovation ◽  
2006 ◽  
Vol 26 (11) ◽  
pp. 1268-1286 ◽  
Author(s):  
Murray R. Millson ◽  
David Wilemon
Keyword(s):  
Manufacturing Industry ◽  
New Product ◽  
Electrical Equipment ◽  
New Product Success ◽  
Product Success ◽  
Equipment Manufacturing ◽  
Equipment Manufacturing Industry

Impacts of environmental turbulence on entrepreneurial orientation and new product success

2014 ◽  
Vol 17 (2) ◽  
pp. 229-249 ◽  
Author(s):  
Stanley Kam-Sing Wong
Keyword(s):  
New Product Development ◽  
Entrepreneurial Orientation ◽  
Manufacturing Industry ◽  
New Product ◽  
Policy Implications ◽  
Three Dimensions ◽  
Environmental Turbulence ◽  
New Product Success ◽  
Content Type ◽  
Product Success

Purpose – What leads to new product success (NPS) is a very complex issue. Although prior research widely demonstrates that entrepreneurial orientation (EO) is a determinant for NPS and environmental turbulence is a form of unpredictability which impacts on the success of a product, little research has been conducted to examine if and to what extent environmental turbulence induces the EO behaviors of a firm and how these behaviors contribute to NPS. The paper aims to discuss these issues. Design/methodology/approach – This study, which used data collected from 244 China-based electronics manufacturers, proposed and tested the theoretical relationships among the three constructs in the context of the electronics industry in China. Findings – Results revealed that the three dimensions of EO (innovativeness, proactiveness and risk-taking) drive NPS. Environmental turbulence strongly influenced all three dimensions of EO, though its influence on NPS was mixed as there existed a strong negative but insignificant direct association between the two constructs. Innovativeness, which was found to be most effective in driving NPS in the EO and NPS relationship, was relatively less responsive to environmental turbulence than proactiveness. The study confirmed the postulated role of environmental turbulence in inducing the EO behaviors of a firm, signaling environmental turbulence, if tactfully leveraged, can play a positive role in new product development (NPD). Research limitations/implications – The study is quantitative using data emanating from the electronics manufacturing industry in China, further empirical study would be useful to verify and complement the results in other industries and other countries. Originality/value – This study contributes to the scholarly inquiry of EO and NPD by exploring the influences of environmental turbulence and EO on NPS. As environmental turbulence induces EO and EO mediates the relationship between environmental turbulence and NPS, simultaneous consideration of these two constructs can lend useful insight into their joint impacts on NPD. Theoretical and managerial implications were examined and policy implications, especially the practicality of the findings to policymakers in China, were discussed.

Grey relation analysis of 4S service pilot in high-end equipment manufacturing industry

2021 ◽  
pp. 1-13
Author(s):  
Chunyue Xiao ◽  
Jian Sun
Keyword(s):  
Manufacturing Industry ◽  
Relevant Literature ◽  
Competitive Advantages ◽  
Product Model ◽  
Model Framework ◽  
Manufacturing Enterprises ◽  
Customer Interaction ◽  
Cooperative Production ◽  
Equipment Manufacturing ◽  
Equipment Manufacturing Industry

Servitization has a significant impact on the upgrading and reform of the equipment manufacturing industry. From the perspective of application of high-end servitization theory in business practice of equipment manufacturing industry, based on the review of relevant literature, this paper analyzes the concept of integration delay strategy mechanism of cooperative production between enterprises and customers, and thus constructs the theoretical model framework of 4S service pilot high-end equipment manufacturing product-customer interaction experience. With the Liaoning equipment manufacturing industry as a case for quantitative analysis, the feasibility of using delay strategy in the 4S service pilot program is demonstrated, and the three-stage development plan of Liaoning 4S service pilot is outlined. The results show that: At present, in the trend of servitization of China’s equipment manufacturing enterprises, 4S service pilot high-end manufacturing product model enables equipment manufacturing enterprises to delay production time and produce according to customer orders, improve service efficiency and optimize resource allocation, and help enterprises to obtain new exclusive competitive advantages.

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