Exploring the role of social media in importing logics across social contexts: The case of IT SMEs in Iran

2015 ◽  
Vol 95 ◽  
pp. 16-31 ◽  
Author(s):  
Ali Mohajerani ◽  
João Baptista ◽  
Joe Nandhakumar
Author(s):  
Fiona Giles

This chapter looks at the online circulation of breastfeeding selfies — or brelfies — and asks what their benefits might be in terms of making breastfeeding easier. It looks at brelfies as social media activism, drawing attention to embodied mothering, and upending assumptions about the solitary nature of maternity. It argues that brelfies provide a means through which breastfeeding can emerge from its existing practical, conceptual, and imaginary confines, by communicating images of breastfeeding to an almost limitless audience. Not only have brelfies attracted extensive media coverage, raising awareness about breastfeeding in the community, the images also provide a unique form of communication between breastfeeding mothers and their friends, families, and children, as mothers see themselves in the act of taking their own photos. By considering the implications of increased images of women breastfeeding in public — as well as the increased circulation of images of women breastfeeding generally — this chapter argues that brelfies invite us to reconceptualise breastfeeding in public as breastfeeding in social contexts more broadly: in short, to reimagine breastfeeding in relation to its many publics.


2017 ◽  
Vol 3 (2) ◽  
pp. 205630511770718 ◽  
Author(s):  
Kate Orton-Johnson

Digital technologies have opened up new environments in which the experiences of motherhood and mothering are narrated and negotiated. Studies of “mummy blogs” have explored the ways in which blogs, as social media networks, can provide solace, support, and social capital for mothers. However, research has not addressed how mothers, as readers of blogs, use the mamasphere as a cultural site through which the identities and role of motherhood, and the mother–child relationship, are socially and digitally (re)constructed. This article focuses on confessional blogging of the “bad” or “slummy” mummy: blogs that share stories of boredom, frustration, and maternal deficiency while relishing the subversive status of the “bad” mummy. Drawing on understandings of social media as a space of social surveillance and networked publics, the article argues that in framing narratives of motherhood in terms of parental failure and a desperation for gin, “bad mummy” blogs collapse social contexts in important and interesting ways. Using an example of a conflict between two mummy bloggers, the article will reflect on the ways in which the digital terrain of motherhood can both liberate and constrain: a space for mothers to express and share frustrations and seek solidarity, a space of public condemnation and judgment, and a space that poses ethical issues in the digital curation of family life.


2021 ◽  
Author(s):  
Flavio Primo ◽  
Alexander Romanovsky ◽  
Rafael de Mello ◽  
Alessandro Garcia ◽  
Paolo Missier

AbstractSubstantial research is available on detecting influencers on social media platforms. In contrast, comparatively few studies exists on the role of online activists, defined informally as users who actively participate in socially-minded online campaigns. Automatically discovering activists who can potentially be approached by organisations that promote social campaigns is important, but not easy, as they are typically active only locally, and, unlike influencers, they are not central to large social media networks. We make the hypothesis that such interesting users can be found on Twitter within temporally and spatially localised contexts. We define these as small but topical fragments of the network, containing interactions about social events or campaigns with a significant online footprint. To explore this hypothesis, we have designed an iterative discovery pipeline consisting of two alternating phases of user discovery and context discovery. Multiple iterations of the pipeline result in a growing dataset of user profiles for activists, as well as growing set of online social contexts. This mode of exploration differs significantly from prior techniques that focus on influencers, and presents unique challenges because of the weak online signal available to detect activists. The paper describes the design and implementation of the pipeline as a customisable software framework, where user-defined operational definitions of online activism can be explored. We present an empirical evaluation on two extensive case studies, one concerning healthcare-related campaigns in the UK during 2018, the other related to online activism in Italy during the COVID-19 pandemic.


Author(s):  
Sucharita BENIWAL ◽  
Sahil MATHUR ◽  
Lesley-Ann NOEL ◽  
Cilla PEMBERTON ◽  
Suchitra BALASUBRAHMANYAN ◽  
...  

The aim of this track was to question the divide between the nature of knowledge understood as experiential in indigenous contexts and science as an objective transferable knowledge. However, these can co-exist and inform design practices within transforming social contexts. The track aimed to challenge the hegemony of dominant knowledge systems, and demonstrate co-existence. The track also hoped to make a case for other systems of knowledges and ways of knowing through examples from native communities. The track was particularly interested in, first, how innovators use indigenous and cultural systems and frameworks to manage or promote innovation and second, the role of local knowledge and culture in transforming innovation as well as the form of local practices inspired innovation. The contributions also aspired to challenge through examples, case studies, theoretical frameworks and methodologies the hegemony of dominant knowledge systems, the divides of ‘academic’ vs ‘non-academic’ and ‘traditional’ vs ‘non-traditional’.


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