Using social marketing to increase recruitment of pregnant smokers to smoking cessation service: a success story

Public Health ◽  
2004 ◽  
Vol 118 (4) ◽  
pp. 239-243 ◽  
Author(s):  
R.J Lowry ◽  
S Hardy ◽  
C Jordan ◽  
G Wayman
Keyword(s):  
Smoking Cessation ◽  
Social Marketing ◽  
Smoking Cessation Service ◽  
Success Story ◽  
Pregnant Smokers

Quit and Win Contests: A Social Marketing Success Story

2007 ◽  
Vol 13 (1) ◽  
pp. 31-52 ◽  
Author(s):  
Anne M. Lavack ◽  
Lisa Watson ◽  
Julie Markwart
Keyword(s):  
Smoking Cessation ◽  
Social Marketing ◽  
Great Success ◽  
Structural Components ◽  
Success Story ◽  
Supportive Environment ◽  
Quit Smoking ◽  
The World ◽  
The Future ◽  
Social Marketing Campaigns

Quit and Win contests are social marketing campaigns that have met with great success in achieving smoking cessation. They have been organized in over 80 countries around the world, have had over 2 million smokers participate, and have helped an estimated 150,000 smokers quit. Quit and Win contests work by offering prize incentives and a supportive environment to smokers who wish to quit smoking. This article examines the structural components of Quit and Win programs that make them successful social marketing campaigns, along with the measures used to determine their success. Recommendations are provided for increasing the success of Quit and Win programs in the future. This review also provides useful lessons for the development of other types of social marketing campaigns.

Emotion Regulation Difficulties and Social Control Correlates of Smoking among Pregnant Women Trying to Quit

2018 ◽  
Author(s):  
Jennifer Fillo ◽  
Kimberly E. Kamper-DeMarco ◽  
Whitney C. Brown ◽  
Paul R. Stasiewicz ◽  
Clara M. Bradizza
Keyword(s):  
Smoking Cessation ◽  
Emotion Regulation ◽  
Negative Affect ◽  
Social Control ◽  
Pregnant Women ◽  
Nicotine Dependence ◽  
Low Income ◽  
Withdrawal Symptoms ◽  
Smoking During Pregnancy ◽  
Pregnant Smokers

Approximately 15% of US women currently smoke during pregnancy. An important step toward providing effective smoking cessation interventions during pregnancy is to identify individuals who are more likely to encounter difficulty quitting. Pregnant smokers frequently report smoking in response to intrapersonal factors (e.g., negative emotions), but successful cessation attempts can also be influenced by interpersonal factors (i.e., influence from close others). This study examined the association between emotion regulation difficulties, positive and negative social control (e.g., encouragement, criticism), and smoking cessation-related variables (i.e., smoking quantity, withdrawal symptoms) among pregnant smokers. Data were drawn from the pretreatment wave of a smoking cessation trial enrolling low-income pregnant women who self-reported smoking in response to negative affect (N = 73). Greater emotion regulation difficulties were related to greater smoking urges (b = 0.295, p = .042) and withdrawal symptoms (b = 0.085, p = .003). Additionally, more negative social control from close others was related to fewer smoking days (b = -0.614, p = .042) and higher smoking abstinence self-efficacy (b = 0.017, p = .002). More positive social control from close others interacted with negative affect smoking (b = -0.052, p = .043); the association between negative affect smoking and nicotine dependence (b = 0.812, p < .001) only occurred at low levels of positive social control. Findings suggest that emotion regulation difficulties may contribute to smoking during pregnancy by exacerbating women's negative experiences related to smoking cessation attempts. Negative social control was related to lower smoking frequency and greater confidence in quitting smoking, suggesting that it may assist pregnant smokers' cessation efforts. Positive social control buffered women from the effects of negative affect smoking on nicotine dependence.

scholarly journals Opioid Use and Rate of Nicotine Metabolism Among Pregnant Smokers

2019 ◽  
Vol 22 (6) ◽  
pp. 1046-1050 ◽  
Author(s):  
Cheryl Oncken ◽  
Erin L Mead ◽  
Ellen A Dornelas ◽  
Chia-Ling Kuo ◽  
Heather Z Sankey ◽  
...  
Keyword(s):  
Smoking Cessation ◽  
Clinical Significance ◽  
Methadone Maintenance ◽  
Nicotine Metabolism ◽  
Opioid Use ◽  
Pregnant Smokers ◽  
Metabolite Ratio ◽  
Race Ethnicity ◽  
Opioid Users ◽  
Nicotine Metabolite Ratio

Abstract Introduction Smokers who use opioids smoke more cigarettes per day (CPD) than non-opioid users, which could be due to the effects of opioids on nicotine metabolism. Moreover, nicotine metabolism increases during pregnancy, potentially making quitting more difficult for pregnant smokers. We examined nicotine metabolism and its association with opioid use (OU) and CPD in pregnant smokers. Methods We recruited pregnant women who smoked at least 5 CPD for a clinical trial of smoking cessation. Plasma nicotine metabolite ratio (NMR; trans-3′-hydroxycotinine (3HC)/cotinine)—a biomarker of nicotine metabolism—OU (involving methadone, buprenorphine, fentanyl, oxycodone, or tramadol), and CPD were assessed at baseline. We used linear regression to examine the associations between log-transformed NMR, OU, and CPD, adjusting for race/ethnicity and menthol smoking. Results Among 129 pregnant smokers, 25 (19%) were opioid users; most were maintained on methadone (n = 14). Compared to non-OU smokers, OU smokers had higher median CPD (10.0 vs. 7.0, p = .0007), serum 3HC (81.0 vs. 42.0 ng/mL, p = .0001), and NMR (0.63 vs. 0.43, p < .0001). In addition, methadone-maintained smokers had a higher median NMR than non-OU smokers (0.66 vs. 0.43, p = .0004). Adjusting for covariates, log-transformed NMR was greater in OU smokers (p = .012), specifically methadone-maintained smokers (p = .024), than non-OU smokers. Conclusions Our preliminary results show that OU is associated with a higher NMR in pregnant smokers. A larger study sample is needed to replicate this finding, examine potential mechanisms, and determine its clinical significance. Implications Among pregnant smokers, we observed that nicotine metabolism was significantly faster among opioid users—the majority of whom were on methadone maintenance—compared to nonusers, which could have implications for smoking cessation. Further studies are needed to replicate this finding, evaluate potential mechanisms, and determine its clinical significance.

scholarly journals Effect of smoking cessation intervention for pregnant smokers

Medicine ◽  
2018 ◽  
Vol 97 (35) ◽  
pp. e11988
Author(s):  
Ge Jin ◽  
Ying-ying Niu ◽  
Xiao-wei Yang ◽  
Yong Yang
Keyword(s):  
Smoking Cessation ◽  
Smoking Cessation Intervention ◽  
Cessation Intervention ◽  
Pregnant Smokers

The financial impact of establishing a comprehensive inpatient smoking cessation service: developing the CURE project in Greater Manchester

Lung Cancer ◽  
2019 ◽  
Vol 127 ◽  
pp. S57
Author(s):  
A. Mulla ◽  
D. Shackley ◽  
C. Pearce ◽  
F. Howle ◽  
L. Elsay ◽  
...  
Keyword(s):  
Smoking Cessation ◽  
Financial Impact ◽  
Smoking Cessation Service

Relationship of DSM-IV-Based Depressive Disorders to Smoking Cessation and Smoking Reduction in Pregnant Smokers

2006 ◽  
Vol 15 (4) ◽  
pp. 268-277 ◽  
Author(s):  
Janice A. Blalock ◽  
Jason D. Robinson ◽  
David W. Wetter ◽  
Paul M. Cinciripini
Keyword(s):  
Smoking Cessation ◽  
Depressive Disorders ◽  
Smoking Reduction ◽  
Pregnant Smokers ◽  
Dsm Iv ◽  
Relationship Of

Abstract A10: Facebook advertisement effects on conversions and enrollment to a SMS/text smoking cessation service for young adult Latinos

2016 ◽  
Author(s):  
Patricia Chalela ◽  
Alfred L. McAlister ◽  
Kipling J. Gallion ◽  
Edgar Muñoz ◽  
Cliff Despres ◽  
...  
Keyword(s):  
Smoking Cessation ◽  
Young Adult ◽  
Smoking Cessation Service

scholarly journals Predictors of Abstinence from Smoking: A Retrospective Study of Male College Students Enrolled in a Smoking Cessation Service

2019 ◽  
Vol 16 (18) ◽  
pp. 3363 ◽  
Author(s):  
Yeji Lee ◽  
Kang-Sook Lee ◽  
Haena Kim
Keyword(s):  
College Students ◽  
Smoking Cessation ◽  
College Student ◽  
Young Male ◽  
Population Data ◽  
Telephone Counseling ◽  
Smoking Cessation Service ◽  
Factors Affecting ◽  
Male College ◽  
Male College Students

There were high smoking rates among young male college students in Korea. We aimed to investigate the prevalence of and factors affecting abstinence from smoking following smoking cessation service attendance in this population. Data were collected between 1 August 2015 and 20 August 2018. Participants were administered more than nine face-to-face and telephone counseling sessions by trained tobacco cessation specialists for six months. Follow-up assessments were conducted at 4, 6, and 12 weeks, and 6 months after the quit date. A total of 3978 male college student smokers were enrolled; their mean age was 23.17 (±3.45) years. Almost one-third of the participants (64.9%) reported that they had attempted to quit during the past year. The number of cigarettes smoked per day, CO ppm, and Fagerström Test of Nicotine Dependence score at the baseline were negatively associated with abstinence, while motivational variables—importance, confidence, and readiness—were positively associated with abstinence. Our results suggest that provision of visiting smoking cessation services can be an active intervention platform for college student smokers who need professional assistance or support. Active and accessible support should be provided to such people. Visiting a smoking cessation service may result in increased long-term abstinence rates in such students.

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