Colleges and universities’ use of the World Wide Web: A public relations tool for the digital age

2006 ◽  
Vol 32 (4) ◽  
pp. 426-428 ◽  
Author(s):  
Seok Kang ◽  
Hanna E. Norton
Keyword(s):  
World Wide Web ◽  
Public Relations ◽  
World Wide ◽  
Digital Age ◽  
Colleges And Universities ◽  
The World

scholarly journals What the Web Has Wrought

Informatics ◽  
2020 ◽  
Vol 7 (2) ◽  
pp. 15
Author(s):  
Antony Bryant
Keyword(s):  
World Wide Web ◽  
Knowledge Sharing ◽  
World Wide ◽  
Digital Age ◽  
Significant Development ◽  
Universal Accessibility ◽  
The World ◽  
The Web

In 1989, Sir Tim Berners-Lee proposed the development of ‘a large hypertext database with typed links’, which eventually became The World Wide Web. It was rightly heralded at the time as a significant development and a boon for one-and-all as the digital age flourished both in terms of universal accessibility and affordability. The general anticipation was that this could herald an era of universal friendship and knowledge-sharing, ushering in global cooperation and mutual regard. In November 2019, marking 30 years of the Web, Berners-Lee lamented that its initial promise was being largely undermined, and that we were in danger of heading towards a ‘digital dystopia’: What happened?

The Internet and Public Relations: Investigating Practitioners' Roles and World Wide Web Use

2003 ◽  
Vol 80 (3) ◽  
pp. 603-622 ◽  
Author(s):  
Lance V. Porter ◽  
Lynne M. Sallot
Keyword(s):  
World Wide Web ◽  
Public Relations ◽  
World Wide ◽  
New Technology ◽  
Mail Survey ◽  
The Internet ◽  
Public Relations Practitioners ◽  
The World ◽  
E Mail ◽  
The Web

A national e-mail survey of public relations practitioners investigated how use of the World Wide Web and practitioners' roles and status are linked. Cluster analysis partially replicated and refined Leichty and Springston's 1996 roles typology, further challenging the traditional manager-technician dichotomy that has driven twenty-five years of roles research. Managers used the Web more than technicians for research and evaluation and more than internals for issues communication. Managers and internals use the Web more than technicians for productivity and efficiency. In general, practitioners are no longer laggards in new technology, and women have caught up with men in use of new technology, such as the Web.

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