scholarly journals Research on the Influence of Perceived Risk in Consumer On-line Purchasing Decision

2012 ◽  
Vol 24 ◽  
pp. 1304-1310 ◽  
Author(s):  
Zhao Hong ◽  
Li Yi
Keyword(s):  
Perceived Risk ◽  
Purchasing Decision ◽  
On Line

RECYCLED WATER RISK PERCEPTION - A COMPARISON OF TWO CASE STUDIES

2007 ◽  
Vol 2 (4) ◽  
Author(s):  
A. Hurlimann
Keyword(s):  
Risk Perception ◽  
Case Studies ◽  
Perceived Risk ◽  
Capital City ◽  
Recycled Water ◽  
Urban Centre ◽  
On Line ◽  
Line Survey ◽  
Water Uses

This paper reports results from a study comparing perceived risk associated with various recycled water uses in two Australian locations, both in the state of Victoria: the capital city Melbourne, and Bendigo a regional urban centre. Both locations are experiencing ‘drought’, but Bendigo is experiencing this in a more acute manner. A case study is used in each location. Both case studies involve future use of recycled water in new commercial buildings. An on-line survey was used to measure attitudes to recycled water of the future occupants of both buildings. The study found perceived risk associated with 11 uses of recycled water increased as the use became increasingly personal. Interestingly, no difference in perceived risk associated with 11 uses of recycled water was found between locations. Prior experience (use) of recycled water was found to be a significant and positive factor in reducing risk perception. Various attitudinal variables were found to be significant influences on perceived risk. Results indicate that reducing perceived risk of recycled water use may increase satisfaction with its use.

scholarly journals The impact of perceived risk on on-line purchase behaviour

2014 ◽  
Vol 4 (4) ◽  
pp. 99-106
Author(s):  
Charlene Gerber ◽  
Shannon Ward ◽  
Leila Goedhals-Gerber
Keyword(s):  
Perceived Risk ◽  
Emerging Market ◽  
Full Potential ◽  
Perceived Risks ◽  
Developed Markets ◽  
Online Retailers ◽  
On Line ◽  
Buying Behaviour ◽  
The Impact ◽  
Online Buying

To avoid risks, consumers tend to be failry thoughtful decision makers. Research has shown that consumers perceive risks associated with purchasing online and as a result online purchasing has not yet reached the numbers that were projected. In order for e-commerce to live up to its full potential, online retailers should gain an understanding of which perceived risks online purchasing consumers are most concerned with. This study aimed to assess the impact of perceived risk on online buying behaviour. Personal interview surveys were conducted in an emerging market whereby 200 respondents that have access to the internet were interviewed in selected malls with regards to their perceived risks when buying online. The results showed that perceived risk does have an impact on online buying behaviour, and that consumers that have not bought online in the past are likely not to do so in the future. The results show that characteristics of emerging markets are sufficiently distinct from developed markets in that consumers in developed markets seem to be more conservative when buying online. Marketers should therefore developed alternative marketing programs when communicating to these markets in an attempt to persuade consumers to buy online.

scholarly journals Determinants of the Acceptance of Mobile Payment Systems by E-Merchants

2022 ◽  
Vol 20 (1) ◽  
pp. 1-23
Author(s):  
Daniel Możdżyński ◽  
Wojciech Cellary
Keyword(s):  
Behavioral Intention ◽  
Perceived Risk ◽  
Behavioral Intentions ◽  
Payment System ◽  
Mobile Payment ◽  
Payment Systems ◽  
Intention To Adopt ◽  
Business Units ◽  
On Line ◽  
The Relationship

To be effectively deployed, a mobile payment (m-payment) system must be provided by e-merchants and accepted by e-consumers. Although the problem of acceptance of m-payment systems by e-consumers has been widely researched, there are few studies about what actually motivates e-merchants to adopt and deploy these systems in their businesses in the first place. The goal of this research was to discover the behavioral intentions of e-merchants to adopt and deploy an m-payment system. The interviews approach was applied to 347 e-merchants randomly selected from among the whole population of 47,457 independent business units selling goods on-line in Poland. The PLS-SEM method was applied to determine the relationship between variables. Unexpectedly, perceived risk was not a significant factor influencing e-merchants' intention to adopt an m-payment system. The e-merchants’ behavioral intention was significantly impacted by the expected usefulness, perceived ease of deployment and use, perceived cost and price, and hedonic motivation.

Discounts or gifts? Not just to save money

2018 ◽  
Vol 1 (1) ◽  
pp. 53-75 ◽  
Author(s):  
Yanping Gong ◽  
Wei Hou ◽  
Qin Zhang ◽  
Shuang Tian
Keyword(s):  
Decision Making ◽  
Perceived Risk ◽  
Neural Mechanism ◽  
Sales Promotion ◽  
Gift Giving ◽  
Sales Promotions ◽  
Content Type ◽  
Purchasing Decision ◽  
Promotion Strategies ◽  
Information Ambiguity

Purpose Decision theory holds that the ambiguity of decision information affects the choices of decision makers, who have the emotion of “ambiguity aversion” when making fuzzy decisions. The purpose of this paper is to explore the neural mechanism how the information ambiguity of different sales promotion strategies influences consumers’ purchasing decision. Design/methodology/approach The paper uses the event-related potential (ERP) technique and experiment. Findings Results indicate that the information ambiguity of sales promotion strategies did influence the purchasing decision of consumers, and there were significant differences in the amplitudes of brain wave P2, N2 and P3 when consumers encountered the sales promotions of different types (discounts and gift-giving). This reflects the difference in perceived risk, decision-making conflict and decision-making attitude. It means that compared with discounts, the perceived risk and difficulty increased while the decision-making confidence plunged when consumers were faced with gift-giving promotions. This finding gives an explanation on the neural level why consumers prefer discounts, rather gift-giving sales promotions. Practical implications For the merchants to promote commodities online, it is suggested that the actual benefit from the sales promotion should be specified to reduce the ambiguity of sales promotion information. As the neuromarketing develops, merchants have obtained more effective approaches to study marketing strategies. Originality/value One of the theoretical contributions this paper made is that the authors innovatively explored the consumer’s preference to online sales promotion strategies from the perspective of fuzzy decision. Second, the authors adopted the ERP technique to study the influence of the ambiguity of sales promotion information on the consumer’s purchasing behaviors. Third, this study provides an explanation for why consumers prefer the sales promotion type of discounts according to the neural mechanism of decision making.

Comparing online and in-store risks in multichannel shopping

2016 ◽  
Vol 44 (3) ◽  
Author(s):  
Christophe BEZES
Keyword(s):  
Perceived Risk ◽  
Financial Risk ◽  
Design Methodology ◽  
Online Survey ◽  
Single Channel ◽  
Distribution Channel ◽  
Final Decision ◽  
On Line ◽  
And Performance ◽  
Practical Implications

Purpose This paper compares empirically the nature, level and influence of perceived risks involved in a retailer’s website and stores, as multichannel shoppers will do when deciding which distribution channel to buy in. Design/methodology/approach The research design uses an online survey of 1,015 multichannel customers that was drawn from the behavioural databases of a French multichannel retailer. Findings Overall risk as well as risks associated with logistics, psychological and performance are higher and more dissuasive for an online purchase; however, financial, time and transaction risks tend predominantly or exclusively to discourage in-store purchasing. Customers’ familiarity with the channel seems to make them more vigilant. Research limitations/implications The concept of risk, and especially financial risk, is variable among researchers, making it more difficult to undertake comparative studies on e-commerce than on stores or products. Practical implications Retailers should not look merely to the salience of an isolated risk factor but rather should consider its actual impact on their customers’ final decision. Nonetheless, retailers will find it more difficult to reduce perceived risk on-line than in-store. Originality/value By focussing on a multichannel retailer’s website and stores and comparing the effects of six types of risk on the purchase attitudes of its multichannel shoppers, this study is distinct from most single-channel studies, which have examined risk inherent in Internet purchasing, handled risk on an experimental website and explored in-store risk. Moreover, the study focuses on the risks entailed by the purchase channel rather than those related to particular products or brands.

scholarly journals How message framing affects consumer attitudes in food crises

2015 ◽  
Vol 117 (8) ◽  
pp. 2200-2211 ◽  
Author(s):  
Vincent Wayne Mitchell ◽  
Cathy Bakewell ◽  
Paul Jackson ◽  
Claire Heslin
Keyword(s):  
Perceived Risk ◽  
Risk Perceptions ◽  
Message Framing ◽  
Management Strategies ◽  
Risk Tolerance ◽  
Communication Management ◽  
Convenience Sample ◽  
Content Type ◽  
On Line ◽  
The Relationship

Purpose – The purpose of this paper is to explore the relationship between consumer risk perceptions and behaviour when information about food risks is framed in a positive or negative way. Design/methodology/approach – Using food consumption scenarios in an on-line experiment consumers perceived risk and risk tolerance is examined when messages are framed in three different news-type stories. Findings – As anticipated, message framing emerged as a significant predictor of perceived risk and the higher an individual’s self-reported tolerance of risk, the more risk they were willing to accept. Research limitations/implications – The use of hypothetical scenarios and relatively small convenience sample size could be improved by further research. Practical implications – Through simple adjustments to wording, food crises of confidence may be reduced and the implications for communication management strategies are discussed. Originality/value – Originality stems from being one of the first papers to use Framing and Prospect Theory in a food crisis situation, in which both risk and framing are operationalised in different ways and the risk was not specified by the researcher. Also, unlike previous research identical numerical facts were framed in a positive, negative or neutral light by changing the wording.

scholarly journals The influence of perceived risks to online purchasing decision of people in Hochiminh City

2020 ◽  
Author(s):  
Xuân Hiệp Nguyễn ◽  
Minh Đạt Khưu
Keyword(s):  
Regression Analysis ◽  
Perceived Risk ◽  
Research Model ◽  
Analysis Method ◽  
Privacy And Security ◽  
Perceived Risks ◽  
Purchasing Decision

This study measures the influence of perceived risks to online purchasing decision of people in Hochiminh city (HCMC). The suggested research model is based on the studies of Yan và Dai (2009), Bhatnagar and Ghose (2004), McCorkle (1990) and tested by double regression analysis method. The data are surveyed with 358 people who have frequently purchased online in HCMC. The result of the research has identified the elements of perceived risks impacting on online purchasing decision of poeple in HCMC and they are ranked in descending order in terms of the importance: (1) product perceived risk; (2) perceived risk of fraud from retailers; (3) financial perceived risk; (4) privacy and security perceived risk.

scholarly journals PERCEIVED RISK AND SECURITY IN CREATING ONLINE PURCHASING DECISION AT MARKETPLACE IN INDONESIA

2021 ◽  
Vol 7 (2) ◽  
pp. 162
Author(s):  
Dita Amanah ◽  
Dedy Ansari Harahap ◽  
Muji Gunarto ◽  
Purwanto Purwanto
Keyword(s):  
Perceived Risk ◽  
Purchasing Decision
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