Modeling market information processing in new product development: An empirical analysis

2006 ◽  
Vol 23 (4) ◽  
pp. 353-373 ◽  
Author(s):  
Erik Veldhuizen ◽  
Erik Jan Hultink ◽  
Abbie Griffin
Keyword(s):  
Information Processing ◽  
Product Development ◽  
Empirical Analysis ◽  
New Product Development ◽  
New Product ◽  
Market Information

21st Century Organizations and the Basis for Achieving Optimal Cross-Functional Integration in New Product Development

2011 ◽  
pp. 299-311
Author(s):  
J. Daniel Sherman
Keyword(s):  
Information Processing ◽  
Product Development ◽  
New Product Development ◽  
21St Century ◽  
Theoretical Basis ◽  
Large Scale ◽  
Functional Integration ◽  
New Product ◽  
Processing Capacity ◽  
Engineering Projects

The theoretical basis for achieving optimal levels of cross-functional integration in new product development and the management of large scale engineering projects is developed in this chapter. Sources of environmental uncertainty and their effects on integration requirements are identified based on the literature. Structural modes of integration are discussed and presented in a theoretical framework based on degree of integration required, progressive combined information processing capacity, and cost.

The mediation effects of team information processing on new product development success: revising the role of innovation orientation and team unlearning

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Adriana Andrea Amaya ◽  
Wann-Yih Wu ◽  
Ying-Kai Liao
Keyword(s):  
Information Processing ◽  
Product Development ◽  
New Product Development ◽  
New Product ◽  
Underlying Mechanism ◽  
High Tech ◽  
Mediation Effects ◽  
Content Type ◽  
Processing Theory

PurposeAlthough previous studies noted the importance for organizations in establishing an innovation strategy, few have examined innovation orientation as a multidimensional knowledge configuration. Therefore, this study draws on the valuable theoretical underpinnings of the resource-based view and information processing theory to examine the mechanism through which an organization's innovation orientation (IO) and team unlearning (TU) can impact new product development (NPD) success.Design/methodology/approachA causal model was developed in order to analyze the role of innovation orientation and team unlearning on NPD success. This proposed model and several hypotheses were gauged using data from 255 NPD team members from Taiwanese high-tech and traditional companies.FindingsThe results indicate that both IO and TU relate to outcomes. Specifically, this study demonstrates that it is insufficient that firms simply establish the configurations needed to enhance their IO and TU, firms also need to find out the correct mechanism to enhance NPD success. The relationships between IO, TU and NPD success were fully mediated by team information processing.Originality/valueThis report sheds light on the importance of innovation orientation and team unlearning in today's NPD process and uncovers the underlying mechanism through which IO and TU contribute to NPD success. It also offers precise advice for the assessment of management of team information-processing to boost the performance of new products.

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