Consumer's decision to shop online: The moderating role of positive informational social influence

2011 ◽  
Vol 48 (6) ◽  
pp. 185-191 ◽  
Author(s):  
Matthew K.O. Lee ◽  
Na Shi ◽  
Christy M.K. Cheung ◽  
Kai H. Lim ◽  
Choon Ling Sia
Keyword(s):  
Social Influence ◽  
Informational Social Influence ◽  
Moderating Role

Determinants of Online Group Buying Behaviour: The Moderating Role of Informational Social Influence

2014 ◽  
Vol 41 ◽  
pp. 133-143 ◽  
Author(s):  
Tracie Chin Sook Harn ◽  
Geoffrey Harvey Tanakinjal ◽  
Stephen Liason Sondoh Jr ◽  
Hamid Rizal
Keyword(s):  
Social Influence ◽  
Group Buying ◽  
Informational Social Influence ◽  
Buying Behaviour ◽  
Moderating Role ◽  
Online Group

Drivers of intention to use Murabaha financing: religiosity as moderator

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Naqeeb Ullah Atal ◽  
Mohammad Iranmanesh ◽  
Fathyah Hashim ◽  
Behzad Foroughi
Keyword(s):  
Social Influence ◽  
Reasoned Action ◽  
Intention To Use ◽  
Content Type ◽  
The Impact ◽  
Positive Effect ◽  
Moderating Role ◽  
Insight Into ◽  
Religious Obligation

Purpose The purpose of this paper is to investigate the determinants of Muslims’ attitude and intention towards Murabaha financing by considering religiosity as a moderator. Design/methodology/approach The data were collected through a survey of 373 Muslims in Afghanistan and were analysed using the partial least squares technique. Findings The results showed that social influence and religious obligation have a positive effect on attitude towards Murabaha financing. Furthermore, social influence and attitude have a positive effect on the intention to use Murabaha financing. Religiosity moderates negatively the impact of social influence on attitude towards Murabaha financing. Practical implications Managers and marketers of Islamic banks may benefit from the findings of this study, which provide insight into the factors that should be considered to promote Murabaha financing. Originality/value The findings contribute to the literature on Islamic financing products by demonstrating the drivers of attitude towards and intention to use Murabaha financing. The study also extends the literature by testing the moderating role of religiosity. Furthermore, the study extends the theory of reasoned action in the context of Islamic financing by introducing religious obligation as a potential driver of attitude and religiosity as a moderator.

Customer Equity Drivers, Customer Experience Quality, and Customer Profitability in Banking Services: The Moderating Role of Social Influence

2019 ◽  
Vol 23 (2) ◽  
pp. 174-193 ◽  
Author(s):  
Lily (Xuehui) Gao ◽  
Iguácel Melero-Polo ◽  
F. Javier Sese
Keyword(s):  
Social Influence ◽  
Financial Services ◽  
Firm Value ◽  
Customer Experience ◽  
Customer Equity ◽  
Banking Services ◽  
Relationship Equity ◽  
The Impact ◽  
Moderating Role

Financial service organizations are increasingly interested in ways to improve the service experience quality for customers, while customers progressively perceive the commoditization of banking services. This is no easy task, as factors outside the control of the service firm can influence customers’ perceptions of their experience. This study builds on the customer equity framework to understand the linkages between what the firm does (customer equity drivers: value equity, brand equity, and relationship equity), the social environment (social influence), the customer experience quality, and its ultimate impact on profitability. Using perceptual and transactional data for a sample of customers of financial services, we demonstrate the central role played by factors under the control of the firm (value, brand, and relationship equity) and those outside its control (social influence) in shaping customers’ perceptions of the quality of their experience. We offer new insights into the moderating role of social influence in the linkages between the customer equity drivers and the customer experience quality. The managerial takeaway is that the impact of customer equity drivers on the customer experience quality is contingent on the influence exerted by other people and that enhancing customer experience quality can be a way to increase monetary returns.

Compensation and consistency effects in proenvironmental behaviour: The moderating role of majority and minority support for proenvironmental values

2017 ◽  
Vol 21 (3) ◽  
pp. 403-421 ◽  
Author(s):  
Fanny Lalot ◽  
Juan Manuel Falomir-Pichastor ◽  
Alain Quiamzade
Keyword(s):  
Climate Change ◽  
Social Identity ◽  
Social Influence ◽  
Behaviour Change ◽  
Change Strategies ◽  
Intention To Adopt ◽  
Consistency Effect ◽  
Moderating Role ◽  
Consistency Effects

Western citizens perceive human behaviour as a significant cause of climate change and increasingly adopt proenvironmental behaviours. However, such positively connoted behaviours can either increase (consistency) or decrease (compensation) the probability that one acts in a similar way in the future. Drawing from social influence and social identity literatures, we propose that numerical support for proenvironmental values (majority vs. minority) moderates the effect of past behaviour on intention to adopt proenvironmental behaviour. Across three studies ( N = 500), past behaviour, either measured (Study 1) or manipulated (Studies 2 and 3) interacted with numerical support, manipulated (Studies 1 and 2) or measured (Study 3), to predict proenvironmental intention and behaviour. Results showed that majority support results in balancing dynamics, whereas minority support results in a consistency effect. These findings highlight the importance of the normative context for proenvironmental behaviour adoption and offer leads for developing behaviour change strategies.

Self esteem and social influence: The moderating role of gender

2004 ◽  
Author(s):  
Mehdi Mourali ◽  
Michel Laroche ◽  
Frank Pons
Keyword(s):  
Social Influence ◽  
Self Esteem ◽  
Moderating Role

scholarly journals THE MICROENTERPRISING SIZE AND ACCEPTANCE OF ISLAMIC HEALTH INSURANCE (TAKAFUL) IN NORTHWESTERN NIGERIA

2019 ◽  
Vol 5 (3) ◽  
pp. 541-558
Author(s):  
Mansur Ahmed Kazaure ◽  
Addul Rashid Abdullah
Keyword(s):  
Health Insurance ◽  
Theory Of Planned Behavior ◽  
Social Influence ◽  
Planned Behavior ◽  
Reasoned Action ◽  
Behavioral Control ◽  
Perceived Behavioral Control ◽  
Study Results ◽  
Moderating Role

Application of Theory of Planned Behavior (TPB) in Islamic Health Insurance(takaful) acceptance revealed mixed findings. Hence, the need for a moderatingvariable to explain the conflicting results. This paper examines the moderating roleof size of microenterprise among the TPB variables. To achieve this end, quantitativemethodology adopted through distribution of research questionnaires among theparticipants of the study. Results indicate that attitude, social influence, perceivedbehavioral control and size of microenterprises significantly influence Islamic HealthInsurance (takaful) acceptance intention among microenterprises in northwesternNigeria. The findings also revealed that size of microenterprise moderates the effectof social influence on Islamic Health Insurance acceptance intention, but it failed tomoderate the influence of attitude and perceived behavioral control on Islamic HealthInsurance acceptance intention in same context. It implied that size of microenterprisesdoes not matter most in Islamic Health Insurance acceptance; nonetheless, the findingcontributes to the Theories of Reasoned Action and Planned Behavior as it providesevidence on the significant moderating role of size on the effect social influence onIslamic Health Insurance acceptance intention among microenterprises.

Tourists’ Attitudes toward the Use of Artificially Intelligent (AI) Devices in Tourism Service Delivery: Moderating Role of Service Value Seeking

2020 ◽  
pp. 004728752097105
Author(s):  
Oscar Hengxuan Chi ◽  
Dogan Gursoy ◽  
Christina G. Chi
Keyword(s):  
Social Influence ◽  
Willingness To Accept ◽  
Service Value ◽  
Performance Expectancy ◽  
Effort Expectancy ◽  
Intelligent Devices ◽  
Tourism Service ◽  
Tourism Services ◽  
Moderating Role

This study examines tourists’ attitudes toward the use of artificially intelligent (AI) devices in either relatively more utilitarian or hedonic tourism services (airline and hospitality services, respectively). Findings suggest that tourists’ acceptance of the use of AI devices in both service contexts is influenced by social influence, hedonic motivation, anthropomorphism, performance and effort expectancy, and emotions toward the artificially intelligent devices. Findings further suggest that social influence is a stronger determinant in hospitality services compared to airline services. Tourists have higher performance expectancy from AI devices used to provide airline services compared to hospitality services. Tourists’ willingness to accept the use of AI devices for delivering hospitality services is lower than airline services. These results suggest that while the utilization of AI devices for delivering functional services is acceptable, the use of AI devices in the delivery of hedonic services may backfire.

Sign in / Sign up

Export Citation Format

Share Document