Online word of mouth: Implications for the name-your-own-price channel

2016 ◽  
Vol 91 ◽  
pp. 37-47 ◽  
Author(s):  
M. Dale Stoel ◽  
Waleed A. Muhanna
Keyword(s):  
Word Of Mouth ◽  
Online Word Of Mouth ◽  
Name Your Own Price

The Fateful First Consumer Review

2021 ◽  
Author(s):  
Sungsik Park ◽  
Woochoel Shin ◽  
Jinhong Xie
Keyword(s):  
Empirical Evidence ◽  
Word Of Mouth ◽  
Consumer Review ◽  
Online Word Of Mouth ◽  
The Impact

This paper presents theory and empirical evidence on the impact of the first consumer review on the evolution of online word of mouth and the fate of the product.

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