Optimal product positioning with consideration of negative utility effect on consumer choice rule

2012 ◽  
Vol 54 (1) ◽  
pp. 402-413 ◽  
Author(s):  
X.G. Luo ◽  
C.K. Kwong ◽  
J.F. Tang ◽  
Y.L. Tu
Keyword(s):  
Consumer Choice ◽  
Choice Rule ◽  
Product Positioning

Consumer Choice Modeling via TOPSIS

2009 ◽  
Author(s):  
Suresh K. Bhatt ◽  
Namita Bhatnagar ◽  
S. S. Appadoo
Keyword(s):  
Consumer Choice ◽  
Choice Modeling

Decision Making Styles and Consumer Choice

2008 ◽  
Author(s):  
Thomas Nygren ◽  
Rebecca White ◽  
Kristi Snuttjer
Keyword(s):  
Decision Making ◽  
Consumer Choice ◽  
Decision Making Styles

Arousal Congruency and Consumer Choice

2010 ◽  
Author(s):  
Fabrizio Di Muro ◽  
Kyle B. Murray
Keyword(s):  
Consumer Choice
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