P31.8 Cortical causality patterns during the execution of a Stroop task in normal subjects by using multimodal integration of high resolution EEG and fMRI recording

2006 ◽  
Vol 117 ◽  
pp. 151-152
Author(s):  
F. Babiloni ◽  
A. Colosimo ◽  
F. De Vico Fallani ◽  
F. Cincotti ◽  
M.G. Marciani ◽  
...  
Keyword(s):  
High Resolution ◽  
Stroop Task ◽  
Normal Subjects ◽  
Multimodal Integration ◽  
High Resolution Eeg

scholarly journals EEG Analysis of the Brain Activity during the Observation of Commercial, Political, or Public Service Announcements

2010 ◽  
Vol 2010 ◽  
pp. 1-7 ◽  
Author(s):  
Giovanni Vecchiato ◽  
Laura Astolfi ◽  
Alessandro Tabarrini ◽  
Serenella Salinari ◽  
Donatella Mattia ◽  
...  
Keyword(s):  
High Resolution ◽  
Public Service ◽  
Brain Activity ◽  
Video Clip ◽  
Normal Subjects ◽  
Cortical Activity ◽  
Public Service Announcements ◽  
Statistical Techniques ◽  
Swing Voters ◽  
High Resolution Eeg

The use of modern brain imaging techniques could be useful to understand what brain areas are involved in the observation of video clips related to commercial advertising, as well as for the support of political campaigns, and also the areas of Public Service Announcements (PSAs). In this paper we describe the capability of tracking brain activity during the observation of commercials, political spots, and PSAs with advanced high-resolution EEG statistical techniques in time and frequency domains in a group of normal subjects. We analyzed the statistically significant cortical spectral power activity in different frequency bands during the observation of a commercial video clip related to the use of a beer in a group of 13 normal subjects. In addition, a TV speech of the Prime Minister of Italy was analyzed in two groups of swing and “supporter” voters. Results suggested that the cortical activity during the observation of commercial spots could vary consistently across the spot. This fact suggest the possibility to remove the parts of the spot that are not particularly attractive by using those cerebral indexes. The cortical activity during the observation of the political speech indicated a major cortical activity in the supporters group when compared to the swing voters. In this case, it is possible to conclude that the communication proposed has failed to raise attention or interest on swing voters. In conclusions, high-resolution EEG statistical techniques have been proved to able to generate useful insights about the particular fruition of TV messages, related to both commercial as well as political fields.

scholarly journals The Track of Brain Activity during the Observation of TV Commercials with the High-Resolution EEG Technology

2009 ◽  
Vol 2009 ◽  
pp. 1-7 ◽  
Author(s):  
Laura Astolfi ◽  
Giovanni Vecchiato ◽  
Fabrizio De Vico Fallani ◽  
Serenella Salinari ◽  
Febo Cincotti ◽  
...  
Keyword(s):  
High Resolution ◽  
Brain Activity ◽  
Normal Subjects ◽  
Significant Information ◽  
Cortical Areas ◽  
Brodmann Areas ◽  
Tv Commercials ◽  
Tv Commercial ◽  
The Brain ◽  
High Resolution Eeg

We estimate cortical activity in normal subjects during the observation of TV commercials inserted within a movie by using high-resolution EEG techniques. The brain activity was evaluated in both time and frequency domains by solving the associate inverse problem of EEG with the use of realistic head models. In particular, we recover statistically significant information about cortical areas engaged by particular scenes inserted within the TV commercial proposed with respect to the brain activity estimated while watching a documentary. Results obtained in the population investigated suggest that the statistically significant brain activity during the observation of the TV commercial was mainly concentrated in frontoparietal cortical areas, roughly coincident with the Brodmann areas 8, 9, and 7, in the analyzed population.

Multimodal integration of high resolution EEG and functional magnetic resonance: a simulation study

NeuroImage ◽  
2001 ◽  
Vol 13 (6) ◽  
pp. 66
Author(s):  
Fabio Babiloni ◽  
Febo Cincotti ◽  
Filippo Carducci ◽  
Claudio Babiloni ◽  
Leonardo Angelone ◽  
...  
Keyword(s):  
Magnetic Resonance ◽  
High Resolution ◽  
Simulation Study ◽  
Multimodal Integration ◽  
Functional Magnetic Resonance ◽  
High Resolution Eeg

Analysis of the connection redundancy in functional networks from high-resolution EEG: A preliminary study

2009 ◽  
Author(s):  
F. De Vico Fallani ◽  
R.F. Aparecido ◽  
C.L. Da Fontoura ◽  
D. Mattia ◽  
F. Cincotti ◽  
...  
Keyword(s):  
High Resolution ◽  
Functional Networks ◽  
Preliminary Study ◽  
High Resolution Eeg
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