The missing link: Culture and language barriers to interoperability

Lawrence E. Whitman; Hervé Panetto

doi:10.1016/j.arcontrol.2006.09.008

The missing link: Culture and language barriers to interoperability

Annual Reviews in Control ◽

10.1016/j.arcontrol.2006.09.008 ◽

2006 ◽

Vol 30 (2) ◽

pp. 233-241 ◽

Cited By ~ 38

Author(s):

Lawrence E. Whitman ◽

Hervé Panetto

Keyword(s):

Language Barriers ◽

Missing Link ◽

Culture And Language

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THE MISSING LINK: CULTURE AND LANGUAGE BARRIERS TO INTEROPERABILITY

IFAC Proceedings Volumes ◽

10.3182/20060522-3-fr-2904.00009 ◽

2006 ◽

Vol 39 (4) ◽

pp. 51-57

Author(s):

Lawrence E. Whitman ◽

Hervé Panetto ◽

Deemathie Desilva

Keyword(s):

Language Barriers ◽

Missing Link ◽

Culture And Language

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Exploring Culture and Language Barriers to Child Psychiatry Services

PsycEXTRA Dataset ◽

10.1037/e333012004-006 ◽

2003 ◽

Author(s):

H. Minnis ◽

◽

E. Kelly ◽

H. Bradby ◽

R. Oglethorpe ◽

...

Keyword(s):

Child Psychiatry ◽

Language Barriers ◽

Culture And Language

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Demystifying the Indian Way of Doing Business

Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies - Advances in Marketing, Customer Relationship Management, and E-Services ◽

10.4018/978-1-5225-6980-0.ch004 ◽

2019 ◽

pp. 65-78

Author(s):

Pratika Mishra ◽

Chithambar Gupta V. ◽

Swati Oberoi Dham

Keyword(s):

Food Habits ◽

Language Barriers ◽

Marketing Mix ◽

Communication Styles ◽

Indian Culture ◽

Language System ◽

Doing Business ◽

Consumer Tastes ◽

Consumer Lifestyles ◽

Culture And Language

The culture of India is ancient, close to 5000 years old, and is very unique, diverse and different from the western cultures – India's languages, food, clothing, customs vary from place to place within the country reflecting the cultures of all religions and communities living in India. The diverse food habits, consumer tastes and preferences, consumer lifestyles, communication styles, language barriers, perception and attitudes of Indians, all have a major impact on the strategies and marketing mix (4Ps), elements of products and services marketed in India. An effort should be made to understand the culture when doing business in India. Major MNCs like Amazon, IKEA, Starbucks, Uber, Pizza Hut, McDonalds, have expanded their businesses to India after customizing their products to the Indian sub-continent. This proposed chapter aims to provide insights into the diverse Indian culture and language system. The study will examine the differences between the eastern and western cultures and their business implications.

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