Unsold is unseen … or is it? Examining the role of peripheral vision in the consumer choice process using eye-tracking methodology

Choice Matters

10.1093/oso/9780190886134.001.0001 ◽

2018 ◽

Author(s):

Gordon Moore ◽

John A. Quelch ◽

Emily Boudreau

Keyword(s):

Public Policy ◽

Social Media ◽

Healthcare Provider ◽

Healthcare System ◽

Consumer Choice ◽

Marketing Management ◽

Appropriate Use ◽

System P ◽

The U.S

Choice Matters: How Healthcare Consumers Make Decisions (and Why Clinicians and Managers Should Care) is a timely and thoughtful exploration of the controversial role of consumers in the U.S. healthcare system. In most markets today, consumers have more options and autonomy than ever before. Empowered consumers easily shop around for products and services that better meet their needs, and they widely share their reviews on social media to inform and influence other consumers. Businesses have responded with better experiences and prices to compete for consumers’ business. Though healthcare has lagged behind other industries in this respect, there is a rising tide of interest in consumer choice and empowerment in healthcare markets. However, most healthcare provider organizations, individual doctors, and health insurers are unprepared to consider patients as consumers. The authors draw upon the fields of medicine, marketing, management, psychology, and public policy as they take a substantive, in-depth look at consumer choice and point out its appropriate use, as well as its limitations. This book addresses perplexing issues, such as how healthcare differs from other consumer-driven markets, how consumers make healthcare decisions, and how increased consumer choice in healthcare can not only aid and empower American consumers but also improve the overall healthcare system.

Download Full-text

Seeking attention: an eye tracking study of in-store merchandise displays

International Journal of Retail & Distribution Management ◽

10.1108/ijrdm-06-2013-0120 ◽

2015 ◽

Vol 43 (6) ◽

pp. 561-574 ◽

Cited By ~ 42

Author(s):

Patricia Huddleston ◽

Bridget K. Behe ◽

Stella Minahan ◽

R. Thomas Fernandez

Keyword(s):

Visual Attention ◽

Eye Tracking ◽

Purchase Intention ◽

Product Information ◽

Product Category ◽

Practical Significance ◽

Content Type ◽

First Time ◽

Tracking Technology

Purpose – The purpose of this paper is to elucidate the role that visual measures of attention to product and information and price display signage have on purchase intention. The authors assessed the effect of visual attention to the product, information or price sign on purchase intention, as measured by likelihood to buy. Design/methodology/approach – The authors used eye-tracking technology to collect data from Australian and US garden centre customers, who viewed eight plant displays in which the signs had been altered to show either price or supplemental information (16 images total). The authors compared the role of visual attention to price and information sign, and the role of visual attention to the product when either sign was present on likelihood to buy. Findings – Overall, providing product information on a sign without price elicited higher likelihood to buy than providing a sign with price. The authors found a positive relationship between visual attention to price on the display sign and likelihood to buy, but an inverse relationship between visual attention to information and likelihood to buy. Research limitations/implications – An understanding of the attention-capturing power of merchandise display elements, especially signs, has practical significance. The findings will assist retailers in creating more effective and efficient display signage content, for example, featuring the product information more prominently than the price. The study was conducted on a minimally packaged product, live plants, which may reduce the ability to generalize findings to other product types. Practical implications – The findings will assist retailers in creating more effective and efficient display signage content. The study used only one product category (plants) which may reduce the ability to generalize findings to other product types. Originality/value – The study is one of the first to use eye-tracking in a macro-level, holistic investigation of the attention-capturing value of display signage information and its relationship to likelihood to buy. Researchers, for the first time, now have the ability to empirically test the degree to which attention and decision-making are linked.

Download Full-text

Children do not overcome lexical biases where adults do: the role of the referential scene in garden-path recovery

Journal of Child Language ◽

10.1017/s0305000909990316 ◽

2010 ◽

Vol 38 (1) ◽

pp. 222-234 ◽

Cited By ~ 29

Author(s):

EVAN KIDD ◽

ANDREW J. STEWART ◽

LUDOVICA SERRATRICE

Keyword(s):

Eye Tracking ◽

Sentence Processing ◽

Test Sentence ◽

Visual World ◽

Garden Path ◽

Initial Analysis ◽

Adults And Children ◽

Scene Information ◽

Lexical Cues

ABSTRACTIn this paper we report on a visual world eye-tracking experiment that investigated the differing abilities of adults and children to use referential scene information during reanalysis to overcome lexical biases during sentence processing. The results showed that adults incorporated aspects of the referential scene into their parse as soon as it became apparent that a test sentence was syntactically ambiguous, suggesting they considered the two alternative analyses in parallel. In contrast, the children appeared not to reanalyze their initial analysis, even over shorter distances than have been investigated in prior research. We argue that this reflects the children's over-reliance on bottom-up, lexical cues to interpretation. The implications for the development of parsing routines are discussed.

Download Full-text

The ethics of experimental research employing intrusive technologies in tourism: A collaborative ethnography perspective

Tourism and Hospitality Research ◽

10.1177/1467358421993893 ◽

2021 ◽

pp. 146735842199389

Author(s):

Aaron Tham ◽

Vikki Schaffer ◽

Laura Sinay

Keyword(s):

Eye Tracking ◽

Experimental Research ◽

Experimental Setting ◽

Approval Process ◽

Dichotomous Outcome ◽

Scant Attention ◽

Tourism And Hospitality ◽

Collaborative Ethnography

This study probes the ethics of intrusive technologies for experimental research in tourism, through the lens of collaborative ethnography. Amidst the increasing uptake of technology to assess participant responses, the role of ethics in an experimental setting has received scant attention in tourism and hospitality. While intrusive technologies such as eye tracking, skin sensors and neuroscience headgear become more ubiquitous, the ethical boundaries of using such equipment are increasingly blurred and inconsistently approved. Seeking convergence of ethics concerning intrusive technologies is complicated when framing political spaces, target audiences and management of data obtained. Rather than view the role of intrusive technologies as a dichotomous outcome of ethical or unethical approaches, this paper argues that ethics needs to be contextually embedded with increased collaboration and co-creation in the application preparation and approval process.

Download Full-text