Consumer perceptions of nutrition and health claims

Appetite ◽  
2007 ◽  
Vol 48 (3) ◽  
pp. 305-324 ◽  
Author(s):  
Hans C.M. van Trijp ◽  
Ivo A. van der Lans
Keyword(s):  
Consumer Perceptions ◽  
Health Claims ◽  
Nutrition And Health ◽  
Nutrition And Health Claims

French consumers’ perceptions of nutrition and health claims: A psychosocial-anthropological approach

Appetite ◽  
2016 ◽  
Vol 105 ◽  
pp. 618-629 ◽  
Author(s):  
Estelle Masson ◽  
Gervaise Debucquet ◽  
Claude Fischler ◽  
Mohamed Merdji
Keyword(s):  
Health Claims ◽  
Nutrition And Health ◽  
Anthropological Approach ◽  
Nutrition And Health Claims

Exploring claims and marketing techniques in Brazilian food labels

2019 ◽  
Vol 121 (7) ◽  
pp. 1550-1564 ◽  
Author(s):  
Rafaela Corrêa Pereira ◽  
Michel Cardoso de Angelis-Pereira ◽  
João de Deus Souza Carneiro
Keyword(s):  
Product Category ◽  
Well Being ◽  
Health Claims ◽  
Alcoholic Beverages ◽  
Processed Foods ◽  
Nutrition And Health ◽  
Content Type ◽  
Food Market ◽  
Packaged Food ◽  
Nutrition And Health Claims

Purpose The purpose of this paper is to analyse the packaged food market in Brazil by examining the use of nutrition and health claims and marketing techniques, as well as the different levels of industrial food processing in relation to product category, nutrition information and price. Design/methodology/approach A survey was conducted on the labels of pre-packed foods and non-alcoholic beverages marketed in a home-shopping website in Brazil. Findings The authors showed that the use of nutrition and health claims on packaged foods in Brazil is widespread and varied across different food categories. Marketing techniques were also prevalent, and techniques emphasising general health, well-being or naturalness were the most frequent type used. Overall, products carrying nutrition and health claims and/or using marketing techniques had lower content of fat and higher content of fibre. However, the high prevalence of these strategies in ultra-processed foods is alarming. The presence of health claims and use of marketing techniques was not found to be an effective modifier of the three price measures. However, processed and ultra-processed foods were more expensive than unprocessed foods when considering price per energy and price per 100 g or mL. Originality/value These results indicate that there are clear opportunities to improve the packaged food environment in supermarkets. It is important to highlight the need to develop public policies to address these issues, including restriction of the promotion and advertising of unhealthy foods and beverages and use of warning labels.

scholarly journals Who Buys Products with Nutrition and Health Claims? A Purchase Simulation with Eye Tracking on the Influence of Consumers’ Nutrition Knowledge and Health Motivation

Nutrients ◽  
2019 ◽  
Vol 11 (9) ◽  
pp. 2199 ◽  
Author(s):  
Steinhauser ◽  
Janssen ◽  
Hamm
Keyword(s):  
Structural Equation ◽  
Three Dimensional ◽  
Nutrition Knowledge ◽  
Health Claims ◽  
Purchase Decision ◽  
Eye Tracker ◽  
Gaze Behavior ◽  
Nutrition And Health ◽  
Health Motivation ◽  
Nutrition And Health Claims

Nutrition and health claims are seen as a way of promoting healthy aspects of food. However, the results of previous studies have been contradictory regarding the effect of these claims on purchase. This study aims to achieve a better understanding of how the consumer characteristics ‘nutrition knowledge’ and ‘health motivation’ influence the purchase of products with nutrition and health claims and what role gaze behavior plays. We included gaze behavior in our analysis, as visual attention on the claims is a precondition to its influence on the purchase decision. In a close-to-realistic shopping situation, consumers could choose from three-dimensional orange juice packages labeled with nutrition, health, and taste claims. In total, the sample consisted of 156 consumers. The data were analyzed with a structural equation model (SEM), linking the purchase decision for products with claims to gaze data recorded with a mobile eye tracker and consumer and product-related variables collected via the questionnaire. Results showed that the variables in the SEM explained 31% (8%) of the variance observed in the purchase of products with a nutrition (health) claim. The longer a consumer looked at a specific claim, the more likely the consumer would purchase the respective product. The lower the price and the higher the perceived healthiness and tastiness of the product further heightened its likelihood of being purchased. Interestingly, consumers with higher nutrition knowledge and/or higher health motivation looked longer at the nutrition and health claims; however, these consumer characteristics did not show an effect on the purchase decision. Implications for policy makers and marketers are given.

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