Online and offline social networks: Use of social networking sites by emerging adults

2008 ◽  
Vol 29 (6) ◽  
pp. 420-433 ◽  
Author(s):  
Kaveri Subrahmanyam ◽  
Stephanie M. Reich ◽  
Natalia Waechter ◽  
Guadalupe Espinoza
Keyword(s):  
Social Networks ◽  
Social Networking ◽  
Emerging Adults ◽  
Social Networking Sites

MARKETING COMMUNICATION STRATEGIES OF THE ENTERPRISE IN THE CONDITIONS OF ECONOMY DIGITALIZATION

2018 ◽  
Author(s):  
Anastasiia Zerkal ◽  
◽  
Viktoriia Holomb ◽  
Keyword(s):  
Social Networks ◽  
Social Networking ◽  
Social Networking Sites ◽  
Positive Impact ◽  
Communication Strategies ◽  
Mobile Technologies ◽  
Customer Engagement ◽  
User Engagement ◽  
Marketing Communication ◽  
Internet Users

The article considers the peculiarities of the formation of marketing communication strategies of the enterprise in terms of digitalization of the economy. The main directions of mass media in the twentieth century are determined and the delimitation of modern social media is presented. The conditions of compliance of the website have been determined so that it can be considered as a part of web 2.0: the ability to independently contribute to the content of the site; User control of your own information and website design -interactive and useful. The influence of digital and mobile technologies on the peculiarities of users' communication, as well as their attitude to the interactivity of social networks is proved. The potential of social networks to support their brands, increase the customer base and promote goods and services of enterprises has been identified. It is determined that due to its popularity, social networking sites have had a significant impact on ways of social communication and as a result have changed the sales channels of enterprises. It is estimated that the number of people using social networks is growing very fast, and at the time of writing, more than 2.62 billion people are using social networking sites. The largest social networks were analyzed: Facebook, Pinterest, Twitter, LinkedIn, Instagram. Their features and advantages for both users and professional marketers of enterprises are determined. It is estimated that in 2021, 71% of the total number of Internet users were users of social networks, and this percentage is projected to increase. The most popular activity among Internet users is social networking, and it has a high level of user engagement, which has a positive impact on the sales of businesses that work with digital marketing tools. The ease and low cost of Internet marketing compared to conventional advertising has proven that businesses in all sectors of the economy can more effectively reach their target audience, and social networks help influence other potential customers, and allow businesses to get useful feedback on their product or service. Ultimately, this leads to improved products / services and customer engagement, ie improves the company's marketing communication strategies in today's digital economy.

scholarly journals Policy gaps and technological deficiencies in social networking environments: Implications for information sharing

2013 ◽  
Vol 15 (1) ◽  
Author(s):  
Stephen M. Mutula
Keyword(s):  
Social Networks ◽  
Social Networking ◽  
Business Education ◽  
Social Networking Sites ◽  
Internet Security ◽  
Literature Survey ◽  
Digital Networks ◽  
Education Politics ◽  
The Social ◽  
User Trust

Background: With the growing adoption and acceptance of social networking, there are increased concerns about the violation of the users’ legitimate rights such as privacy, confidentiality, trust, security, safety, content ownership, content accuracy, integrity, access and accessibility to computer and digital networks amongst others.Objectives: The study sought to investigate the following research objectives to: (1) describe the types of social networks, (2) examine global penetration of the social networks, (3) outline the users’ legitimate rights that must be protected in the social networking sites (SNS), (4) determine the methods employed by SNS to protect the users’ legitimate rights and (5) identify the policy gaps and technological deficiencies in the protection of the users’ legitimate rights in the SNS.Method: A literature survey and content analysis of the SNS user policies were used to address objective four and objective five respectively.Results: The most actively used sites were Facebook and Twitter. Asian markets were leading in participation and in creating content than any other region. Business, education, politics and governance sectors were actively using social networking sites. Social networking sites relied upon user trust and internet security features which however, were inefficient and inadequate.Conclusion: Whilst SNS were impacting people of varying ages and of various professional persuasions, there were increased concerns about the violation and infringement of the users’ legitimate rights. Reliance on user trust and technological security features SNS to protect the users’ legitimate rights seemed ineffectual and inadequate.

Empirical Study of Cyber Harassment among Social Networks

2014 ◽  
pp. 1717-1730
Author(s):  
Joanne Kuzma
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Social Networking ◽  
Social Networking Sites ◽  
Electronic Media ◽  
Protective Measures ◽  
Cyber Harassment ◽  
The Social ◽  
Negative Effect ◽  
Communication Methods

The growth of Online Social Networking sites has brought new services and communication methods to consumers. However, along with benefits, serious problems such as online cyber harassment have recently come to the forefront of the electronic media. This behavior can have significant negative effect on individuals, businesses and the social networks. Some sites have begun to provide some levels of protection and create specific anti-harassment policies in their terms of service along with implementing protection technologies. However, these protective measures are not consistent among social media, leaving some consumers at greater risk. This study analyzed 60 worldwide social sites and determined the level of cyber-harassment protection. It reviewed statistical differences among geographical-based social networks. The results showed significant gaps among various social networks, but suggests methods for improving consumer safeguards to provide consistent levels of protection.

Social Networking and Trust

2011 ◽  
pp. 32-41
Author(s):  
Vladlena Benson
Keyword(s):  
Social Networks ◽  
Social Networking ◽  
Online Social Networks ◽  
Social Networking Sites ◽  
Cyber Threats ◽  
Current State ◽  
Trust Formation ◽  
Threat Mitigation ◽  
Silver Bullet ◽  
Insight Into

Based on the literature review of the theory of trust, this chapter aims to provide an insight into trust formation on social networking sites (SNS). An overview of the current state of cybercrime and known ways of threat mitigation helps shed some light on the reasons why social networks became easy targets for Internet criminals. Increasingly, personalisation is seen as a method for counteracting attacks perpetrated via phishing messages. This chapter aims to look specifically at trust in online social networks and how it influences vulnerability of users towards cybercrime. The chapter poses a question whether personalisation is the silver bullet to combat cyber threats on social networks. Further research directions are discussed.

Online Sisterhood

2016 ◽  
pp. 208-227 ◽  
Author(s):  
Ariane J. Utomo
Keyword(s):  
Social Capital ◽  
Social Networks ◽  
Social Media ◽  
Developing Countries ◽  
Middle Class ◽  
Social Networking ◽  
Social Networking Sites ◽  
Personal Income

Across developing countries, the role of social networks and social capital in facilitating women's access to income is well documented. However, less is known about how networks facilitated by social networking sites (SNS) may transform women's economic opportunities in these regions. In this chapter, I draw upon a relatively recent phenomenon of the use of SNS as a medium of trade in urban Indonesia. In 2010, I conducted preliminary interviews to examine the dynamics of Facebook-facilitated trade among urban middle-class married women residing in Jakarta, the capital of Indonesia. The interviews highlighted beneficial links between social media, social capital, and productivity – by means of increased personal income. However, this effective link between SNS and income-generating social capital is likely to be a rather distinctive example, as it depends largely on the class, gender, and cultural specificities that shape the nature of online and offline social interactions among my target group.

Influence of Social Media on Dating Relationships of Emerging Adults in Nigerian Universities

2017 ◽  
pp. 168-177
Author(s):  
Olufemi Adeniyi Fawole ◽  
Olasunkanmi Adebiyi Osho
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Emerging Adults ◽  
Social Networking Sites ◽  
Dating Relationships ◽  
Group Discussions ◽  
Face To Face ◽  
Dating Couples ◽  
The Hours ◽  
The University

Social media play important roles in creating a person's sense of reality, recreating face-to-face interactions on the web by allowing people to interact either publicly of privately. Social networking sites helps in maintaining relationship with individuals who may not be closer to one; used to express romantic relationships through profile pictures or posts on social networking sites like Facebook, Twitter, Uber Social etc. This chapter focused on the influence of Facebook on communication between emerging adults in dating relationships. A total of seventy-seven participants comprising students from the University of Lagos, Nigeria aged between 19 and 29 years, took part in different focus group discussions. Data was analyzed using thematic analysis. The results revealed that majority of the dating couples spent long hours on Facebook daily and they did not feel comfortable with the hours spent on Facebook by their partner chatting with friends on a regular basis.

Ascertaining Trust Indicators in Social Networking Sites

2013 ◽  
Vol 3 (2) ◽  
pp. 22-37
Author(s):  
N. Veerasamy ◽  
W. A. Labuschagne
Keyword(s):  
Social Networks ◽  
Social Network ◽  
Social Networking ◽  
Social Networking Sites ◽  
Social Network Sites ◽  
Specific Focus

The use of social network sites has exploded with its multitude of functions which include posting pictures, interests, activities and establishing contacts. However, users may be unaware of the lurking dangers of threats originating from Social Networking Sites (SNS) which include malware or fake profiles. This paper investigates the indicators to arouse suspicion that a social networking account is invalid with a specific focus on Facebook as an illustrative example. The results from a survey on users’ opinions on social networks, is presented in the paper. This helps reveal some of the trust indicators that leads users to ascertaining whether a social networking profile is valid or not. Finally, indicators of potentially deceptive agents and profiles are given as a guideline to help users decide whether they should proceed with interaction with certain contacts.

The Role of Social Networking in the Social Reform of Young Society

2015 ◽  
Vol 6 (1) ◽  
pp. 61-75 ◽  
Author(s):  
Emad Abu-Shanab ◽  
Mushera Frehat
Keyword(s):  
Social Networks ◽  
Young People ◽  
Social Networking ◽  
Social Networking Sites ◽  
Social Reform ◽  
Social Issues ◽  
Empirical Test ◽  
Intention To Use ◽  
The Social ◽  
Future Work

Social networks are virtual communication sites that allow its participants to connect, building relationships, and collaborate on social issues. It became part of our lives and spread rapidly among youth. Young people join these sites to keep strong relationships with friends and to make new ones. Therefore, it is important to investigate the factors that influence the intention to use social networking sites (SNSs) to gain better position in the social reform among young people. This study developed an integrated theoretical model which has five major factors that predict the intention to use SNSs. An empirical test was conducted, where a sample of 302 university students and an instrument containing 27 items was used. The results provide consistent evidence that all hypothesized positive associations exist except for the isolation variable. After taking into account different demographic and attitudinal variables, Facebook use still predicted respondents' social reform. The future work might focus on a specific context such as the effects of using social networks on education, and focus on students' environment in education and the influence of social network. Detailed results, conclusions and future work are stated in later sections.

scholarly journals Decentralized Private Information Sharing Protocol on Social Networks

2020 ◽  
Vol 2020 ◽  
pp. 1-12
Author(s):  
Shu-Chuan Chu ◽  
Lili Chen ◽  
Sachin Kumar ◽  
Saru Kumari ◽  
Joel J. P. C. Rodrigues ◽  
...  
Keyword(s):  
Social Networks ◽  
Social Networking ◽  
Information Sharing ◽  
Mass Distribution ◽  
Private Information ◽  
Social Networking Sites ◽  
Control Protocol ◽  
Shared Information ◽  
Community Finding ◽  
Target Community

Social networks are becoming popular, with people sharing information with their friends on social networking sites. On many of these sites, shared information can be read by all of the friends; however, not all information is suitable for mass distribution and access. Although people can form communities on some sites, this feature is not yet available on all sites. Additionally, it is inconvenient to set receivers for a message when the target community is large. One characteristic of social networks is that people who know each other tend to form densely connected clusters, and connections between clusters are relatively rare. Based on this feature, community-finding algorithms have been proposed to detect communities on social networks. However, it is difficult to apply community-finding algorithms to distributed social networks. In this paper, we propose a distributed privacy control protocol for distributed social networks. By selecting only a small portion of people from a community, our protocol can transmit information to the target community.

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