type font

2000 ◽  
pp. 1850-1850
Author(s):  
Martin H. Weik
Keyword(s):  
Type Font

The effect of brand design on brand gender perceptions and brand preference

2015 ◽  
Vol 49 (1/2) ◽  
pp. 146-169 ◽  
Author(s):  
Theo Lieven ◽  
Bianca Grohmann ◽  
Andreas Herrmann ◽  
Jan R. Landwehr ◽  
Miriam van Tilburg
Keyword(s):  
Brand Equity ◽  
Consumer Preferences ◽  
Interactive Effects ◽  
Brand Name ◽  
Content Type ◽  
Design Elements ◽  
Masculinity And Femininity ◽  
Wide Range ◽  
The Impact ◽  
Type Font

Purpose – This research aims to examine the impact of brand design elements (logo shape, brand name, type font and color) on brand masculinity and femininity perceptions, consumer preferences and brand equity. Design/methodology/approach – This research empirically tests the relation between brand design elements, brand masculinity and femininity and brand preferences/equity in four studies involving fictitious and real brands. Findings – Brand design elements consistently influenced brand masculinity and femininity perceptions. These, in turn, significantly related to consumer preferences and brand equity. Brand masculinity and femininity perceptions successfully predicted brand equity above and beyond other brand personality dimensions. Research limitations/implications – Although this research used a wide range of brand design elements, the interactive effects of various design elements warrant further research. Practical implications – This research demonstrates how markers of masculinity and femininity that are discussed in the evolutionary psychology literature can be applied to the brand design of new and existing brands. Originality/value – This research considers the impact of multiple brand design elements (logo shape, brand name, type font and color) and involves a wide range of brands and product categories.

Using type font characteristics to communicate brand personality of new brands

2012 ◽  
Vol 20 (5) ◽  
pp. 389-403 ◽  
Author(s):  
Bianca Grohmann ◽  
Joan L Giese ◽  
Ian D Parkman
Keyword(s):  
Brand Personality ◽  
Type Font

The effects of age, viewing distance, display type, font type, colour contrast and number of syllables on the legibility of Korean characters

Ergonomics ◽  
2011 ◽  
Vol 54 (5) ◽  
pp. 453-465 ◽  
Author(s):  
Yong-Ku Kong ◽  
Inseok Lee ◽  
Myung-Chul Jung ◽  
Young-Woong Song
Keyword(s):  
Display Type ◽  
Viewing Distance ◽  
Colour Contrast ◽  
Font Type ◽  
Type Font

Likelihood of Reading Warnings: The Effect of Fonts and Font Sizes

1992 ◽  
Vol 36 (13) ◽  
pp. 926-930 ◽  
Author(s):  
Curt C. Braun ◽  
N. Clayton Silver ◽  
Barry R. Stock
Keyword(s):  
Undergraduate Students ◽  
Prescription Drugs ◽  
Consumer Products ◽  
Size Difference ◽  
Main Body ◽  
Over The Counter ◽  
Size Contrast ◽  
Font Type ◽  
Bold Type ◽  
Type Font

Legibility of a warning is a major issue in the labeling of various consumer products, and over the counter and prescription drugs. The purpose of the present research was to examine certain variables that are associated with legibility, namely font type, font weight, point size, and point size contrast between the signal word and the main body of the warning. A sample of undergraduate students and elderly people rated 24 Ultra Tide detergent labels for their likelihood to read the warning, the saliency of the warning, and readability of the warning. The results indicated that participants were more likely to read the warning in Helvetica type than in Times or Goudy. Times was more likely to be read than Goudy. Bold type was more likely to be read than Roman type. There was a greater likelihood of reading the warning when the main body was in 10 point size as compared to 8 point size. A 2 point size difference between the signal word and the main body of the warning produced a greater likelihood of reading the warning over a 4 point size difference. One possibility for this result is that the 4 point difference minimizes the importance of the main body of the warning, therefore making only the signal word salient.

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