2016 ◽  
Vol 6 (1) ◽  
pp. 1-18
Author(s):  
Meenakshi Rawani ◽  
Ashwini K. Awasthi ◽  
Siddhartha Sarkar

Subject area Marketing. Study level/applicability Post Graduate. Case overview Rajiv Bapna and Pradeep Bapna co-founded Allied Electronics & Magnetics Limited (widely known as Amkette) in the year 1985 for the production of floppy diskettes in India. By the year 1995, Amkette was the largest selling floppy diskette brand in India. With the advent of new technology in storage media sale of floppy diskette observed a constant decline. By the end of year 2004, floppy diskettes completely vanished from the market. Amkette anticipated the changes in the computer peripherals market and introduced a wide range of products in storage media, wireless and wired peripherals, accessories and digital lifestyle products. After the launch of Evo TV on June 2012, Amkette was hopeful for a major success in digital lifestyle segment. Evo TV, a connected TV device, allowed consumers to use smart apps on their television sets and was a cost-effective substitute to Smart TVs. Amkette was betting very high on Evo TV for revenue generation and market development. Expected learning outcomes Following are the learning outcomes: to review the product life cycle of technology products, to understand evolving customers’ expectations and behavior, to assess the adoption process of innovative products and to explore the challenges associated with innovative products for market development. Supplementary materials Teaching notes are available for educators only. Please contact your library to gain login details or email [email protected] to request teaching notes. Subject code CSS 8: Marketing.


Author(s):  
Lawrence Tomei

This article helps classroom teachers create an “Interactive Lesson,” a self-paced, student-controlled, individualized learning opportunity embedded with assessments. These lessons are offered to learners who need individualized instruction; corrective instruction, additional practice, or enrichment activities. Interactive lessons are not new. However, the practical, sequential methodology offered herein provides a practical design model for creating and integrating Microsoft’s PowerPoint for presenting self-paced, personalized lesson content. The presentation can be captured to a floppy diskette, burned onto a CDROM, or sent as an email attachment to students in a classroom, computer lab or at home. The interactive lesson has many practical applications for students needing remedial attention or those attending cyber schools or home-bound students.


1990 ◽  
Vol 37 (5) ◽  
pp. 38-40
Author(s):  
James H. Wiebe

A data base is a set of information typically stored on a computer-related medium like a floppy diskette. A data base manager (DBM) is a computer program that is used to create and manipulate data bases. A data base is the computerized equivalent of a file cabinet, with “records” (analogous to file folders) containing information about individuals. A single piece of information, like a telephone number or address, is contained in a field, or category.


1985 ◽  
Vol 4 (3) ◽  
pp. 223-228
Author(s):  
Charles Cresson Wood

1990 ◽  
Vol 36 (123) ◽  
pp. 255-257
Author(s):  
W.R. Hammond ◽  
K.F. Sprenke

AbstractWe have assembled a low-cost portable ice-radar receiver that is based on a personal computer (PC). The unit consists of a digital storage oscilloscope controlled by a lap-top PC. The total weight is 22 kg. The radar wave forms are digitized by the oscilloscope, displayed on the computer screen, and stored on a floppy diskette. All components are commercially available at a cost below $2000 U.S. The radar receiver has proved to be very versatile because the computing capabilities of an IBM-compatible PC are available in the field to control signal acquisition, to display radar wave forms in near-real time, and to perform sophisticated signal processing as measurements are taken. The PC-based ice-radar receiver was used for ice-thickness and bedrock power-reflection coefficient surveys of Mount Estelle glacier in the Alaska Range, Alaska, in 1988.


1990 ◽  
Vol 36 (123) ◽  
pp. 255-257 ◽  
Author(s):  
W.R. Hammond ◽  
K.F. Sprenke

AbstractWe have assembled a low-cost portable ice-radar receiver that is based on a personal computer (PC). The unit consists of a digital storage oscilloscope controlled by a lap-top PC. The total weight is 22 kg. The radar wave forms are digitized by the oscilloscope, displayed on the computer screen, and stored on a floppy diskette. All components are commercially available at a cost below $2000 U.S. The radar receiver has proved to be very versatile because the computing capabilities of an IBM-compatible PC are available in the field to control signal acquisition, to display radar wave forms in near-real time, and to perform sophisticated signal processing as measurements are taken. The PC-based ice-radar receiver was used for ice-thickness and bedrock power-reflection coefficient surveys of Mount Estelle glacier in the Alaska Range, Alaska, in 1988.


1998 ◽  
Vol 14 (1) ◽  
Author(s):  
Larry Nelson

<p>Late in 1989 an article in <em>Australian Personal Computer</em> magazine detailed the imminent release of an all solid-state laptop computer which would run for hours on ordinary pen-light cells (AA batteries).</p><p>The computer, a PSION MC-400, was to support digital audio, and, to this end, came with a microphone and speaker built in. The digital audio unit itself was to be made available at a later date, and would be designed to install in the MC-400 much as today's PCMCIA cards slip into current notepad computers. It was claimed that the unit would allow up to eight minutes of audio to be compressed and stored in 64 kilobytes of memory.</p><p>I bought an MC-400 as part of a research project looking into the use of computers in vocabulary building, and accepted delivery of the unit, learning how to program its structured BASIC language, "OPL", whilst waiting for its audio digitising plug-in to arrive.</p><p>It never did. I consequently abandoned the MC-400 in favour of an Amiga, and then, when Microsoft released Windows 3.0, got support from the DEET ILOTES [1] Project to develop my vocabulary-building and pronunciation-practice exercises on a stock 386-level machine with a sound card (see Nelson, 1993).</p><p>Using Visual Basic, I was able to produce prototype lessons in three languages, with each lesson fitting onto a single 1.44MB floppy diskette. The lessons featured a set of fixed vocabulary items, ranging from lessons with 40 single words, to lessons with 20 simple phrases. Audio files in Window's WAV format came on each diskette; these featured the voices of female and male native speakers. Lesson users were challenged to learn the vocabulary items via one of three game modes, and could compare their own pronunciation with that of the native speakers, if they so wanted, by using record and playback buttons built into the software.</p><p>The "DEET Talk" ten Indonesian prototype lessons have proved to be popular with a variety of Western Australian users, including a few large senior high schools. DEET have given permission for the lessons to be freely copied, and some high school students have taken copies home.</p>


1998 ◽  
Vol 18 ◽  
Author(s):  
H. Thomas

The paper deals with the computer program to calculate temperature (in °C) and pressure (in kbar) based on assemblages garnet-clinopyroxene-plagioclase-quartz, and following reactions: (a) 1/3 Pyrope + Hedenbergite = 1/3 Almandine + Diopside, (b) Anorthite + Diopside = 2/3 Grossularite + 1/3 Pyrope + Quartz, (c) Anorthite + Hedenbergite = 2/3 Grossularite + 1/3 Almandine + Quartz. The program is written in Microsoft Quick Basic for IBM XT/AT compatible machines running MS­ DOS Version 3.0 or higher. The user can acquire a copy of program by sending the author a 3.5"/5.25" DD/HD floppy diskette. The executable code of the computer program is MPET4.EXE.


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