This chapter presents a survey of the postwar golden era, when the logic of science was strong and increases in federal funding were large and steady. Yet even in this period, market logic was present. It looks at records from the early 1960s that suggest that universities were not as unfriendly to market logic as one might assume, and describes several experiments made with market-logic practices during this era. But while such activities were not unheard of, sustaining them was difficult, and they did not have a large impact on the university at the time. By the late 1960s, however, changes were starting to undermine the system of federal funding that had supported the logic of science, and these would eventually open the door to other ways of thinking.