US spending on DTC advertising led by AstraZeneca's esomeprazole

PharmacoEconomics & Outcomes News ◽

10.1007/bf03275821 ◽

2003 ◽

Vol 398 (1) ◽

pp. 16-16

Keyword(s):

Dtc Advertising

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The Social Reality of Depression: DTC Advertising of Antidepressants and Perceptions of the Prevalence and Lifetime Risk of Depression

Journal of Business Ethics ◽

10.1007/s10551-007-9403-7 ◽

2007 ◽

Vol 79 (4) ◽

pp. 379-393 ◽

Cited By ~ 18

Author(s):

Jin Seong Park ◽

Jean M. Grow

Keyword(s):

Social Reality ◽

Lifetime Risk ◽

The Social ◽

Dtc Advertising

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Attitudes towards DTC advertising in Australia: an exploratory study

International Journal of Advertising ◽

10.1080/02650487.2004.11072890 ◽

2004 ◽

Vol 23 (3) ◽

pp. 389-405 ◽

Cited By ~ 12

Author(s):

Kenneth E. Miller ◽

David S. Waller

Keyword(s):

Exploratory Study ◽

Dtc Advertising

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Ethics of DTC advertising of controlled substances questioned

PharmacoEconomics & Outcomes News ◽

10.1007/bf03275858 ◽

2003 ◽

Vol 400 (1) ◽

pp. 2-2

Keyword(s):

Controlled Substances ◽

Dtc Advertising

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A Review of Direct-to-Consumer (DTC) Advertising and Sales of Prescription Drugs: Does DTC Advertising Increase Sales and Market Share?

Journal of Pharmaceutical Marketing & Management ◽

10.3109/j058v13n04_02 ◽

2001 ◽

Vol 13 (4) ◽

pp. 19-42 ◽

Cited By ~ 5

Author(s):

Riva Eichner ◽

Thomas J. Maronick

Keyword(s):

Market Share ◽

Prescription Drugs ◽

Direct To Consumer ◽

Dtc Advertising

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Limited DTC advertising in Europe rejected

PharmacoEconomics & Outcomes News ◽

10.1007/bf03276419 ◽

2003 ◽

Vol 417 (1) ◽

pp. 11-11

Keyword(s):

Dtc Advertising

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A Review of Direct-to-Consumer (DTC) Advertising and Sales of Prescription Drugs:

Journal of Pharmaceutical Marketing & Management ◽

10.1300/j058v13n04_02 ◽

2001 ◽

Vol 13 (4) ◽

pp. 19-43

Author(s):

David Tipton

Keyword(s):

Prescription Drugs ◽

Direct To Consumer ◽

Dtc Advertising

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Direct-to-consumer (DTC) advertising of rofecoxib [Vioxx] and celecoxib [Celebrex] increased the number of patients with osteoarthritis (OA) seen by physicians each month,

Inpharma Weekly ◽

10.2165/00128413-200715710-00008 ◽

2007 ◽

Vol &NA; (1571) ◽

pp. 4

Author(s):

&NA;

Keyword(s):

Direct To Consumer ◽

Number Of Patients ◽

Dtc Advertising

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Scepticism towards DTC advertising

International Journal of Advertising ◽

10.2501/ija-31-1-147-168 ◽

2012 ◽

Vol 31 (1) ◽

pp. 147-168 ◽

Cited By ~ 17

Author(s):

Jisu Huh ◽

Denise E. DeLorme ◽

Leonard N. Reid

Keyword(s):

Dtc Advertising

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DTC advertising planned for `NuvaRing', changes suggested by AstraZeneca

PharmacoEconomics & Outcomes News ◽

10.2165/00151234-200504910-00036 ◽

2005 ◽

Vol 491 (1) ◽

pp. 14-14

Keyword(s):

Dtc Advertising

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Perceived Third-Person Effects and Consumer Attitudes on Prevetting and Banning DTC Advertising

Journal of Consumer Affairs ◽

10.1111/j.1745-6606.2006.00047.x ◽

2006 ◽

Vol 40 (1) ◽

pp. 90-116 ◽

Cited By ~ 46

Author(s):

HUH JISU ◽

DENISE E. DELORME ◽

LEONARD N. REID

Keyword(s):

Consumer Attitudes ◽

Dtc Advertising ◽

Third Person

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