Parallel and sequential information processing in animals as a function of different hemispheres

1984 ◽  
Vol 14 (6) ◽  
pp. 497-501 ◽  
Author(s):  
V. L. Bianki
Keyword(s):  
Information Processing ◽  
Sequential Information

Order-of-Entry Effects on Consumer Memory and Judgment: An Information Integration Perspective

1992 ◽  
Vol 29 (3) ◽  
pp. 343-357 ◽  
Author(s):  
Frank R. Kardes ◽  
Gurumurthy Kalyanaram
Keyword(s):  
Information Processing ◽  
Information Integration ◽  
Product Information ◽  
Amount Of Information ◽  
Order Of Entry ◽  
Pioneering Advantage ◽  
Consumer Memory ◽  
Sequential Information ◽  
Over Time

Several studies have shown that pioneering brands are preferred to later entrants. The “pioneering advantage” is remarkably robust and has been observed across a wide variety of products and contexts. Two longitudinal experiments were conducted to investigate judgmental mechanisms that contribute to this advantage. In experiment 1, the amount of information presented was held constant across brands. Nevertheless, subjects learned more about the pioneer than about later entrants and consequently judgments of the pioneer were more extreme and were held with greater confidence. Furthermore, the pioneering advantage increased over time, especially when subjects were exposed repeatedly to the features of the pioneer. Experiment 2 demonstrated that order-of-entry effects on consumer memory and judgment are eliminated when information about a set of brands is presented simultaneously as opposed to sequentially. Furthermore, the results revealed that sequential information processing benefits the pioneer even when product information is processed incidentally. Implications of the results for understanding and managing order-of-entry effects are discussed.

scholarly journals Effects of time and event uncertainty upon sequential information processing

1968 ◽  
Vol 3 (3) ◽  
pp. 177-184 ◽  
Author(s):  
Ira H. Bernstein ◽  
R. Randolph Blake ◽  
Michael H. Hughes
Keyword(s):  
Information Processing ◽  
Event Uncertainty ◽  
Sequential Information

scholarly journals Effects of alcohol on sequential information processing: Evidence for temporal myopia.

2013 ◽  
Vol 27 (1) ◽  
pp. 184-190 ◽  
Author(s):  
Kimberly A. Fleming ◽  
Bruce D. Bartholow ◽  
Jeffrey Sable ◽  
Melanie Pearson ◽  
Monica Fabiani ◽  
...  
Keyword(s):  
Information Processing ◽  
Sequential Information

Forced Guidance and Distribution of Practice in Sequential Information Processing

1973 ◽  
Vol 36 (2) ◽  
pp. 415-419 ◽  
Author(s):  
Larry R. Decker ◽  
Cecil A. Rogers
Keyword(s):  
Information Processing ◽  
Psychological Refractory Period ◽  
Response Times ◽  
Response Selection ◽  
Processing System ◽  
Human Information Processing ◽  
Load Reduction ◽  
Sequential Information ◽  
Selection Stage ◽  
Processing Mechanisms

Distribution of practice and forced guidance were used in a sequential information-processing task in an attempt to increase the capacity of human information-processing mechanisms. A reaction time index of the psychological refractory period was used as the response measure. Massing of practice lengthened response times while forced guidance shortened them. Interpretation was in terms of load reduction upon the response-selection stage of the information-processing system.

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