Effects of format and expertise on the decision rules used to evaluate supermarket sales promotions

1992 ◽  
Vol 6 (4) ◽  
pp. 465-481 ◽  
Author(s):  
William D. Diamond
2004 ◽  
Author(s):  
Kevin D. Carlson ◽  
Mary L. Connerley ◽  
Arlise P. McKinney ◽  
Ross L. Mecham

2012 ◽  
Vol 2 (10) ◽  
pp. 1-2
Author(s):  
D. Muthukrishnaveni D. Muthukrishnaveni ◽  
◽  
Dr. D. Muruganandam Dr. D. Muruganandam

Author(s):  
Michael Laver ◽  
Ernest Sergenti

This chapter extends the survival-of-the-fittest evolutionary environment to consider the possibility that new political parties, when they first come into existence, do not pick decision rules at random but instead choose rules that have a track record of past success. This is done by adding replicator-mutator dynamics to the model, according to which the probability that each rule is selected by a new party is an evolving but noisy function of that rule's past performance. Estimating characteristic outputs when this type of positive feedback enters the dynamic model creates new methodological challenges. The simulation results show that it is very rare for one decision rule to drive out all others over the long run. While the diversity of decision rules used by party leaders is drastically reduced with such positive feedback in the party system, and while some particular decision rule is typically prominent over a certain period of time, party systems in which party leaders use different decision rules are sustained over substantial periods.


Author(s):  
Michael Laver ◽  
Ernest Sergenti

This chapter attempts to develop more realistic and interesting models in which the set of competing parties is a completely endogenous output of the process of party competition. It also seeks to model party competition when different party leaders use different decision rules in the same setting by building on an approach pioneered in a different context by Robert Axelrod. This involves long-running computer “tournaments” that allow investigation of the performance and “robustness” of decision rules in an environment where any politician using any rule may encounter an opponent using either the same decision rule or some quite different rule. The chapter is most interested in how a decision rule performs against anything the competitive environment might throw against it, including agents using decision rules that are difficult to anticipate and/or comprehend.


ASCEND 2020 ◽  
2020 ◽  
Author(s):  
Hao Chen ◽  
Brian Gardner ◽  
Paul T. Grogan ◽  
Koki Ho
Keyword(s):  

Think India ◽  
2019 ◽  
Vol 22 (2) ◽  
pp. 47-54
Author(s):  
Gummadi Venkatesh ◽  
Mr. G Subbareddy ◽  
Dr. Venkata Rangaiah

This particular topic is chosen because every organization required promotion to promote their product and services. Sales promotions re playing a vital role in today's market. So it is important to know how far these promotional activities are creating brand awareness in the minds of the customer and influencing them to go for the products and services and also the need to increase the quality, creativity and utilization of technology in the distribution and sales promotions.


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