Editorial: Marketing strategy and organizational strategy

This research aims to formulate marketing strategy to increase visitors of Gembira Loka Garden and Zoo (KRKB Gembira Loka) in Yogyakarta. This research is qualitative research and uses interview, observation, and documentation as data collection method. The data is analyzed by using SWOT analysis with internal and external variable identification. The internal variable shows that location is the main strength of Gembira Loka KRKB with 0.17 by value and 5 by rating. From external variable, the result of EFAS table shows that Gembira Loka KRKB has good enough chance while the thread has less result than the chance. Gembira Loka KRKB is in quadrant 1, which is the position in which a company is considered to be in a beneficial situation due to its chance and strength. In such case, the company can utilize the chance by maximizing the strength. The following strategy to go through in this condition is supporting aggressive planning.

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Pengaruh Citra Merek, Kualitas Produk Dan Harga Terhadap Kepuasan Konsumen Pada Bisnis Franchise Minuman

Kajian Bisnis STIE Widya Wiwaha ◽

10.32477/jkb.v24i2.223 ◽

2017 ◽

Vol 24 (2) ◽

pp. 144-153

Author(s):

Yunita Fitri Wahyuningtyas

Keyword(s):

Regression Analysis ◽

Marketing Strategy ◽

Product Quality ◽

Multiple Regression Analysis ◽

Multiple Regression ◽

Sampling Method ◽

Sampling Technique ◽

Sampling Process ◽

And Function ◽

Simultaneous Influence

This research is conducted upon the emergence of many companies producing the same product of the same kind and function. It leads to the urgency of proper and well planned marketing strategy. This research aims to investigate how far the influence of branding, product quality, and price toward consumer’s satisfaction in beverage franchise business. This research utilizes 5 likert scale questionnaire which is tested by using multiple regression analysis to reveal whether or not there is partial and simultaneous influence of branding, product quality, and price toward consumer’s satisfaction in beverage franchise business. Sampling method is accidental sampling technique, in which sample of particular population is taken based on the accessibility and availability of the sample during the sampling process. Sample used is 100 samples among consumers or customers of Mang Endy Milkshake. The result shows that branding, product quality, and price influence consumer’s satisfaction in beverage franchise business.

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Pengaruh Lintas Budaya Pada Pemasaran Internasional Dengan Pendekatan Perilaku Konsumen

Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen ◽

10.32477/jrm.v1i2.28 ◽

2017 ◽

Vol 1 (2) ◽

pp. 168-176

Author(s):

Endy Gunanto ◽

Yenni Kurnia Gusti

Keyword(s):

Consumer Behavior ◽

Marketing Strategy ◽

Consumer Culture ◽

International Organization ◽

Future Research ◽

Special Issue ◽

Cross Culture ◽

Several Variables ◽

Cultural Orientations ◽

The Impact

In this article we present a conceptual of the effect of cross culture on consumer behavior incorporating the impact of globalization. This conceptual idea shows that culture inûuences various domains of consumer behavior directly as well as through international organization to implement marketing strategy. The conceptual identify several factors such as norm and value in the community, several variables and also depicts the impact of other environmental factors and marketing strategy elements on consumer behavior. We also identify categories of consumer culture orientation resulting from globalization. Highlights of each of the several other articles included in this special issue in Asia region. We conclude with the contributions of the articles in terms of the consumer cultural orientations and identify directions for future research.

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Strategi Pemasaran Industri Rumah Tangga Arang Tempurung Kelapa (Studi Kasus Pada Industri Rumah Tangga Bapak Abdul Razak Di Cimanggis, Ciputat, Tangerang Selatan)

Indonesian Journal of Economics Application ◽

10.32546/ijea.v1i1.193 ◽

2018 ◽

Vol 1 (1) ◽

pp. 67-73

Author(s):

Zelivieska Bintang Maharani ◽

Ratna Pratiwi ◽

Qory Anissa ◽

Dwi Ratnasari ◽

Sugeng Waluyo ◽

...

Keyword(s):

Marketing Strategy ◽

Word Of Mouth ◽

Marketing Strategies ◽

Technology Utilization ◽

Marketing Activities ◽

Home Industries ◽

Industrial Strength

In South Tangerang city, there are many home industries producing charcoal shell. One of the industry is practiced by Mr. Abdul Razak in Ciputat District. According to some studies, in general the home industry is facing many problems, one of which is a weak in marketing strategy. Based the information, this article reports the marketing strategies implemented by the industry. With SWOT approach, we informed that the position of industrial strength lies in good relationships with suppliers. And the weakness is that the marketing activities carried out only through word of mouth. We recommend that the industry need to consider the using of banners or internet-based technology utilization for the marketing strategies.

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