scholarly journals Emerging-Market Firms Venturing into Advanced Economies: The Role of Context

2017 ◽  
Vol 59 (3) ◽  
pp. 255-261 ◽  
Author(s):  
Yipeng Liu ◽  
Demetris Vrontis
Keyword(s):  
Emerging Market ◽  
Advanced Economies ◽  
Emerging Market Firms

scholarly journals International Marketing Strategy in Emerging-Market Exporting Firms

2019 ◽  
Vol 27 (1) ◽  
pp. 20-37 ◽  
Author(s):  
Saeed Samiee ◽  
Suthawan Chirapanda
Keyword(s):  
Emerging Markets ◽  
Marketing Strategy ◽  
Emerging Market ◽  
International Marketing ◽  
Superior Performance ◽  
Market Conditions ◽  
Developed Markets ◽  
Advanced Economies ◽  
International Marketing Strategy ◽  
Emerging Market Firms

Unlike their counterparts in developed markets, emerging-market firms are characterized by limited resources, including international experience and access to relevant information, which are essential for developing suitable international marketing strategy (IMS). Under such circumstances, strategies are expected to produce suboptimal results, especially when targeting competitive markets in advanced economies. Prior IMS research has largely focused on developed markets. In contrast, the authors examine IMS of exporters in Thailand, an emerging market. Despite major differences in environments and processes in emerging markets, they establish that Thai exporters that match their IMS to local market conditions realize superior performance, as predicated by strategy coalignment. The authors validate these results and discuss emerging-market firms’ capacity to adapt their strategies and succeed in highly competitive advanced economies, despite relative inexperience, volatility, and information asymmetry at home. Exporting remains of critical importance to the economies of emerging markets, and the findings provide greater optimism for their firms’ ability to address host-market conditions in their marketing strategies, as well as pointing to the competitive threat posed by these emerging-market neophytes.

Inclusive Disruption

2021 ◽  
pp. 345-370
Author(s):  
Oksana Smirnova ◽  
Vladimir Korovkin ◽  
Evgeny Plaksenkov
Keyword(s):  
Cost Benefit Analysis ◽  
Emerging Market ◽  
Cost Benefit ◽  
Financial Inclusion ◽  
Regulatory Action ◽  
Benefit Analysis ◽  
Advanced Economies ◽  
Business Cases ◽  
Matrix Mapping

This chapter discusses the important socioeconomic role of financial technologies in the emerging market which is Russia today. While the issues of financial inclusion are of recognized importance for the developing markets, until recently they were seen largely as areas of affirmative regulatory action, not of competitive play by private market actors. However, the advent of fintech companies changes the paradigm. Many fintech companies in Russia view the gaps in financial inclusion as attractive market niches and formulate relevant consumer offers. This chapter reviews their strategic approaches based on the study of five business cases, and introduces an analytical matrix mapping the approaches to existing inclusivity gaps. The model strengthens the existing policy aimed at developing financial inclusion as it allows a targeted cost-benefit analysis of market players' actions. As Russia demonstrates many of the financial inclusivity challenges seen in other countries, the findings of this chapter have certain applicability in the context of both emerging and advanced economies.

How does home government influence the internationalization of emerging market firms? The mediating role of strategic intents to internationalize

2019 ◽  
Vol 14 (1) ◽  
pp. 187-206 ◽  
Author(s):  
Fernando Angulo-Ruiz ◽  
Albena Pergelova ◽  
William X. Wei
Keyword(s):  
Emerging Market ◽  
State Ownership ◽  
Government Policies ◽  
Asia Pacific ◽  
Government Ownership ◽  
Differential Impact ◽  
Content Type ◽  
Mediating Role ◽  
Emerging Market Firms

Purpose The purpose of this paper is to focus on the differential impact of government promotional measures and government ownership on two internationalization variables: location and speed of internationalization of emerging market multinationals (EMNEs). Central to the authors’ study is the mediating role of strategic intents to internationalize. In particular, we study how government impacts the resource-seeking, market-seeking and technology-seeking motives to internationalize. Design/methodology/approach The empirical setting for the paper is Chinese companies that have internationalized via an equity based entry mode. The authors employ 672 firm responses collected by the Asia Pacific Foundation of Canada and the China Council for the Promotion of International Trade. Findings The empirical results demonstrate that different home government measures have differential impact on internationalization outcomes. Government promotional measures (such as direct incentives and bilateral agreements to support internationalization) have only an indirect effect on international location and speed through the effect they have on the strategic motives to internationalize; while government ownership in the company has a direct impact on international location. Research limitations/implications The study highlights that home governments are shaping EMNEs strategic intent. Home government can influence EMNEs internationalization choices by providing resource flows through financial resources and state ownership or through asset-accumulation mechanisms via promotional measures. Practical implications Policy makers in emerging markets need to develop policies focused on the specific motivations that firms have when internationalizing. EMNEs are suggested to take advantage of government policies more intentionally. Originality/value The theoretical contribution centers on identifying important mediating mechanisms pointing to the interplay between government policies and international location and speed of firms. The authors contribute to the growing stream of research on internationalization of emerging market firms by building a sound theoretical model and examining empirically the role of home government in the internationalization of EMNEs.

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