Delineating Foreign Market Potential: A Tool for International Market Selection

2015 ◽  
Vol 57 (2) ◽  
pp. 119-141 ◽  
Author(s):  
Ayse Ozturk ◽  
Eric Joiner ◽  
S. Tamer Cavusgil
Keyword(s):  
International Market ◽  
Foreign Market ◽  
Market Potential ◽  
Market Selection

The Method of Estimating International Market’s Potential From Perspective of Expansion

2021 ◽  
Vol 10 (1) ◽  
pp. 65-73
Author(s):  
Natalia Ermashkevich ◽  
A. Voronina
Keyword(s):  
Quantitative Data ◽  
International Market ◽  
Market Potential ◽  
Scoring Method ◽  
Competition Environment

Following article describes scoring method for international market from perspective of expansion, based on criteria’s that is widely used in economics and marketing. The idea of the method is estimating international market’s potential by using the criteria system and choosing most suited entering strategy by following an algorithm. Estimation of international market’s perspective contains quantitative data, for analyzing competition environment of sectorial market, possible targeted audience and logistics performance. The method can be used by any organization, regardless of its size or industry specifics, for estimating international’s market potential from perspective of expansion.

Toward a tradeoff model for international market selection

2002 ◽  
Vol 11 (2) ◽  
pp. 165-192 ◽  
Author(s):  
N. Papadopoulos ◽  
Hongbin Chen ◽  
D.R. Thomas
Keyword(s):  
International Market ◽  
Market Selection

Does culture matter for international market selection?

2016 ◽  
Vol 1 (2) ◽  
pp. 193
Author(s):  
Desislava Budeva ◽  
Michael R. Mullen
Keyword(s):  
International Market ◽  
Market Selection

A hybrid approach to international market selection: The case of impact investing organizations

2020 ◽  
Vol 29 (1) ◽  
pp. 101624
Author(s):  
Roy Mersland ◽  
Samuel Anokye Nyarko ◽  
Amila Buddhika Sirisena
Keyword(s):  
Hybrid Approach ◽  
International Market ◽  
Market Selection ◽  
Impact Investing
Sign in / Sign up

Export Citation Format

Share Document