Investment and marketing strategies of Mexican companies in the United States: Preliminary evidence

2004 ◽  
Vol 46 (2) ◽  
pp. 149-164 ◽  
Author(s):  
Arturo Z. Vasquez-Parraga ◽  
Reto Felix
Keyword(s):  
United States ◽  
The United States ◽  
Preliminary Evidence ◽  
Marketing Strategies

scholarly journals Using common practices to establish a framework for mobile produce markets in the United States

2021 ◽  
pp. 73-84
Author(s):  
Christina Kasprzak ◽  
Julia Schoonover ◽  
Deanna Gallicchio ◽  
Lindsey Haynes-Maslow ◽  
Leah Vermont ◽  
...  
Keyword(s):  
United States ◽  
Nutrition Education ◽  
Food Access ◽  
The United States ◽  
Marketing Strategies ◽  
Important Food ◽  
Incentive Programs ◽  
Common Practices ◽  
Access Program ◽  
Mobile Market

Access to affordable fruit and vegetables (F&V) remains a challenge within underserved communities across the United States. Mobile produce markets (mobile markets) are a well-accepted and effective strategy for increasing F&V consumption in these communities. Mobile market organizations share similar missions that focus on food, health, and empowerment, participate in incentive programs, offer nutrition education, utilize grassroots-based marketing strategies, prioritize local produce, and sell competitively priced produce through a market style. While mobile markets have become increasingly prevalent, models vary widely. Establishing standardized practices is essential for ensuring the effectiveness and sustainability of this important food access program. This research seeks to identify common practices of established mobile markets and describe the resources they rely on.

scholarly journals Do Online Shoppers Attend Farmers’ Markets?

2019 ◽  
Vol 11 (10) ◽  
pp. 39
Author(s):  
Jean D. Gumirakiza ◽  
Mara E. Schroering
Keyword(s):  
United States ◽  
Logit Model ◽  
Online Shopping ◽  
Multinomial Logit Model ◽  
The United States ◽  
Multinomial Logit ◽  
Marketing Strategies ◽  
Farmers Markets ◽  
Online Purchases ◽  
Online Shoppers

Online shopping is changing ways in which offline markets operate. As the online shopping for fresh produce takes off, it is important to investigate its effects on existing physical market outlets. The main objective for this study is to explain how often online shoppers attend farmers’ markets. The study uses data that was collected in 2016 from a sample of 1,205 consumers residing in the south region of the United States who made at least two online purchases within six months prior to participating in this study. This study employed a multinomial Logit model and Stata was used to run the regression. Results show that the majority of these online shoppers never attended a farmers’ market. The relative probabilities for the online shoppers to “never” attend farmers’ markets, attend “occasionally”, and “frequently” are 0.54, 0.28, and 0.18 respectively. We found that the lack of awareness, inconvenient place and/or time, and low interests are major reasons for nonattendance. This study suggests that farmers’ markets could greatly benefit by developing marketing strategies targeting online shoppers.

Gender Differences in Millennial Consumers of Latin America Associated with Conspicuous Consumption of New Luxury Goods

2020 ◽  
pp. 097215092090900
Author(s):  
Gustavo Barrera Verdugo ◽  
Héctor R. Ponce
Keyword(s):  
United States ◽  
Gender Differences ◽  
Latin America ◽  
University Students ◽  
Conspicuous Consumption ◽  
The United States ◽  
Social Contexts ◽  
Marketing Strategies ◽  
Luxury Goods ◽  
Luxury Products

Conspicuous consumption has been studied in the millennial generation in the United States and Asia; in Latin America, however, it has scarcely been analysed. The purpose of this study is to examine whether conspicuous motivations in millennial consumers are more prominent in men than in women associated with the consumption of new luxury goods in Latin America. A survey was developed to measure conspicuous motivation, more specifically, bandwagon and snob effects. It was responded by 712 university students located in five different cities in Chile. The findings of the study showed that the bandwagon and snob motivations were higher in men than in women. Men also showed a greater tendency than women to purchase and use new luxury products in social contexts. These results suggest that managers could adjust their marketing strategies to better target millennial consumers of new luxury products.

scholarly journals Zero-inflated ordered probit approach to modeling mushroom consumption in the United States

2017 ◽  
Vol 20 (5) ◽  
pp. 655-672 ◽  
Author(s):  
Yuan Jiang ◽  
Lisa A. House ◽  
Hyeyoung Kim ◽  
Susan S. Percival
Keyword(s):  
United States ◽  
The United States ◽  
Marketing Strategies ◽  
Ordered Probit ◽  
Consumption Frequency ◽  
The Given

This paper investigates the determinants of fresh and processed mushroom consumption in the United States by employing the zero-inflated ordered probit (ZIOP) model. The ZIOP model accounts for excessive zero observations and allows us to differentiate between genuine non-consumers and individuals who did not consume during the given period but might under different circumstances. The results indicate that the market for fresh mushrooms is larger than that for processed mushrooms. However, the market for processed mushrooms has a larger portion of potential consumers which might indicate more potential if appropriate marketing strategies are applied. The results also suggest that the decisions to participate in the market or not and the consumption frequency are driven by structurally different factors. A comparison of the ZIOP to other models is included to show the advantages of allowing for non-consumers and potential consumers to be analyzed separately.

scholarly journals Racial, Economic and Health Inequality and COVID-19 Infection in the United States

2020 ◽  
Author(s):  
Vida Abedi ◽  
Oluwaseyi Olulana ◽  
Venkatesh Avula ◽  
Durgesh Chaudhary ◽  
Ayesha Khan ◽  
...  
Keyword(s):  
United States ◽  
New York ◽  
Health Care Access ◽  
Urban Areas ◽  
Death Rate ◽  
The United States ◽  
Preliminary Evidence ◽  
Cross Sectional Study ◽  
Cross Sectional ◽  
The Impact

AbstractBackgroundThere is preliminary evidence of racial and social-economic disparities in the population infected by and dying from COVID-19. The goal of this study is to report the associations of COVID-19 with respect to race, health and economic inequality in the United States.MethodsWe performed a cross-sectional study of the associations between infection and mortality rate of COVID-19 and demographic, socioeconomic and mobility variables from 369 counties (total population: 102,178,117 [median: 73,447, IQR: 30,761-256,098]) from the seven most affected states (Michigan, New York, New Jersey, Pennsylvania, California, Louisiana, Massachusetts).FindingsThe risk factors for infection and mortality are different. Our analysis shows that counties with more diverse demographics, higher population, education, income levels, and lower disability rates were at a higher risk of COVID-19 infection. However, counties with higher disability and poverty rates had a higher death rate. African Americans were more vulnerable to COVID-19 than other ethnic groups (1,981 African American infected cases versus 658 Whites per million). Data on mobility changes corroborate the impact of social distancing.InterpretationThe observed inequality might be due to the workforce of essential services, poverty, and access to care. Counties in more urban areas are probably better equipped at providing care. The lower rate of infection, but a higher death rate in counties with higher poverty and disability could be due to lower levels of mobility, but a higher rate of comorbidities and health care access.

SCCT Research in the International Context

2016 ◽  
Vol 25 (1) ◽  
pp. 58-74 ◽  
Author(s):  
Hung-Bin Sheu ◽  
Jennifer J. Bordon
Keyword(s):  
United States ◽  
Job Satisfaction ◽  
Career Counseling ◽  
English Language ◽  
Choice Model ◽  
Meta Analysis ◽  
Physiological State ◽  
Outcome Expectations ◽  
The United States ◽  
Preliminary Evidence

Since its introduction in 1994, social cognitive career theory (SCCT) has attracted attention from researchers and practitioners in the United States and other countries. This article provides a review of selected research performed outside the United States regarding SCCT’s interest, choice, performance, and satisfaction models. Results of a database search identified 37 studies, which contained 41 independent samples from 21 countries and were published in the English language. The majority of these studies were conducted in Asian (e.g., China and Taiwan) and European (e.g., Portugal, Germany, and Italy) countries and tested the interest/choice and satisfaction models in adolescent and college student samples who were enrolled in courses or majors related to the field of science, technology, engineering, and mathematics (STEM; or Holland’s Investigative and Realistic themes). Existing international SCCT research offers robust evidence for the mediating role of self-efficacy, but less consistent support for that of outcome expectations, in the relations of proximal contextual factors to outcomes of interest, choice goals or goal progress, and academic or job satisfaction. Additionally, this review provides preliminary evidence for mastery experience and physiological state as two key sources of efficacy beliefs and for the effects of personality traits (e.g., positive affect and emotional stability) on academic or job satisfaction. Results of a recent meta-analysis are also summarized to offer an empirical synthesis of international SCCT research testing the choice model. Based on this review, directions for future international SCCT research are highlighted, and suggestions for career counseling are discussed.

Sign in / Sign up

Export Citation Format

Share Document