Choose the Right Social Media Platforms To Broadcast Your Events

2016 ◽  
Vol 16 (9) ◽  
pp. 8-8
Keyword(s):  
Social Media ◽  
Social Media Platforms ◽  
The Right

Chinese Social Media Platforms and Microblogging in the Context of Public Diplomacy

Communicology ◽  
2020 ◽  
Vol 8 (1) ◽  
pp. 167-179
Author(s):  
E.S. Nadezhkina
Keyword(s):  
Social Media ◽  
Public Opinion ◽  
Public Diplomacy ◽  
User Generated Content ◽  
The Internet ◽  
Interactive Communication ◽  
Network Interaction ◽  
Social Media Platforms ◽  
The Right ◽  
Chinese Social Media

The term “digital public diplomacy” that appeared in the 21st century owes much to the emergence and development of the concept of Web 2.0 (interactive communication on the Internet). The principle of network interaction, in which the system becomes better with an increase in the number of users and the creation of user-generated content, made it possible to create social media platforms where news and entertainment content is created and moderated by the user. Such platforms have become an expression of the opinions of various groups of people in many countries of the world, including China. The Chinese segment of the Internet is “closed”, and many popular Western services are blocked in it. Studying the structure of Chinese social media platforms and microblogging, as well as analyzing targeted content is necessary to understand China’s public opinion, choose the right message channels and receive feedback for promoting the country’s public diplomacy. This paper reveals the main Chinese social media platforms and microblogging and provides the assessment of their popularity, as well as possibility of analyzing China’s public opinion based on “listening” to social media platforms and microblogging.

Governing Fake News: The Regulation of Social Media and the Right to Freedom of Expression in the Era of Emergency

2021 ◽  
pp. 1-41
Author(s):  
Donato VESE
Keyword(s):  
Social Media ◽  
Freedom Of Expression ◽  
Self Regulation ◽  
Public Law ◽  
Fake News ◽  
Human Right ◽  
Social Media Platforms ◽  
Definition Of ◽  
The Right ◽  
Media Censorship

Governments around the world are strictly regulating information on social media in the interests of addressing fake news. There is, however, a risk that the uncontrolled spread of information could increase the adverse effects of the COVID-19 health emergency through the influence of false and misleading news. Yet governments may well use health emergency regulation as a pretext for implementing draconian restrictions on the right to freedom of expression, as well as increasing social media censorship (ie chilling effects). This article seeks to challenge the stringent legislative and administrative measures governments have recently put in place in order to analyse their negative implications for the right to freedom of expression and to suggest different regulatory approaches in the context of public law. These controversial government policies are discussed in order to clarify why freedom of expression cannot be allowed to be jeopardised in the process of trying to manage fake news. Firstly, an analysis of the legal definition of fake news in academia is presented in order to establish the essential characteristics of the phenomenon (Section II). Secondly, the legislative and administrative measures implemented by governments at both international (Section III) and European Union (EU) levels (Section IV) are assessed, showing how they may undermine a core human right by curtailing freedom of expression. Then, starting from the premise of social media as a “watchdog” of democracy and moving on to the contention that fake news is a phenomenon of “mature” democracy, the article argues that public law already protects freedom of expression and ensures its effectiveness at the international and EU levels through some fundamental rules (Section V). There follows a discussion of the key regulatory approaches, and, as alternatives to government intervention, self-regulation and especially empowering users are proposed as strategies to effectively manage fake news by mitigating the risks of undue interference by regulators in the right to freedom of expression (Section VI). The article concludes by offering some remarks on the proposed solution and in particular by recommending the implementation of reliability ratings on social media platforms (Section VII).

Crisis Communication in the Age of Social Media and the Case of Dairy Khoury

2021 ◽  
pp. 2181-2196
Author(s):  
Nisrine Zammar
Keyword(s):  
Social Media ◽  
Crisis Communication ◽  
Communication Strategy ◽  
Clear Understanding ◽  
Organizational Reputation ◽  
Interactive Nature ◽  
Social Media Platforms ◽  
Use Of Social Media ◽  
The Right

The use of social media platforms has become an essential part of today's protocol of reacting to any sudden crisis, due to their interactive nature which allows them to reach vast and heterogeneous audiences. This makes them the right tool that enables the organizations to spread their messages efficiently. Any failure in responding adequately on social media level, would allow rumors and negative contents to circulate uncontrollably, affecting the organizational reputation and recovery. Therefore, the main purpose of this paper is to provide a clear understanding of the crisis communication strategy adopted by Dairy Khoury, a Lebanese firm, on social media, at a time when the new power of social media had not yet been fully measured and estimated. The author will highlight the necessity of a preset crisis communication strategy and the use of social media platforms while dealing with crisis.

scholarly journals Alternative media for a populist audience? Exploring political and media use predictors of exposure to Breitbart, Sputnik, and Co.

2021 ◽  
Author(s):  
Philipp Müller ◽  
Anne Schulz
Keyword(s):  
Social Media ◽  
Large Scale ◽  
Relative Deprivation ◽  
Media Use ◽  
Alternative Media ◽  
Selective Exposure ◽  
Internet Users ◽  
Social Media Platforms ◽  
New Type ◽  
The Right

Alongside the recent rise of political populism, a new type of alternative media has established in past years that allegedly contribute to the distribution of the populist narrative. Using a large-scale quota survey of German Internet users (n = 1346) we investigate political and media use predictors of exposure to alternative media with an affinity to populism (AMP). Results reveal substantial differences between occasional and frequent AMP users. While both groups heavily use Twitter and Facebook for political information, occasional AMP users exhibit hardly any specific political convictions (except that they feel less personally deprived than non-users). Contrary to that, frequent AMP exposure is related to higher personal relative deprivation, stronger populist attitudes and a higher likelihood to vote for the right-wing populist party AfD. Against this background, frequent AMP use can be interpreted as partisan selective exposure whereas occasional AMP exposure might result from incidental contact via social media platforms. These findings are discussed regarding the role of alternative and social media in the recent populism wave.

scholarly journals LIMITATION OF THE RIGHT TO FREEDOM OF SPEECH ON THE INDONESIAN CONSTITUTIONAL COURT CONSIDERATION

2021 ◽  
Vol 14 (1) ◽  
pp. 19-36
Author(s):  
Titis Anindyajati
Keyword(s):  
Social Media ◽  
Judicial Review ◽  
Hate Speech ◽  
Freedom Of Speech ◽  
Comparative Approach ◽  
Public Order ◽  
Constitutional Court ◽  
Social Media Platforms ◽  
Constitutional Right ◽  
The Right

Nowadays, everyone tends to use the right to freedom of speech without limitation, such as emergences of hate speech expression on various social media platforms. However, such expression is regulated by Article 28, paragraph (2) of the ITE Law and deemed to be contrary to public order. On the other hand, this law was considered by some people as a criminalization towards the right to freedom of speech. This paradox becomes a big issue that never ceases to be discussed. That is why Constitutional Court had conducted judicial review on some norms related to freedom of speech. This study aims to analyze the Constitutional Court decision towards the polarity of the right to freedom of speech and the public order. This study uses normative research with the statutory, analytical and comparative approach. Therefore, the results show the importance of limitation in implementing the freedom of speech to protect the constitutional right of society as stated in the 1945 Constitution. Despite the already decided judicial review by the Court, there is still an urgency to revise The ITE law in order to clarify certain rules related to hate speech in social media.

scholarly journals Recruitment Via Social Media: An Exploratory Study

2016 ◽  
Vol 1 (1) ◽  
pp. 89-93
Author(s):  
Aida Maryani Bt Abd Rashid ◽  
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Social Networking Sites ◽  
Exploratory Study ◽  
Job Applicants ◽  
Social Media Platforms ◽  
Online Recruitment ◽  
Use Of Social Media ◽  
The Right ◽  
Recruitment Tool

Recent studies have shown that social media platforms such as Facebook and LinkedIn, have become emergent agents for employer and recruitment Agents to search for potential employees to work for their companies. Employers and recruitment agents are using social networking sites for recruitment as these sites offers a vast database of people information. Social media has made an easy pathway for employers and recruitment agents to narrow down their search to the targeted group of people and hire the best employees, thus elevating online recruitment to greater height. However, there are risks associated with the use of social media as a recruitment tool and users must understand that once they become part of a social media community, their online profiles can be accessed by almost everyone. By knowing the risks and complications of social media, it will be a step in the right direction towards managing the apparent risks. The objective of this paper is to study how social media is used in attracting quality job applicants and examine the risk associated with social media recruitment.

How Do Saudi Young Women Express their Aspirations on Social Media Platforms: A Survey Research

2021 ◽  
Vol 18 (1B) ◽  
pp. 53-86
Author(s):  
Abderrahmane Azzi ◽  
Suhad Samman
Keyword(s):  
Social Media ◽  
Gender Equality ◽  
Young Women ◽  
Women Studies ◽  
Public Issues ◽  
Social Media Networks ◽  
Saudi Women ◽  
Job Opportunities ◽  
Social Media Platforms ◽  
The Right

Abstract: The study examines how Saudi young women express their aspirations through social media networks such as Snapchat, Instagram and Twitter. It focuses on four areas of interests: 1- Gender equality which includes Saudi young women’s views on equality in job opportunities and employment in government and private sectors; 2- Freedom which includes freedom of lifestyle, traveling and education; 3- Independence which includes identity and the sense of individualism; and 4- Discussion of public issues which includes the right to vote and discuss public issues in society. The survey involves high school and university young women selected randomly and purposively in four cities in Saudi Arabia. The survey results show that that young Saudi women favor social media as a means of expressing their concerns on the four issues under study. Keywords: Women Studies, Gender Equality, Freedom, Independence, Discussion of Public Issues, Saudi Young Women, Social Media use.

Problems and Prospects of Social Media Recruitment

2021 ◽  
pp. 82-103
Author(s):  
Teena Saharan
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Social Networking Sites ◽  
Significant Contribution ◽  
The Future ◽  
Social Media Platforms ◽  
The Right ◽  
Talent Acquisition ◽  
The Way

Over the last few years, the way of talent acquisition has evolved in different forms from attracting personal applications to getting connected with talented candidates through social networking sites. Recruitment through social networking platforms is putting a significant contribution in analyzing and hiring the right and best talent for an opening, and companies can't just ignore the potential and influence of these media platforms. These social platforms connect companies to potential hires and increase visibility by getting them connected to a huge audience. The future of recruitment lies in social media and companies cannot just ignore their presence due to prevailing challenges. It is important to find out viable solutions to the challenges organizations facing while using social media platforms in talent acquisition. The focus of this chapter is to capture strategies mitigating these challenges and suggest probable and profitable suggestions to companies for better utilization of social networking sites for effective recruitment.

The impact of social media platforms on book marketing and advertising : a case of selected South African authors

2020 ◽  
Vol 3 (2) ◽  
pp. 43-60
Author(s):  
Selaelo John Mabeba
Keyword(s):  
Social Media ◽  
South African ◽  
Primary Data ◽  
Target Market ◽  
Uses And Gratification ◽  
Uses And Gratification Theory ◽  
The Social ◽  
Social Media Platforms ◽  
The Right ◽  
The Impact

Authors use social media platforms to reach out to potential readers. Social media play an important role in book marketing and advertising and is convenient for meeting authors' goals of finding a wide target market in a short space of time. In light of this, this paper assessed the impact of social media platforms (Facebook, Twitter, Instagram and WhatsApp) on marketing and advertising books: poetry, fiction, and non-fiction. The paper emanates from an empirical study undertaken to establish whether such platforms do guarantee optimum sales for authors. The paper is grounded on the Uses and Gratification Theory (UGT) that explains the different reasons that inspire social media users to choose certain media to satisfy their specific needs. These needs develop out of the social territory. The theory states that receivers select the types of media and media content to fulfil their needs. UGT links the need for gratification to a specific medium choice that rests with the audience member. As a result, a qualitative method was used with an unstructured questionnaire to collect primary data. The findings show that authors have a challenge in terms of identifying the right target market on their social media accounts. The findings further show that social media platforms do not necessarily guarantee sales; instead, they are crucial for creating awareness.

Looking for Information in All the Right Places? Outlet Types of Social Media Information and National Basketball Association Fan Desires

2020 ◽  
Vol 13 (2) ◽  
pp. 200-220
Author(s):  
Melvin Lewis ◽  
Kenon A. Brown ◽  
Samuel D. Hakim ◽  
Andrew C. Billings ◽  
Carla H. Blakey
Keyword(s):  
Social Media ◽  
Uses And Gratifications ◽  
National Sample ◽  
National Basketball Association ◽  
Motivational Factor ◽  
Distinctive Features ◽  
Social Media Platforms ◽  
The Right

A national sample of 390 self-identified National Basketball Association (NBA) fans were asked motivational differences regarding use of four unique forms of social media information offerings: team-managed, media-managed, fan-managed and player-managed outlets. While entertainment emerged as the top motivational factor across all four offerings, many significant differences were found among the four information offerings in relation to 12 key uses and gratifications. Revealing which information offerings users tend to use when attempting to fulfill a specific gratification, this study yields insights for academicians and sport practitioners, pinpointing distinctive features of different social media platforms to frame social media goals, as well as matching the perceived strengths and features of a particular platform and information offering.

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