Diffusion of Innovation For The Instructional Technologist

NSPI Journal ◽  
1977 ◽  
Vol 16 (10) ◽  
pp. 9-12 ◽  
Author(s):  
Frederick G. Knirk
Keyword(s):  
Diffusion Of Innovation ◽  
Instructional Technologist

Early stage commercialization strategies: How did Prius family affect Toyota electric vehicle development?

2018 ◽  
Vol 8 (2) ◽  
pp. 51
Author(s):  
Majid A Dehkordi
Keyword(s):  
Electric Vehicle ◽  
Diffusion Of Innovation ◽  
First Generation ◽  
Early Stage ◽  
Technological Development ◽  
Research Development ◽  
Strategic Decisions ◽  
Innovation Studies ◽  
Vehicle Development ◽  
Green Vehicles

Although researches in the eco-friendly innovation studies have contributed much to technological development, a limited contribution has been made to the importance of structural concepts, strategic decisions and early stage marketing in the diffusion of innovation. The uniqueness of this research lies in its effort of exploring Toyota’s commercialization strategies for the first generation of its green vehicles, Prius Hybrid and RAV4 EV. Literature is reviewed from both historical and technological perspectives. The Roger’s Diffusion model was used and on the basis on this review, it has been argued that Toyota’s hybrid vehicle commercialization strategy affected this company’s electric vehicle development at least for a decade. The results fill a gap in the literature, particularly in Green vehicles research, development, and marketing.

Evaluating government's communication strategy of the 16 Days of Activism campaign for No Violence Against Women and Children in South Africa

2020 ◽  
Vol 9 (4) ◽  
pp. 219-241
Author(s):  
Mutambuli J. Hadji
Keyword(s):  
South Africa ◽  
Violence Against Women ◽  
Diffusion Of Innovation ◽  
School Curriculum ◽  
Economic Consequences ◽  
Communication Strategy ◽  
Survey Method ◽  
Gender Based Violence ◽  
Women And Children ◽  
Gender Based

This article aims to evaluate government's communication strategy and citizens' awareness of the 16 Days of Activism for No Violence against Women and Children campaign in Soshanguve, South Africa. The study applied the diffusion of innovation theory because of its ability to assess how communities receive communication about the campaign from various media. Survey method was used to collect data, which was analysed using descriptive statistics. It was found out that mass media and other communication channels were main sources of campaign messages, which help the community to know how to address gender-based violence issues. Notably, this study found that females were more likely to know about the campaign than males. This article recommends that this campaign should be visible throughout the year and there should be more campaigns targeting men, and school curriculum, which educate pupils about the social and economic consequences of GBV.

Strategic Innovation and Service Delivery in Public Universities in Kenya: A Case of Kenyatta University

2019 ◽  
Vol 3 (III) ◽  
pp. 199-211
Author(s):  
Stella Gati Maroa ◽  
Mary Namusonge
Keyword(s):  
Regression Analysis ◽  
Service Delivery ◽  
Diffusion Of Innovation ◽  
Technology Use ◽  
Public Universities ◽  
Policy Objective ◽  
The Public ◽  
Strategic Innovation ◽  
Use Of Technology ◽  
The Government

Strategic innovation is a strategic tool that can be used to align the institution’s resources and capabilities with opportunities in the external environment in order to enhance survival and long term success of the organization.  Innovation promotes use of technology consequently impacting positively on service delivery. Public universities reforms have been a necessary and on-going policy objective for the Government of Kenya. Innovation as one of the approaches to the reforms is intended to induce an overhaul the public university system to better serve the needs of both government and the citizens with improved delivery of public services. In Kenya technology in public institutions has not been effectively used to enhance service delivery more so institutions where technology use has been embraced, its impact on service delivery has not been assessed effectively. This study applied the institutional theory, diffusion of innovation theory and stakeholders theory of management to determine how strategic innovation at Kenyatta University impacts on service delivery. The general objective of this study therefore was to determine the effect of strategic innovation on service delivery in Kenyatta University. Specific objectives included finding out the influence of eLearning, online student registration and use of e-messaging services on service delivery in Kenyatta University. A population of 72,000 students admitted to Kenyatta University was used from which random sampling was conducted to a sample of 200 students using Nassiuma’s formula. Data was collected by disbursing physically the questionnaires to the students. Descriptive and regression analysis was conducted using SPSS 22 to provide findings on the study. The study conducted a multiple regression analysis to estimate the model for the study. The study had a coefficient of correlation R of 0.912 an indication of strong of correlation between the variables and a coefficient of adjusted R2 was 0.814.This means that there was a significant correlations between the variables and service delivery at Kenyatta University however other factors that are not considered in the research paper contribute approximately 18.6% of the service delivery at Kenyatta University. Therefore, a very extensive further research is highly required to investigate and come up with other factors of the viability to service delivery at Kenyatta University. The study concluded that the strategic innovation of the public universities ranges from the products and services offered and is determined by the technology that is revolutionizing the current global world and has improved the service delivery at Kenyatta University. A strategic innovation brings a lot of advantages and has a great impact on human and business daily life. Therefore, strategic innovation development is the best choice in helping higher institution of learning stay on track.

scholarly journals Moving Consumers along the Innovation Adoption Curve: A New Approach to Accelerate the Shift toward a More Sustainable Diet

2021 ◽  
Vol 13 (8) ◽  
pp. 4477
Author(s):  
Antje Gonera ◽  
Erik Svanes ◽  
Annechen Bahr Bugge ◽  
Malin Myrset Hatlebakk ◽  
Katja-Maria Prexl ◽  
...  
Keyword(s):  
Diffusion Of Innovation ◽  
Food System ◽  
Eating Habits ◽  
Innovation Adoption ◽  
Environmental Footprint ◽  
New Approach ◽  
Targeted Interventions ◽  
Dietary Shift ◽  
Research And Innovation ◽  
Sustainable Diet

Unsustainable food production and consumption contribute to greenhouse gas emissions and global warming. Adopting a more plant-based diet has been identified as a necessary change toward a more sustainable food system. In response to the call for transdisciplinary research on the sustainability of food consumption, this exploratory study combined consumer science, nutrition and health, sustainability research, and innovation to develop a new approach that can accelerate the shift toward a more sustainable diet. Quantitative data on the eating habits and attitudes of 1785 consumers was combined with data on environmental impacts via a life cycle assessment for different consumer segments. We studied the sustainable dietary shift using the diffusion of innovation theory, as well as qualitative and quantitative approaches. We identified and characterized seven consumer segments and related habits and attitudes toward an increase in plant-based foods and meat reduction. The nutritional quality and the environmental footprint of the segments’ dinners showed large differences. The results indicate that moving consumers along the innovation adoption curve with targeted interventions can reduce the environmental footprint of people’s diets and improve dietary health. We also discussed the value of user-centric innovation tools for the translation of insights into interventions by working with personas.

Applying Behavioral Theories to a Social Marketing Campaign

2007 ◽  
Vol 13 (1) ◽  
pp. 2-14 ◽  
Author(s):  
Jami L. Fraze ◽  
Maria Rivera-Trudeau ◽  
Laura McElroy
Keyword(s):  
Diffusion Of Innovation ◽  
Social Marketing ◽  
Social Cognitive ◽  
Cognitive Theory ◽  
Hiv Transmission ◽  
Social Marketing Campaign ◽  
Prevention Messages ◽  
Behavioral Theories ◽  
The Social ◽  
Innovation Model

In 2003, the Centers for Disease Control and Prevention began developing a social marketing campaign, Prevention IS Care, to encourage physicians to routinely screen HIV-infected patients for HIV transmission behaviors and to deliver HIV prevention messages. The planning team selected behavioral theories on the basis of formative research conducted during 2004–2005 and integrated these theories into the social marketing framework. The team decided to use the diffusion of innovation model and social cognitive theory. They selected as their target audience primary care and infectious disease physicians in private practice who deliver care to 50 or more persons living with HIV (PLWH). The social marketing framework, the diffusion of innovation model, and the social cognitive theory facilitated the development of this audience-centered campaign and provided elements that may encourage physicians to adopt the innovation: routine screening of HIV-infected patients for HIV transmission behaviors and delivery of HIV prevention messages during office visits.

scholarly journals Increasing Access to Higher Education: A study of the diffusion of online teaching among 913 college faculty

2005 ◽  
Vol 6 (2) ◽  
Author(s):  
Peter Shea ◽  
Alexandra Pickett ◽  
Chun Sau Li
Keyword(s):  
Higher Education ◽  
Online Learning ◽  
Faculty Development ◽  
Diffusion Of Innovation ◽  
Online Teaching ◽  
Learning Experience ◽  
Faculty Satisfaction ◽  
Access To Higher Education ◽  
Innovation Research ◽  
Discipline Area

<p>Online learning environments provide an unprecedented opportunity to increase student access to higher education. Accomplishing this much needed goal requires the active participation and cooperation of university faculty from a broad spectrum of institutional settings. Although online learning has seen rapid growth in recent years, it remains a relatively small percentage of the entire curriculum of higher education today. As a relatively recent development, online teaching can be viewed through the lens of diffusion of innovation research. This paper reports on research from 913 professors from community colleges, four-year colleges, and university centers in an attempt to determine potential barriers to the continued growth in adoption of online teaching in higher education. It is concluded through factor and regression analysis that four variables are significantly associated with faculty satisfaction and their likelihood, therefore, to adopt or continue online teaching – these include levels of interaction in their online course, technical support, a positive learning experience in developing and teaching the course, and the discipline area in which they taught. Recommendations for institutional policy, faculty development, and further research are included. </p> <p><b>Keywords: </b>online teaching, faculty satisfaction, faculty development, diffusion of innovation, access, higher education, study </p>

An Analysis of Competitive Oscillations between Japanese Twin Cities

1989 ◽  
Vol 21 (6) ◽  
pp. 803-816 ◽  
Author(s):  
H Kohsaka
Keyword(s):  
Dynamic Model ◽  
Diffusion Of Innovation ◽  
The Other ◽  
Twin Cities ◽  
Competitive Condition ◽  
Medium Term ◽  
Competitive Position ◽  
Retail Development ◽  
Market Shares ◽  
Strong Competition

In this paper keenly-competing Japanese twin cities are examined and the competitive oscillations occurring between them is analyzed as a typical example of medium-term competitive processes. From an analysis of market shares for annual retail sales of women's and children's clothes it was found that there are certain oscillations between the twin cities. As these oscillations are derived from the strong competition between closely-located twin cities, they are called competitive oscillations. In order to analyze the generation of the competitive oscillations, an attempt to reproduce a strongly competitive condition by constructing a dynamic model of two-centre competition was made. As the twin cities share a large part of their populations, they are under strong competitive conditions in which major retail development at one city produces an absolute loss to the other city. Therefore, the twin cities seesaw through the introduction of innovations such as large shops in order to gain a more advantageous competitive position, resulting in competitive oscillations between them. This finding implies that the introduction of innovation to centres is a competitive device in the medium-term and is consistent with the view that the diffusion of innovation is closely related to the competitive process.

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