Gratitude affects moral disgust: From the perspective of social norm theory

Confusion Surrounding Social Marketing Strategies and Social Norm Theory: To Prevent High-Risk Drinking among College Students

Social Marketing Quarterly ◽

10.1080/15245001003746741 ◽

2010 ◽

Vol 16 (2) ◽

pp. 94-103 ◽

Cited By ~ 19

Author(s):

Tavis J. Glassman ◽

Robert E. Braun

Keyword(s):

College Students ◽

High Risk ◽

Social Norms ◽

Social Marketing ◽

Social Norm ◽

Cost Effective ◽

Social Norms Theory ◽

Norm Theory ◽

High Risk Drinking ◽

Marketing Principles

High-risk drinking, the consumption of 5 or more drinks on one occasion, constitutes a serious public health issue among young adults, particularly college students. In an attempt to address this issue in a cost-effective manner, many universities have implemented social marketing interventions sometimes utilizing social norm theory and in other cases using more traditional strategies. However, some practitioners, school officials, and even researchers incorrectly use the terms social marketing and social norms marketing, interchangeably. Social marketing influences health behavior through the use of marketing principles, such as the use of the 4Ps (product, price, placement, and promotion) to increase knowledge, change attitudes, and motivate individual or societal change. Conversely, social norms represents a specific theory which can be applied using social marketing principles. Social norm interventions are designed to correct peoples' misconceptions concerning the prevalence of a particular behavior. Theorists assert that by providing accurate information concerning the prevalence of the behavior of interest people will alter their behavior to fit the“norm.” Using social marketing approaches with or without social norms theory represents a promising cost-effective strategy for addressing high-risk drinking among college students. However, failing to understand and appreciate the conceptual underpinnings of how these two concepts relate to one another may result in ineffective interventions and conclusions concerning the efficacy of social marketing and/or social norms theory.

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The Usefulness of Social Norm Theory in Empirical Business Ethics Research: A Review and Suggestions for Future Research

Journal of Business Ethics ◽

10.1007/s10551-016-3286-4 ◽

2016 ◽

Vol 152 (1) ◽

pp. 191-206 ◽

Cited By ~ 20

Author(s):

Allen D. Blay ◽

Eric S. Gooden ◽

Mark J. Mellon ◽

Douglas E. Stevens

Keyword(s):

Business Ethics ◽

Social Norm ◽

Future Research ◽

Ethics Research ◽

Norm Theory

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The social norm of unemployment in relation to mental health and medical care use: the role of regional unemployment levels and of displaced workers

Work Employment and Society ◽

10.1177/0950017016631442 ◽

2016 ◽

Vol 31 (3) ◽

pp. 501-521 ◽

Cited By ~ 19

Author(s):

Veerle Buffel ◽

Sarah Missinne ◽

Piet Bracke

Keyword(s):

Mental Health ◽

Social Norm ◽

Causal Effect ◽

Displaced Workers ◽

Regional Unemployment ◽

The Social ◽

Norm Theory ◽

Medical Care Use ◽

Old Men ◽

Mental Health Effects

The relationships between unemployment, mental health (care) and medication use among 50–65 year-old men (N = 11,789) and women (N = 15,118) are studied in Europe. Inspired by the social norm theory of unemployment, the relevance of regional unemployment levels and workplace closure are explored, using multilevel analyses of data from the Survey of Health, Ageing and Retirement. In line with the social norm theory, the results show that – only for men – displaced workers are less depressed and use less medication than the non-displaced unemployed. However, they report more depressive symptoms than the employed, which supports the causal effect of unemployment on mental health. Non-displaced unemployed men are also more likely to consume medication than the displaced unemployed. In addition, using regional unemployment as a proxy for the social norm of unemployment can be questioned when studying mental health effects, as it seems to be a stronger measurement of labour market conditions than of the social norm of unemployment, especially during a recession.

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