Understanding factors influencing consumer attitudes toward cause-related marketing

2014 ◽  
Vol 20 (1) ◽  
pp. 52-70 ◽  
Author(s):  
M. Mercedes Galan Ladero ◽  
Clementina Galera Casquet ◽  
Jaywant Singh
Keyword(s):  
Consumer Attitudes ◽  
Cause Related Marketing ◽  
Factors Influencing

scholarly journals Factors influencing Chinese consumer attitudes on the safety of aquatic products

2021 ◽  
Author(s):  
Yunyun Dai ◽  
Yong‐Ming Yuan ◽  
Yuan Yuan ◽  
Zhen Zhou ◽  
Hongyan Zhang
Keyword(s):  
Consumer Attitudes ◽  
Aquatic Products ◽  
Factors Influencing ◽  
Chinese Consumer

An Empirical Study of Factors Influencing Consumer Attitudes towards SMS Advertising

2014 ◽  
Vol 4 (3) ◽  
pp. 1-13 ◽  
Author(s):  
Pradeep Dharmadasa ◽  
Thilini Alahakoon
Keyword(s):  
Empirical Study ◽  
Structural Equation ◽  
Business Management ◽  
Consumer Attitudes ◽  
Predictor Variables ◽  
Outcome Variable ◽  
Factors Influencing ◽  
Central Route ◽  
Customer Attitudes ◽  
The University

This article examines factors influencing consumer attitudes towards SMS advertising. The study's research framework was conceptualized using five predictor variables – informativeness, irritation, privacy, credibility, and incentives – and an outcome variable of consumer attitudes towards SMS advertising. The informativeness, irritation, and privacy was labelled as central route constructs and credibility and incentives were labelled as peripheral route constructs. Survey data collected from 251 mobile users selected from a cohort of undergraduates in business management from the University of Colombo, Sri Lanka, were analyzed using the Structural Equation Method (SEM). Results suggest that the informativeness and incentive variables are positively associated with customer attitudes towards SMS advertising, whereas irritation and privacy are found to be negatively associated with consumer attitudes towards SMS advertising. Surprisingly, credibility was found to be an insignificant factor predicting consumer attitudes towards SMS advertising. Several implications for consumer attitudes towards SMS advertising are discussed.

Technology Adoption

2021 ◽  
pp. 96-119
Author(s):  
Saeed Alzahrani ◽  
Tugrul U. Daim
Keyword(s):  
Technology Adoption ◽  
Influencing Factors ◽  
Consumer Attitudes ◽  
Adoption Decision ◽  
Intention To Adopt ◽  
Factors Influencing ◽  
Depth Analysis ◽  
Hierarchical Decision ◽  
New Form ◽  
Hierarchical Decision Model

Cryptocurrency has emerged in recent years as a new form of money. With the wave of cryptocurrency developments and wild attention, it is essential to understand consumer attitudes toward the adoption of the cryptocurrency and the factors influencing their decisions. Thus, the chapter aims to fill a gap in the current literature by examining the factors that influence the user's intention to adopt cryptocurrency. This adoption is a purchasing decision where users make a decision based on a set of factors that matters to them. This chapter uses a hierarchical decision model (HDM) to understand the user decision to adopt cryptocurrency. The model proposes four main perspectives that influence the adoption decision: economic, technical, social, and personal. This study aims at providing an in-depth analysis of the factors influencing the adoption of cryptocurrency as well as the ranking of these influencing factors based on the quantification of the users' judgments.

scholarly journals Consumer Attitudes toward Online Shopping

2014 ◽  
Vol 5 (3) ◽  
pp. 13-24 ◽  
Author(s):  
Ahmad Nabot ◽  
Vanja Garaj ◽  
Wamadeva Balachandran
Keyword(s):  
Social Sciences ◽  
Human Resources ◽  
Online Shopping ◽  
Consumer Attitudes ◽  
The Internet ◽  
It Infrastructure ◽  
Goods And Services ◽  
Factors Influencing ◽  
Level Of Experience ◽  
Structured Questionnaire

In the era of the diffusion of e-commerce and its services offered to the consumers over the Internet, the Internet is commonly used by both consumers and businesses to buy and sell their goods and services worldwide. This study focuses on the factors influencing customers' decisions and attitudes toward adopting online shopping in Jordan. The study found that online shopping in Jordan is still not very common, due to challenges and barriers that affect the diffusion of online shopping: delivery barriers, such as the lack of prepared transportation and mapping infrastructure, lack of reliable delivery system for delivering bought goods to the customers caused by the lack of postcode system; and lack of knowledge and awareness about the benefits of e-commerce among retailers and consumers. A structured questionnaire was distributed among 50 participants (university students, employees/professionals etc.), and then the collected data were analyzed using the Statistical Package for Social Sciences Version 18.02 (SPSS). The results show that attitudes toward online shopping and intention to shop online were affected by lack of human resources, such as low level of experience in using the Internet and shopping websites for shopping, lack of developed IT infrastructure, trust in e-retailers, and online payment and delivery service concerns. However, Jordanian consumers are willing to adopt and recommend online shopping for others as an alternative way for shopping.

scholarly journals Spatial Distance Construal Perspectives on Cause-Related Marketing: The Importance of Nationalism in Russia

2019 ◽  
Vol 27 (1) ◽  
pp. 38-55 ◽  
Author(s):  
Yuliya Strizhakova ◽  
Robin A. Coulter
Keyword(s):  
Global Citizenship ◽  
Consumer Attitudes ◽  
Spatial Distance ◽  
Spatial Proximity ◽  
Domestic Firm ◽  
Global Identity ◽  
Consumer Ethnocentrism ◽  
Domestic Firms ◽  
Global Brands ◽  
Cause Related Marketing

Consumers around the globe expect firms to contribute to environmentally and socially responsible causes. Using construal level theory with a spatial distance lens, we examine effects of spatial proximity of the firm (domestic firm vs. foreign multinational corporation [MNC]), cause (domestic vs. global), and consumer cultural identity (locally oriented: nationalism and consumer ethnocentrism; distantly oriented: global identity and global citizenship through global brands) on consumer attitudes toward the firm. Across three studies with a focus on Russia and environmental causes, we consistently find that nationalism moderates consumer attitudes, whereas consumer ethnocentrism, global identity, and global citizenship through global brands do not. When firms engage in cause-related marketing and focus on proximal causes, nationalistic consumers are more favorable toward domestic firms (vs. foreign MNCs). When firms are not engaged in cause-related marketing, consumers with stronger nationalism are more favorable toward domestic firms, and consumers with weaker nationalism are more favorable toward foreign MNCs. Importantly, the effects of nationalism are mitigated when foreign MNCs and domestic firms engage with global causes. Product involvement, environmental concerns, and marketplace skepticism are predictors of attitudes toward the firm. The results highlight the importance of considering the socio-historical-political context of a given country and locally oriented nationalistic beliefs.

An Empirical Study of Factors Influencing Consumer Attitudes towards SMS Advertising

2015 ◽  
pp. 1288-1301
Author(s):  
Pradeep Dharmadasa ◽  
Thilini Alahakoon
Keyword(s):  
Empirical Study ◽  
Structural Equation ◽  
Consumer Attitudes ◽  
Equation Method ◽  
Predictor Variables ◽  
Outcome Variable ◽  
Factors Influencing ◽  
Central Route ◽  
Customer Attitudes ◽  
The University

This article examines factors influencing consumer attitudes towards SMS advertising. The study's research framework was conceptualized using five predictor variables – informativeness, irritation, privacy, credibility, and incentives – and an outcome variable of consumer attitudes towards SMS advertising. The informativeness, irritation, and privacy was labelled as central route constructs and credibility and incentives were labelled as peripheral route constructs. Survey data collected from 251 mobile users selected from a cohort of undergraduates in business management from the University of Colombo, Sri Lanka, were analyzed using the Structural Equation Method (SEM). Results suggest that the informativeness and incentive variables are positively associated with customer attitudes towards SMS advertising, whereas irritation and privacy are found to be negatively associated with consumer attitudes towards SMS advertising. Surprisingly, credibility was found to be an insignificant factor predicting consumer attitudes towards SMS advertising. Several implications for consumer attitudes towards SMS advertising are discussed.

Uwarunkowania postaw konsumentów wobec produktów mięsnych

2016 ◽  
pp. 159-171
Author(s):  
Anna Murawska
Keyword(s):  
Protein Content ◽  
Nutritional Value ◽  
Dairy Product ◽  
Meat Products ◽  
Secondary Data ◽  
Consumer Attitudes ◽  
Primary Data ◽  
Factors Influencing ◽  
Standardized Interview ◽  
Average Consumption

The aim of the article was to present the determinants of consumer attitudes towards meat products. In particular, to identify specified amount of purchased meat and frequency of consumption of meat products, preferences and frequency of supply in meat products and the factors influencing their purchase and consumption. Primary data obtained through standardized interview and secondary data were analysed. The study was carried out in 2014 on a group of 150 respondents living in Bydgoszcz and its surroundings. The average consumption of meat and dairy product in Poland is more than 70 kg per person per year. The most common meat eaten by Polish consumers is pork, the consumption of poultry rises, while beef consumption decreases. The purchase of meat products strongly depends on such factors as the products’ appearance, composition, producer, fat and protein content and nutritional value, while the promotional activities are of the least importance.

scholarly journals Brand Webtoon as Sustainable Advertising in Korean Consumers: A Focus on Hierarchical Relationships

2019 ◽  
Vol 11 (5) ◽  
pp. 1364 ◽  
Author(s):  
Jong Lee ◽  
Jae Park ◽  
Jong Jun
Keyword(s):  
South Korea ◽  
Behavioral Intentions ◽  
Word Of Mouth ◽  
Comic Books ◽  
Consumer Attitudes ◽  
Persuasion Knowledge ◽  
Consumer Responses ◽  
Factors Influencing ◽  
Dependent Variables ◽  
Consumer Emotion

This study explores the impacts of webtoons as branded entertainment on consumer responses in competitive advertising markets. A webtoon is a digital cartoon format developed in South Korea for Korean audience that do not read comic books often, but are heavy consumers of webtoons. Using general surveys on brand webtoons in Korea, factors influencing consumer attitudes and electronic word-of-mouth (eWOM) intentions were investigated. The results of this study found that there are hierarchical influences on the use of brand webtoons on consumer emotion, transportation, persuasion knowledge, and advertising believability in order. The pattern of relationships was somewhat different between effects on attitudes toward brand webtoons and eWOM intentions. More specifically, pleasure and arousal influenced both attitudes and eWOM intentions. However, dominance only influenced eWOM intentions, and transportation only influenced attitudes towards branded webtoons. Persuasion knowledge negatively influenced both dependent variables. Advertising believability showed positive influences on attitudes and behavioral intentions.

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