scholarly journals Should companies hope instead? The role of verbal cues in consumers' evaluation of cause‐related marketing (CRM)

2021 ◽  
Author(s):  
Maria Lagomarsino ◽  
Linda Lemarié
Keyword(s):  
Verbal Cues ◽  
Cause Related Marketing

Role of Pictorial Cues in Young Children's Distinguishing Self-Performed from Self-Imagined Actions

1997 ◽  
Vol 84 (3_suppl) ◽  
pp. 1375-1378
Author(s):  
Maureen Vandermaas-Peeler
Keyword(s):  
Verbal Cues ◽  
Picture Condition ◽  
Retrieval Cues ◽  
Pictorial Cues

32 4– and 5–yr.-olds participated in a series of performed and imagined actions and a memory interview. Children in the Picture condition answered questions accompanied by pictures of actions whereas children in the Verbal condition received only the verbal cues. Children in the Picture condition performed as well as children in the Verbal condition when classifying performed and new actions but had more difficulty classifying imagined actions. Results suggest that retrieval cues (pictures) did not enhance children's discrimination of self-performed and self-imagined actions.

Oralizations in e-mail consultations: A study of general practitioners’ use of non-verbal cues in written doctor–patient communication

2021 ◽  
Vol 13 (2) ◽  
pp. 195-211
Author(s):  
Maja Nordtug ◽  
Jane Ege Møller ◽  
Signe Schlichting Matthiesen ◽  
Matilde Nisbeth Brøgger
Keyword(s):  
General Practitioners ◽  
Facial Expressions ◽  
Eye Contact ◽  
Spatial Arrangement ◽  
Patient Communication ◽  
Verbal Cues ◽  
Spelling Errors ◽  
Doctor Patient Communication ◽  
E Mail

It is well-known that non-verbal cues are essential in doctor–patient communication. As doctor–patient communication is turning increasingly digital and written, it becomes relevant to explore the role of non-verbal cues in such communication genres. One more recent genre is the doctor–patient e-mail consultation. Research has found that while patients like e-mail consultations, they also miss facial expressions, eye contact, etc. In this study, we explored the different ways in which Danish GPs use non-verbal cues in e-mail consultations. We analysed 633 e-mail consultations written by 22 GPs. We applied the concept of oralization, which includes the use of emoticons and non-standard use of grammar and spatial arrangement. We found that the dominant types of oralizations were non-corrected spelling errors and lack of attention to capitalization. Overall, GPs used a limited number of other non-verbal cues. We discuss how these findings relate to norms of formality and professional context.

The moderating role of social themes in cause-related marketing advertisements

2018 ◽  
Vol 15 (4) ◽  
pp. 433-454 ◽  
Author(s):  
Thamaraiselvan Natarajan ◽  
Daniel Inbaraj Jublee ◽  
Dharun Lingam Kasilingam ◽  
Gladys Stephen
Keyword(s):  
Cause Related Marketing ◽  
Moderating Role
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