Impact of cause‐related marketing on consumer advocacy and cause participation: A causal model based on self‐reports and eye‐tracking measures
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2017 ◽
Vol 88
(1)
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pp. 118-137
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2012 ◽
Vol 45
(20)
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pp. 678-683
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2013 ◽
Vol 28
(2)
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pp. 155-181
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